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Best Email Marketing Software for Shopify in 2023 (Reviewed)

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Looking for the very best email advertising app to develop your Shopify retailer? Then you’re in the appropriate place! 

In this text, I’ve reviewed the prime email advertising companies that combine straight with Shopify. I’ve highlighted their key options and the execs and cons you’ll need to hold in thoughts earlier than shopping for into them. 

Before we dive in, let’s rapidly go over why it’s best to store round a bit earlier than you make investments in any of those apps.

Table Of Contents

Why examine completely different email advertising apps? 

There are tons of of completely good email advertising companies obtainable in the marketplace. So why trouble evaluating them? 

Despite the apparent proven fact that they arrive at completely different worth factors, it’s essential to notice that not all Shopify email advertising apps provide the identical form of help for ecommerce companies. 

Some provide the naked minimal set of options – letting you create primary email templates, ship promotional messages, and phase your prospects primarily based on their private attributes. 

But there are additionally extra versatile email advertising instruments that’ll allow you to ship transactional emails, arrange automated email campaigns that will help you win again misplaced gross sales, and even attain prospects by way of different advertising channels resembling SMS or internet push notifications. 

Visual presenting an email cart abandonment workflow for ecommerce customers.

In addition to pricing and the variety of options provided by the email advertising app, you’ll additionally need to be aware of whether or not the instrument you’re about to decide on has direct integration with Shopify and that it’s additionally simple to make use of. The easiness may imply that the dashboard is intuitive and that it’s obtainable in your native language (if English isn’t your native language).

You don’t need to waste time working with an email editor that’s clunky or makes it laborious to create gorgeous email templates. Equally so, you’ll need to make sure that the analytical dashboards offer you actionable information insights that’ll enable you steer your email advertising technique. 

And when you get caught, you’ll need to know that your email advertising service supplier has your again – providing not solely strong documentation but in addition on-demand coaching and 24/7 real-time help.

As a retailer proprietor, listed here are the important thing options you’ll need to see in your email advertising service: 

  • Direct integration along with your ecommerce retailer to go buyer information in real-time 
  • Prebuilt email templates that allow you to launch email advertising campaigns in moments 
  • Drag-and-drop email editor that will help you customise your emails to match your branding 
  • Automation workflows that allow you to ship automated campaigns primarily based in your prospects’ habits 
  • Popups and signup types to advertise your promotions and appeal to new prospects 
  • Additional options like SMS advertising automation paid adverts, or reside chats that allow you to attain your prospects by way of a number of channels 

Now that you recognize what to look out for, let’s take a look at the instruments that’ll finest help your email advertising technique.

Amp up your ecommerce advertising technique with these assets:

Video evaluate of the very best email advertising software program for Shopify 

If you’d ask me about the very best email advertising app for Shopify, I’d clearly say GetResponse. 

As you’ll learn later in this text, it affords strong and extremely sensible options that any rising on-line retailer will discover helpful. 

But to be sure you’re making the very best determination for your enterprise, contemplate checking the next unbiased evaluate.

Quick overview of the very best email advertising for Shopify 

Let’s broaden a bit on these options and take a look at the professionals and cons of every email advertising instrument.

