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30+ Best Email Marketing Campaign Examples & Why They Work

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Thousands of entrepreneurs across the globe share the identical mission – they need to ship the perfect and only email advertising campaigns.

While there are numerous methods to measure the success of your email marketing technique, what your subscribers consider your messages and the way they make them really feel is essential.

That’s why, on this article, we selected to not deal with uncooked numbers. We publish these in our email marketing benchmarks report, usually. Instead, we determined to take a look at the visible features of promoting emails despatched by manufacturers and corporations from varied industries.

To discover inspiration, we determined to dig into our personal email inboxes and attain out to different fellow on-line entrepreneurs.

Editor’s observe: Want to create gorgeous email campaigns that carry outcomes? Check out the brand new GetResponse Email Maker and begin sending higher emails right now. Don’t know the place to start out? Take a have a look at our 100+ free email templates for some inspiration!

Table Of Contents

What is an email advertising marketing campaign?

An email advertising marketing campaign is a focused set of email messages designed for a particular objective to be despatched at a chosen time.

They are primarily used to:

  • Increase web site site visitors
  • Nurture current leads
  • Retain clients
  • Engage subscribers
  • Build model consciousness and drive gross sales

Categories of email advertising campaigns

Brands use several types of advertising emails to strike the chord of their viewers. Each of them serves totally different functions in advertising methods. Still, typically they will overlap — for instance, an onboarding email may also carry a model worth message and will simply fall below the model consciousness emails class.

Here they’re:

Traffic era email advertising campaigns

We’re residing in occasions when producing internet site visitors has change into an actual problem: 

  • The battle between ChatGPT and Google’s BARD will trigger collateral harm for manufacturers that depend on natural site visitors from Google.
  • Paid campaigns, each paid social and paid search, require substantial funds allocations and don’t assure success.

From that perspective, leveraging the email channel to generate site visitors to your web site is prime. After all, it’s manner simpler to persuade your subscribers to learn your newest weblog or go to your touchdown web page than it’s the case with whole strangers.

Onboarding email advertising campaigns

There is an enormous potential to make a primary impression on new subscribers. Many manufacturers reap the benefits of welcome emails by injecting their model’s tone of voice and worth proposition.

Onboarding email campaigns can be utilized in three situations:

  • Send welcome emails after goal clients buy a product could be a wonderful alternative to cross-sell or up-sell different merchandise out there in a web based retailer.
  • Saying “hi!” to contemporary email subscribers creates a bond with folks occupied with a selected publication’s content material.
  • Guiding new clients about utilizing a digital product — SaaS firms use onboarding emails to coach customers and make them keep longer.

Brand consciousness email advertising campaigns

This class may be a tough one. Because site visitors era, onboarding, and even promo emails may also carry a model’s messaging.

But model consciousness emails may also be a stand-alone class. Imagine a message highlighting what an organization stands for with out pitching its product or supply.

Or an email marketing campaign that places their buyer successes within the highlight. And lastly, sharing some first-party knowledge that may place a model as a high professional in a selected subject.

Lead nurturing email advertising campaigns

Another well-liked sort of efficient advertising marketing campaign is lead nurturing emails. The workflow is fairly easy — folks opt-in to email lists and immediately change into a significant asset for on-line companies that personal these lists.

Welcome emails listed here are only a warm-up. Each new email subscriber can anticipate to obtain a sequence of related messages with beneficial info. Everything that may get a audience nearer to changing into clients.

Sales email advertising campaigns

Black Friday promos, Christmas gives, Valentine’s Day specials, Back-to-School low cost code blasts — you identify them. All promo code and gross sales emails are one thing all manufacturers do, but when they do it in a vanilla manner, their potential clients will ignore them.

Luckily, there are nonetheless inventive email advertising examples of promotional emails that stand out. We’re going to share a few of them on this article!

Customer retention email advertising campaigns

Customer acquisition will not be getting any simpler. On the opposite, with 1000’s of firms promoting on-line, getting folks to purchase comes with a excessive value.

That’s why manufacturers focus their advertising efforts on retaining current clients. Rewarding loyal clients with particular offers and unique content material can do the trick. We will share a few of the finest email advertising examples in that class.

Re-engagement email advertising campaigns

No matter how compelling the email content material is, not everybody within the email subscriber checklist will have interaction with each message. In flip, a big proportion of recipients will stay dormant.