Tool Pros Cons
GetResponse Email and advertising automation platform that allows you to attain your prospects by way of emails, SMS, internet push notifications, reside chats, and extra
Stunning, trendy, and totally customizable prebuilt email templates
Advanced drag-and-drop email creator
Ability to construct and ship fast transactional emails with out utilizing API
Platform obtainable in 10+ languages
SMS characteristic obtainable solely in the highest plan
Marketing automation can really feel a bit intimidating at first
Klaviyo Good email automation workflows
Variety of email advertising templates and email builder
Strong integration that passes alongside a variety of contact data
The dashboard has a steep studying curve
Lets you market your retailer solely by email and SMS
Unresponsive customer support
Omnisend Prebuilt automations helpful for ecommerce shops
Website monitoring and superior segmentation
Multichannel capabilities – SMS, internet pushes, pop-ups, and emails
Email editor missing some superior functionalities
Limited variety of email templates
ActiveCampaign Advanced automation capabilities
Ability to gather evaluations for social proof
Easy to make use of email editor
Has a studying curve, when you’re not very technically expert
Less-advanced email builder with barely outdated email templates
Basic signup types with restricted concentrating on capabilities
Sendinblue Multichannel – SMS, emails, transactional emails, paid adverts
Unlimited variety of contacts on all plans
Robust automation characteristic
Quite difficult UI, particularly in the automation builder
Expensive – limitless automation obtainable solely in the Premium plan
Signup type editor solely helps you to construct types from scratch – no prebuilt templates
Campaign Monitor Advanced automation capabilities
Ability to gather evaluations for social proof
Easy to make use of email editor
More costly than another platforms
Email editor isn’t as versatile
Limited multichannel capabilities – lack of SMS or internet push notifications
Shopify Email Built-into Shopify
Inexpensive to begin
Handy email branding editor
Available solely for email
Limiting in case your retailer will get greater
Privy Advanced pop-ups constructed to draw new contacts and save purchasing carts
One of the very best rated apps in the Shopify app retailer
Multichannel options – pop-ups, SMS, and emails
No choice to construct {custom} automation workflows
Limited email template library
Email editor lacks free inventory photos and extra superior options like inbox preview
MailerLite A bit old-fashioned, however intuitive and straightforward to make use of dashboard
Advanced email creator
Modern touchdown web page builder, albeit primary
Basic automation choices
Limited multichannel options
Slow and unresponsive customer support
Drip Slick email builder, though very completely different from what you could be used to
Prebuilt automation workflows for ecommerce companies
Revenue information obtainable proper contained in the workflow editor
Only for SMS and email advertising
Expensive in comparison with different email advertising apps
Marketing automation builder is difficult to make use of
Constant Contact Free trial plan lasts 60 days
Email editor contains many blocks and sections
It’s costlier than most different platforms
The email automation workflows are a bit primary
No SMS or transactional emails
SmartrMail Easy to make use of
Includes a number of prebuilt automation workflows
The email editor is relatively primary
The email automation workflows are a bit primary
Limited email template library

12 finest email advertising software program for shopify

1. GetResponse 

GetResponse Email Marketing for Shopify.

GetResponse is an email and advertising software program for small to mid-market firms that additionally packs a variety of instruments for rising ecommerce shops.

With GetResponse, you’ll be capable to create and ship advertising emails that look nice on any system. It affords gorgeous prebuilt email templates in addition to an email creator that provides superior options like inbox and dark-mode preview that’ll guarantee your campaigns are pixel-perfect. 

Ecommerce email templates in GetResponse.
Prebuilt ecommerce email templates in GetResponse.

Once you’ve built-in GetResponse along with your Shopify retailer, you’ll additionally be capable to use buyer information to create segments and ship extremely focused email campaigns. That means your each message could have a larger influence and can generate extra gross sales. 

In addition to common advertising emails, this platform additionally comes with a complete set of different options which might be essential for Shopify retailers.

Example of a popup form template available in GetResponse.
Example of a popup type template obtainable in GetResponse.

These embrace: 

  • Marketing automation workflows letting you ship related communication all through the whole buyer journey 
  • Signup types and popups letting you appeal to new prospects and promote your gross sales campaigns
  • SMS advertising automation letting you attain present prospects with SMS messages wherever they’re 
  • Web push notifications letting you promote your new gross sales and reductions even when individuals aren’t presently in your web site 
  • Live chats providing you with a direct channel of communication with potential prospects needing extra help 
  • Quick transactional emails letting you ship order confirmations, deserted cart campaigns, and different time-sensitive data with out the necessity for coding or API
GetResponse Marketing Automation Workflow Builder.
Marketing automation workflow instance.

And that’s solely a fraction of all of the options you’ll discover inside GetResponse. You also can profit from paid adverts, Website Builder, touchdown web page creator, webinars, and conversion funnels.

If English isn’t your native language, you’ll additionally need to know that the GetResponse dashboard is obtainable in 10+ languages, and it affords email help in 8 languages.

Pro tip: Check out the GetResponse Shopify integration and the whole lot you are able to do with it.

Ecommerce statistics in GetResponse.
Ecommerce gross sales income statistics in GetResponse

GetResponse pricing

GetResponse affords a really beneficiant free plan that features 2,500 newsletters, types and popups, web site builder, touchdown pages, plus entry to all superior options for 30 days. 