That’s why one of many important components of an email advertising technique is to re-engage with inactive subscribers. You can discover some improbable inspirations for efficient follow-up emails within the article’s subsequent part.

The 30 finest email advertising campaigns

Below, we’ve included 30+ email marketing campaign examples together with extra info on:

  • who despatched them,
  • what the email marketing campaign is about,
  • and why they’re so good.

Feel free to save lots of this text for later, as we’ll be increasing this checklist to incorporate some newer examples of promoting emails that stole our hearts.

And since we’re already on the subject of creating your email campaigns extra partaking and attention-grabbing, this submit on publication concepts will probably additionally come in useful.

1. The New York Times

Best email marketing campaigns example - what to cook email Newsletter New York Times.

Email advertising class: buyer retention

What is that this email marketing campaign about?

Weekly recipe suggestion from their NYT Cooking subscription.

Why it really works:

I learn this email with out fail, each week. And I hardly ever make any of the recipes featured within the roundups. Why? The pictures are stunning, and the long-form copy expertly written by Sam Sifton, the Food Editor at The New York Times, is informative, conversational, and private. He shares anecdotes from his life, information as it might relate to one of many recipes featured, and cooking recommendation – each week.

I really like the concept of how two supposed “dead and dying mediums” – newspapers and emails – are coming collectively to ship one thing completely fashionable, shareable, and sustainable.

Abby Hehemann, Director of Product Marketing at GetResponse

2. Patagonia

welcome marketing email example patagonia.

Email advertising class: onboarding/model consciousness

What is that this email advertising marketing campaign about?

This is the primary email you obtain after signing as much as their emailing checklist.

Why it really works:

An email onboarding sequence ought to set expectations. This email does that actually nicely. For starters, you might have the details about free transport on the high, which is kind of a sign of how a lot cash Patagonia would love you to be spending within the store. 

The email headline is inviting. They then inform readers what sort of content material they ship, though they don’t point out frequency. Just as importantly, you might have the refund coverage on the backside. It’s setting expectations for patrons, which is essential for an ecommerce retailer.

The solely factor I’d change within the copy is the ‘our mission’ part. Most folks assist the concept of saving the planet, so this assertion with out context means nothing to the reader. It’s a missed alternative. The intro email is an ideal time to speak about what makes the corporate totally different. Just a sentence or two with a hyperlink to the positioning, perhaps even a button beneath, would have achieved the trick.

Nico Prins, Founder at Launch Space


Email marketing example - MVMT anniversary message.

Email advertising class: buyer retention/model consciousness

What is that this email advertising marketing campaign about?

This is an email marketing campaign asking the MVMT clients to submit their video content material and have fun the model’s anniversary collectively.

Why it really works:

I’m an enormous fan of MVMT and that is simply one other great email marketing campaign instance from many who they ship.

The message begins off nicely, with an intriguing topic line: “That one time we went viral…”

They acquired my consideration straight away and made me click on. I wished to know why they went viral, and I actually hoped it wasn’t only a intelligent manner of displaying that their costs dropped.

I wasn’t upset.

What I noticed was a publication that contained an animated video that confirmed quite a few thrilling photos and a brief message explaining how they’ve requested their followers to have fun their model’s anniversary collectively.

The animated GIF together with the message led to an thrilling film displaying how the model’s followers reside their lives on their very own phrases.

The movie combining their clients’ footage, gorgeous photos, and thrilling music gave me goosebumps!

At the time of penning this, this video has over 22,000 views, 1,000 likes, and virtually 500 feedback on YouTube – speak about engagement, huh?

In reality, it’s that sort of user-generated content material that made me purchase one among their watches a few years again.

4. Charm Offensive

welcome email campaign example charm offensive.

Email advertising class: onboarding

What is that this email advertising marketing campaign about?

It’s a welcome email obtained after signing as much as win a free lifetime premium subscription to the copywriting course.

Why it really works:

Just give it a learn! When was the final time that you just obtained an email with an evil chuckle within the topic line? It’s unique, it’s witty and also you keep in mind it since you’ve by no means had an email like this earlier than. I’ve entered a contest the place I have to compete towards others, and the copy encourages me to try this, quite than shrink back from it. It jokingly jogs my memory of what’s up for grabs if I win. Then, there’s a delicate reminder to hitch the Facebook group and get much more concerned that I already am.

Phil Forbes, Marketer at Packhelp

5. Live The Off-Grid Dream

Example of a engaging email campaign – Live the off grid dream.

Email advertising class: lead nurturing

What is that this email advertising marketing campaign about?

This email is part of a lead nurturing sequence that promotes beginning a brand new life within the countryside — shopping for land and making a supply of passive revenue.

Subject line: From nothing to a complete mountain

Sender: Live The Off-Grid Dream

Why it really works:

Replacing a city-oriented and noisy life-style with a brand new, sluggish life near nature has change into a robust development amongst busy professionals of their 30s and 40s. More and extra folks retreat to the peaceable countryside, engaging others to do the identical.

But usually, they face a monetary problem (how can I afford to purchase land?). And that is the place Live The Off-Grid Dream steps in with its messaging.

Look on the topic line: “From nothing to a whole mountain.” It completely combines naming the elephant within the room (no cash) and a dream (who wouldn’t like proudly owning a mountain?).

Next, let’s have a look at the physique copy of this email.

It doesn’t trouble me that it’s plain textual content with no photos as a result of the wording is so highly effective:

  • “owning a place,” “close to nature,” and “enjoy the good life” – what’s to not like?
  • The creator paints a tranquil image of getting a dream life and working a sustainable enterprise concurrently.
  • But then – the creator names the “villain” by its identify: lack of cash.
  • And even with out that, they managed to personal 160 acres and get $30k month-to-month as a passive revenue. How did they handle to try this? Well, they’re wanting to let you know … after you click on the hyperlink.

7. Casper

extra hour email campaign casper.

Email advertising class: gross sales

What is that this email advertising marketing campaign about?

This is an email marketing campaign instance despatched on the Daylight Saving Time.

Why it really works:

One factor I worth in email campaigns is their creativity.

Blowout gross sales or flash campaigns don’t impress anymore. They’re too widespread. And normally despatched by the identical manufacturers, over and over.

This marketing campaign, nevertheless, was totally different. It was meant for Daylight Savings Time, a day no person ever celebrates. In reality, all you normally do is sleep in.

And that’s precisely what the model suggests, that you just sleep in, however on a mattress you should buy from them, after all.

The general email design, topic line (“That extra hour, though.”), animated GIF, brief copy, and a transparent CTA – every little thing matches completely.

The solely factor I’d change is the low cost worth. If you observe Casper’s emails, you’ll see that their reductions are at all times 10%.

I get the technique, however you change into blind to those sorts of reductions, in the event you maintain seeing them.

7. American Express

email campaign promoting chat amex.

Email advertising class: buyer retention

What is that this email advertising marketing campaign about?

Email selling reside chat to get assist together with your Amex account.

Subject line: Got a query? Get a solution by means of Chat

Why it really works:

The marketing campaign is a win-win.

While many banks appear to try to deflect clients from contacting them, Amex is doing the precise reverse. Actively selling and reminding their members about reside chat. Inviting clients to ask them questions. It makes you’re feeling good to be a member.

In one email they’ve been useful and given a delicate reminder as to the advantage of Amex membership.

Brands that don’t have a steady stream of recent merchandise and gives can discover it exhausting to have one thing attention-grabbing to say. Amex discovered a great way to resolve this.

The design will get down shortly to what it’s all about with the headline and a transparent advantage of reside chat – “Get a quick answer”.

The pattern chat window provides context visually, so that you get the message even with a skim learn.

The closing a part of the win-win is that reside chat might be higher for Amex too. The value of assist by reside chat is probably going decrease than the price of cellphone assist.

A marketing campaign helpful for each the model and the client.

Tim Watson, Zettasphere

8. Mixmax

Animated gif marketing email example mixmax 2.

Email advertising class: onboarding

What is that this email advertising marketing campaign about?

User onboarding emails with suggestions within the type of GIFs.

Why it really works:

I used to be a brand new person of Mixmax and didn’t know all their functionalities.

Every three days they despatched me suggestions the right way to use their software program higher.

This manner, I didn’t get overwhelmed by their software program and I adopted the product very simply. The emails additionally expanded my information on the right way to write nice emails.  

Now, I take advantage of the identical tactic at Userpilot.

Aazar Ali Shad, Former Head of Growth at

9. Smart Blogger

email example smart blogger.

Email advertising class: lead nurturing

What is that this email advertising marketing campaign about?