For Shopify retailer homeowners, it affords two paid plans:

  • Ecommerce advertising – ranging from $119 monthly for 1,000 contacts, and contains promo codes, product suggestions, income reviews, fast transactional emails, and different superior advertising automation options.
  • MAX – custom-priced plan for retailer homeowners with bigger lists or requiring extra superior options like devoted IP handle, single sign-on entry, and account administration.

Pros and cons of GetResponse

Pros Cons
Stunning, trendy, and totally customizable prebuilt email templates Marketing automation can really feel a bit intimidating at first
Advanced drag-and-drop email creator SMS characteristic obtainable solely in the highest plan
Advanced email and advertising automation platform that allows you to attain your prospects by way of emails, SMS, internet push notifications, reside chats, and extra Aimed at rising on-line shops relatively than inexperienced persons
Ability to construct and ship fast transactional emails with out coding, utilizing API or SMTP
Platform obtainable in 10+ languages

👉 Check out the official GetResponse app in the Shopify app store.

2. Klaviyo

Klaviyo email marketing app.

Klaviyo is one other email advertising app that ought to be in your radar when you’re trying to develop your Shopify retailer. 

It packs some superior email advertising and automation options, letting you arrange superior automated eventualities for attracting new consumers and repeat prospects alike. 

To construct out your email campaigns, you might have two choices. You can begin from scratch utilizing their new email builder or decide one of many ready-made templates obtainable by the outdated email creator. 

The new drag-and-drop builder is powerful, providing full customization choices and even offering logic situations for displaying particular person graphical parts. 

The older model is much less versatile and barely much less intuitive, however it’s nonetheless usable for small companies with no graphic designer on the group.

Email templates in Klaviyo.
Email templates in Klaviyo.

The automation capabilities are very environment friendly, that includes a very powerful workflows resembling cart abandonment campaigns and lead nurturing sequences. 

The draw back is that the platform primarily focuses on emails and SMS, providing no capabilities in phrases of different essential advertising channels like internet pushes or paid adverts.

Klaviyo automation editor.
Klaviyo automation editor.

Klaviyo pricing 

Klaviyo’s pricing varies relying on the scale of your contact record and the variety of SMS messages you need to ship every month. 

For the email record measurement of 1,000 contacts, the month-to-month invoice might be $45/mo (email solely) and $60/mo (email and 1,250 SMS) . 

Pros and cons of Klaviyo

Pros Cons
Good email automation workflows The dashboard has a steep studying curve
Variety of email advertising templates and email builder Lets you market your retailer solely by email and SMS
Strong integration that passes alongside a variety of contact data Unresponsive customer support

👉 Check out the official Klaviyo app in the Shopify app retailer.

Four Clever Scenarios for Ecommerce Marketing Automation

Four Clever Scenarios for Ecommerce Marketing Automation

Learn methods to create automated eventualities for ecommerce! Download premade templates and get your enterprise rising right this moment!

Download information

3. Omnisend

Omnisend.

Omnisend is an email, SMS, and internet push notifications platform devoted to ecommerce.  

It contains prebuilt automations for cart and product abandonment, new subscribers, buyer suggestions, and reactivation emails.  

When it involves email advertising capabilities, the platform affords a strong vary of options. It helps you to ship promotional campaigns, run an A/B assessments, and even robotically resend your messages to those that haven’t opened your first email.

Omnisend automation builder.
Omnisend automation builder.

The instrument solely affords a handful of email templates (about 10), however the ones provided seem like they had been made with on-line shops in thoughts.

The email editor is intuitive and trendy, though it lacks sure very important options like a built-in picture editor, free picture gallery, cellular optimization of particular parts, or dark-mode preview. 

Overall, it’s email advertising service, however it appears to be aiming at extra superior customers which have all their advertising property ready by a designer.

Omnisend pricing 

Omnisend encompasses a free plan restricted to 500 emails/mo. and 250 contacts.  

On prime of that, it additionally has an Email plan priced at $20/mo. for as much as 1,000 contacts and an Email & SMS plan priced at $59/mo. for as much as 1,000 contacts and as much as 3,933 SMS/mo. 

Pros and cons of Omnisend: 

Pros Cons
Prebuilt automations helpful for ecommerce shops Email editor missing some superior functionalities
Website monitoring and superior segmentation Limited variety of email templates
Multichannel capabilities – SMS, internet pushes, pop ups, and emails

👉 Check out the official Omnisend app in the Shopify app retailer.

4. LivelyCampaign

ActiveCampaign.

LivelyCampaign is one other fashionable email advertising platform, focusing totally on automation options that’ll enable you develop your Shopify retailer. 

It comes with 500+ prebuilt automation workflows that’ll allow you to ship welcome emails, post-purchase sequences, and plenty of different superior eventualities. 

While the platform appears to give attention to B2B and gross sales automation, it additionally connects main ecommerce platforms, together with Shopify.

ActiveCampaign automation builder.
LivelyCampaign automation builder.

Its email creator is elegant, but a bit primary, missing important options like free inventory picture libraries, sections that’ll allow you to create superior design layouts like zig-zag or two-column. 

LivelyCampaign affords number of email templates, though they’re a bit outdated so you could need to additional time sharpening them up earlier than launching main email campaigns. 

The signup type builder is kind of restricted though elegant. It helps you to gather important details about your web site guests, however you gained’t be capable to do superior concentrating on or time-delay your types. 

Aside from emails and automation, LivelyCampaign additionally options: 

  • SMS and textual content campaigns 
  • Social media and Whatsapp advertising 
  • Web personalization 
  • Landing pages 
  • Chats
Email templates in ActiveCampaign.
Email templates in LivelyCampaign.

LivelyCampaign pricing 

LivelyCampaign doesn’t provide a free plan, however you possibly can take a look at it throughout their 14-day free trial. 

On prime of that, it affords three paid plans the place the Shopify integration’s obtainable – Lite, Plus, and Professional ranging between $39 to $187 for as much as 1,000 contacts. 

Based on its pricing, it’s barely extra premium in comparison with many others you’ll see in this comparability. 

Pros and cons of LivelyCampaign 

Pros Cons
Advanced advertising automation with 500+ pre-built workflows Has a studying curve, when you’re not very technically expert
Multichannel capabilities by way of SMS, Whatsapp, and touchdown pages Less-advanced email builder with barely outdated email templates
Strong integrations with exterior apps Basic signup types with restricted concentrating on capabilities

👉 Check out the official ActiveCampaign app in the Shopify app retailer.

5. Sendinblue

Sendinblue.

Sendinblue is a advertising automation platform that additionally helps you to ship email blasts, run SMS campaigns, arrange touchdown pages, or promote your enterprise with paid adverts. 

Compared to different email advertising companies in this roundup, it’s undoubtedly on the extra strong aspect. 

When it involves the core email advertising functionalities, the platform affords an honest variety of ready-made templates (40+) – though they’re fairly old-school – in addition to an intuitive email builder you should utilize to customise your campaigns.

The editor additionally comes with free inventory images (roughly 200), a built-in picture editor, and the power to show particular person parts primarily based on recipients assembly sure situations. 

Sendinblue contains automated workflows divided up into classes primarily based on their purpose: enhance engagement, drive extra visitors, enhance income, or construct relationships.

Sendinblue automation builder.
Sendinblue automation builder.

The workflows you possibly can construct utilizing this instrument will be very strong. However, when you’re simply beginning out the editor could really feel a bit intimidating. It’s additionally very strict, because it doesn’t allow you to select the place every component is positioned in the world. Thus, when you’re going to construct a sophisticated situation, you’ll find yourself with a really lengthy, vertical workflow that could be difficult to research.

Sendinblue email templates.
Sendinblue email templates.

Sendinblue pricing 

Sendinblue affords a beneficiant free plan with limitless subscribers with a send-limit cap of as much as 300 emails per day. 

It additionally affords two foremost paid plans, which additionally provide limitless contacts however have characteristic and sending quantity limits. 

The Starter plan begins at $25/mo. for as much as 20,000 emails monthly and automation for 2,000 contacts. The Business plan is priced at $65/mo. additionally for as much as 20,000 emails however has no automation restrict. 

In addition, there’s additionally a custom-priced plan known as Enterprise. 

Pros and cons of Sendinblue

Pros Cons
Multichannel – SMS, emails, transactional emails, paid adverts Quite difficult UI, particularly in the automation builder
Unlimited variety of contacts on all plans Expensive – limitless automation obtainable solely in the Premium plan
Robust automation characteristic Signup type editor solely helps you to construct types from scratch – no prebuilt templates

👉 Check out the official Sendinblue app in the Shopify app retailer.

6. Campaign Monitor

CM Commerce.

Campaign Monitor is an email advertising software program that packs some very helpful options for ecommerce shops. 

Inside, you’ll discover a strong email builder, advertising automation workflows, transactional emails, pop-ups, and naturally analytics. 

The email builder seems very trendy and is simple to make use of. It comes with quite a lot of blocks and free inventory images powered by Unsplash. What’s odd, nevertheless, is that the email editor doesn’t allow you to add completely different sorts of sections (for instance, two-column) except your template already had one in it. That means it’s not precisely versatile if you wish to mess around along with your email layouts. 

The state of affairs’s completely different in relation to its automation characteristic. The workflows are versatile, letting you create completely different email sequences primarily based on the situations you select. It options welcoming collection, and you’ll phase your viewers primarily based on hyperlinks clicked, emails opened, product bought, or web site visits.

CM Commerce automation builder.
CM Commerce automation builder.

Campaign Monitor additionally helps you to generate and observe promo codes, ship automated product suggestions, and supplies you with gross sales income analytics – all helpful for on-line shops.

Campaign Monitor templates.
Campaign Monitor templates.

Campaign Monitor pricing 

The ecommerce model of Campaign Monitor, known as CM Commerce comes in two plans. For a 1,000 contact record you’d be Starter for $29/mo. or Growth for $49/mo.

Pros and cons of Campaign Monitor

Pros Cons
Advanced automation capabilities More costly than another platforms
Ability to gather evaluations for social proof Email editor isn’t as versatile
Easy to make use of email editor Limited multichannel capabilities – lack of SMS or internet push notifications

👉 Check out the official CampaignMonitor app in the Shopify app retailer.

7. Shopify email

Shopify Email app.

Shopify Email is an official Shopify app that allows you to run important email advertising campaigns for your retailer.

The app is barely extra primary than the opposite platforms we reviewed in this round-up, however it is likely to be place to begin when you’re new to email advertising.

It affords a respectable variety of templates (about 30) and an email editor that allows you to customise your messages totally. While it lacks some superior options – like spam verify or mobile-device optimization – it does embrace one useful characteristic known as template branding editor. With it, you possibly can alter the colour scheme and font types of all of your email templates in one single place.

Shopify Email affords a rising record of premade automation templates that’ll allow you to welcome new subscribers, upsell first-time consumers, and win-back outdated prospects. You’ll additionally be capable to arrange {custom} workflows that’ll ship emails robotically primarily based in your situation.

That’s about all you are able to do with this app – ship emails and construct email automation workflows. You’ll must look for one other instrument when you’d love to do something past that – like launching pop-ups to gather extra subscribers, re-marketing campaigns on Facebook, or A/B testing your promotional emails.

Shopify email templates.
Shopify email templates.

Shopify email pricing

If your Shopify retailer is on any of the paid plans, you’ll be capable to ship as much as 10,000 emails/mo by way of Shopify Email at no additional price.

If you exceed this restrict in a given month, you’ll must pay $0.001 for each further email ($1 for 1,000 emails).

Pros and cons of Shopify email

Pros Cons
Developed by Shopify Limited automations
Free to begin Available solely for email
Handy email branding editor No list-building options

👉 Check out the official Shopify Email app in the Shopify app retailer.

8. Privy

Privy.

Privy’s one other email advertising instrument price trying out if you wish to develop your on-line gross sales. 

Their foremost focus are pop-ups, email campaigns, and SMS campaigns. 

Throughout the whole signup course of, you possibly can inform that this app has been constructed for ecommerce retailer homeowners. 

When selecting to create your account, you possibly can set it up utilizing your Shopify retailer login. When you log into their dashboard, you’re offered with imagery and metrics which might be essential for on-line retailers – convert income, email income, and income coming from saved carts. 

Email templates in Privy.
Email templates in Privy.

The pop-up builder is kind of versatile, providing much more dynamic and fascinating type layouts. It not solely helps you to appeal to new subscribers, however you can too use it to advertise your new gross sales campaigns. 

The email editor affords all of the important options you’ll must arrange an efficient email advertising marketing campaign. You have quite a lot of content material blocks to select from and you’ll customise which of them gained’t be displayed on cellular units. 

Although their email template library isn’t very wealthy, the templates you’ll discover there look fairly trendy. 

In phrases of automation, Privy comes with prebuilt eventualities that you should utilize to comply with up after somebody made a purchase order or attempt to recuperate a misplaced basket. Unfortunately, you can not construct {custom} workflows following extra strong eventualities.

Privy automations.
Privy automations.

Privy pricing 

Privy affords a free plan (for as much as 100 contacts) in addition to two paid plans primarily based on the variety of contacts and SMS quantity. 

For a listing consisting of 1,000 contacts, you’re $30/mo. for Starter and $45/mo. for their Growth plan. 

For individuals solely in their pop-ups, Privy additionally affords a Convert plan that’s free for as much as 5,000 month-to-month visits after which goes as much as $70/mo. for as much as 50,000 pageviews. 

Pros and cons of Privy 

Pros Cons
Advanced pop-ups constructed to draw new contacts and save purchasing carts No choice to construct {custom} automation workflows
One of the very best rated apps in the Shopify app retailer Limited email template library
Multichannel options – pop-ups, SMS, and emails Email editor lacks free inventory photos and extra superior options like inbox preview

👉 Check out the official Privy app in the Shopify app retailer.

9. MailerLite

MailerLite.

MailerLite is an email advertising software program that features easy automation and instruments for product promoting in addition to a web site and touchdown web page builder. 

The ecommerce suite helps you to construct automated emails primarily based on earlier purchases, deserted carts email, ecommerce newsletters, and gross sales monitoring. Unfortunately, there are not any prebuilt automation workflows, so that you’ll have to begin from scratch.

MailerLite automation.
MailerLite automation.

Similarly to the beforehand reviewed apps, MailerLite options: 

  • Email builder with properly trying predesigned templates 
  • Pop-ups and touchdown pages 
  • Transactional email service 
  • Built-in picture modifying 
  • Automation workflows 

Overall, it’s a strong email advertising app, however it appears that evidently its Shopify integration doesn’t work all too effectively. As you’ll see in the Shopify app retailer, the combination randomly disconnects and the customer support isn’t too useful.

Other than that, the app doesn’t provide as many multichannel options because it focuses totally on emails and touchdown pages.

Email templates in MailerLite.
Email templates in MailerLite.

MailerLite pricing 

If you’re trying to solely ship emails, MailerLite might be probably the most inexpensive choice in this roundup. 

It’s free for as much as 1,000 contacts however has sending limitations. 

If you need to have limitless sends, you’re $10 monthly for 1,000 contacts. 

Pros and cons of MailerLite 

Pros Cons
A bit old-fashioned, however intuitive and straightforward to make use of dashboard Basic automation choices
Advanced email creator Limited multichannel options
Modern touchdown web page builder, albeit primary Slow and unresponsive customer support

👉 Check out the official MailerLite app in the Shopify app retailer.

10. Drip

Drip.

Drip is an SMS and email advertising platform for ecommerce companies. 

It options an email builder, segmentation choices, and ecommerce playbooks – premade pathways that will help you promote. 

Drip options automation for numerous eventualities, like welcoming collection, deserted carts, and post-purchase emails. 

Drip automation.
Drip automation.

Its visible email builder is fairly slick though it might want a while getting used to because it’s very completely different from what you’ll see in different email advertising companies. At the identical time, it has some very sturdy parts, like clear identification of particular sections or real-time cellular and desktop preview. 

It’s additionally bought an honest number of prebuilt templates, though selecting the best one is kind of difficult because the template view pod may be very contained.

Drip email templates.
Drip email templates.

Drip pricing 

There’s no free plan, however you possibly can take a look at the marketing campaign with a 14-day free trial

The worth is determined by the variety of contacts and your SMS sending quantity 

The worth for 2,500 contacts is $39/mo. for simply emails. 

Pros and cons of Drip 

Pros Cons
Slick email builder, though very completely different from what you could be used to Only for SMS and email advertising
Prebuilt automation workflows for ecommerce companies Expensive in comparison with different email advertising apps
Revenue information obtainable proper contained in the workflow editor Marketing automation builder is difficult to make use of

👉 Check out the official Drip app in the Shopify app retailer.

11. Constant Contact

Constant Contact homepage.

Constant Contact is a widely known email advertising software program that additionally packs multichannel functionalities resembling touchdown pages, social media posts, and surveys. 

Its email advertising suite contains customary options like signup types, segmentation, email builder, and email automation. 

The email builder works effectively, though its UI is barely extra old-school in comparison with different comparable platforms. Despite that, it packs some helpful options that aren’t quite common in this house, like a ballot field, occasion RSVP field, and product field. 

The email templates are barely outdated, but you’ll be capable to discover some nicer-looking ones that’ll work effectively for your ecommerce enterprise. 

When it involves email automation, Constant Contact’s workflow builder is a bit primary. You can’t cut up take a look at your sequences, phase your viewers throughout the workflow, or follow-up by way of different advertising channels like internet push notifications.

Constant Contact automation.
Constant Contact automation.

If you need to construct a much bigger email record, you should utilize their sign-up type builder, however it’s not very trendy and doesn’t embrace pre-built templates. On the opposite hand, their web site builder is trendy and can assist you arrange a touchdown web page effectively. 

Constant Contact email templates.
Constant Contact email templates.

Constant Contact pricing 

CC doesn’t provide a free plan, however its free trial lasts for 60 days. Unfortunately, the signup type builder will not be included in it. 

On prime of that, there are two paid plans – the Core plan is priced at $45/mo. for the record measurement of as much as 2,500 contacts and an email Plus plan is priced at $70/mo. for the identical measurement viewers. 

Pros and cons of Constant Contact 

Pros Cons
Free trial plan lasts 60 days It’s costlier than most different platforms
Email editor contains many blocks and sections The email automation workflows are a bit primary
No transactional emails

👉 Check out the official Constant Contact app in the Shopify app retailer.

Want to see how Constant Contact compares with GetResponse? Have a take a look at our detailed GetResponse vs. Constant Contact evaluate.

Read extra: 10 Best Popup Software Reviewed

12. SmartrMail

Smartrmail.

SmartrMail is a newcomer to the market, based in 2016. It’s an email and SMS advertising platform that options instruments for creating emails, segmentation, and pop-ups. 

It additionally contains six premade automations for welcoming collection, deserted carts, win-back campaigns, post-purchase, cross-sales, and evaluations. 

SmartrMail automation.
SmartrMail automation.

Audience segmentation relies on deep information utilization from Shopify. However, you possibly can solely observe buyer buy exercise. 

As far because the email templates go, some look very trendy and glossy, whereas others are fairly outdated. The editor is relatively primary, and it doesn’t characteristic a picture gallery. 

SmartrMail email templates.
SmartrMail email templates.

Interestingly, the platform can solely be accessed if you have already got an account with Shopify or one other ecommerce platform. That may doubtlessly imply their integrations might be well-developed but in addition poses a threat in case you ever resolve emigrate your store to a platform they don’t help, resembling Magento.

SmartrMail pricing 

You can use SmartMail for free if in case you have lower than 1,000 subscribers. 

The Standard plan is priced at $19/mo., and you’ll ship 12 emails per subscriber. 

The Unlimited plan is priced at $99/mo., and right here you possibly can ship limitless emails, A/B take a look at, and use automations with no cap. 

Pros and cons of SmartrMail

Pros Cons
Easy to make use of The email editor is relatively primary
Includes a number of prebuilt automation workflows The email automation workflows are a bit primary
Limited email template library

👉 Check out the official SmartrMail app in the Shopify app retailer.

Best email advertising app for Shopify – which one to decide on? 

As you possibly can see, there are a variety of choices to select from. 

Online retailer homeowners generally want some assist to know precisely which ecommerce email advertising app to decide on. 

That’s why we at all times attempt to record apps and software program that may cowl a variety of use circumstances.  

Even when you’re simply beginning out, your most secure guess is on the email advertising software program that features extra options than simply email automation. 

Down the highway, you may must announce your new gross sales promos by way of SMS, internet push notifications, pop-ups, or provide real-time buyer help by way of reside chats. 

You’re welcome to buy round and check out among the email advertising instruments we’ve listed above – all of them provide free trials or common free accounts. 

And in case you’ve made up your thoughts to present GetResponse a strive, go forward and take it for a spin.

And when you ever get caught, ensure that the good buyer help might be glad to give you a serving to hand. 

The free plan offers you entry to all of the instruments you’ll must develop your Shopify retailer. 

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