This was a teaser email despatched to lure subscribers into studying a case research, which served as top-of-the-funnel content material to a paid course.

Why it really works:

Here’s why this email is compelling.

Firstly, it leverages the ability of social proof within the topic line and opening line.

Who wouldn’t need to try a submit that acquired over 1 million guests?

Secondly, it makes use of the hard-to-resist emotional set off of ‘free’.

Finally, it goes straight to the purpose, one thing folks respect in a crazy-busy world.

Qhubekani Nyathi, Long-form Content Strategist at Wholesome Commerce

11. Mejuri

flash sale black friday good email example mejuri.

Email advertising class: gross sales

What is that this email advertising marketing campaign about?

This is a B2C flash sale email for Black Friday final 12 months, giving publication subscribers unique, early entry to their once-a-year sale.

Why it really works:

First off, everyone knows how crowded our inbox will get round Black Friday.

Mejuri selected to maintain their email easy and to the purpose, which I feel we are able to all respect.

The email additionally stresses the exclusivity of this invite. The phrases “only sale all year” within the topic line, plus “private” and “secret” are highly effective motivators – backed up by the truth that this invite is just going to publication subscribers.  

The restricted time-frame (solely till midnight right now) and the concept of shortage (Mejuri is infamous for working out of well-liked items) drive house the necessity to act now. 

I’d been following their social media channels and publication for a number of weeks. This was the set off I wanted to lastly purchase from them.

Bronwyn Kienapple, Content Marketer at Venngage

12. Product Hunt

newsletter campaign product hunt.

Email advertising class: re-engagement

What is that this email advertising marketing campaign about?

A each day digest of featured merchandise from Product Hunt.

Subject line: This is stomach-turningly good. Yikes. 👀

Why it really works:

The topic line completely hooked me. Anytime I see “Yikes” in my inbox, I open. And the content material didn’t disappoint as soon as I opened. The conversational tone and outline of the featured product made for an pleasurable learn.

Their description of the product and inclusion of (creeped out) feedback from the submit then satisfied me to click on out to the itemizing on their web site, after which lastly to the precise product itself. It was an ideal mixture of a well-chosen featured product, engaging topic line, and easy-to-read copy.

Abby Hehemann, Director of Product Marketing at GetResponse

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13. Proof

post webinar follow up email proof.

Email advertising class: lead nurturing

What is that this email advertising marketing campaign about?

This is a follow-up email despatched to registrants for a Webinar that didn’t present up for the reside occasion. Our Webinar coated the 5 progress methods that we realized throughout our time in Y Combinator in 2018.

Why it really works:

This email works nicely for us as a result of it’s being despatched to an viewers that has already opted in to a webinar. We know they’re high-intent to look at this content material — as they’ve already taken trip of their day to submit their info right into a lead kind.

At the identical time, we all know how busy everyday work could be for entrepreneurs and entrepreneurs. Rather than excluding them from getting the Webinar’s content material as a result of they didn’t present up reside — we file our reside presentation and observe up with an email providing them a second probability to view.

In the email physique, we offer a number of hyperlinks to our content material and we reiterate the subject of the coaching a number of occasions. We additionally make it some extent to leverage the names of larger tech firms (Airbnb, Dropbox, Gusto) so as to add credibility to our presentation.

Finally, we generate the FOMO by saying “trust me, you don’t want to miss this” as our closing signoff.

Ben Johnson, Content Strategist, Proof

13. Growth Hackers

newsjacking diversity email campaign growth hackers.

Email advertising class: model consciousness

What is that this email advertising marketing campaign about?

Email marketing campaign referring to actual time occasions – the Oscars.

Why it really works:

This is an attention-grabbing instance.

And it’s not solely as a result of it’s utilizing an animated GIF. It’s about what that GIF and the copy surrounding it inform us.

This email marketing campaign talks concerning the Oscars, which is probably not so uncommon throughout the week when the 91st Academy Awards is happening.

The attention-grabbing factor is the angle Growth Hackers took on this email. They’re not speaking concerning the films or music that have been acknowledged. Instead, they’re speaking concerning the true “winner” of the Academy Awards night time – variety.

As you may learn of their article, which additionally offers a proof to their GIF, the 91st Academy Awards broke the file of Female and African-American Awardees.

With this in thoughts, they determined to dedicate that email to variety, too – and ready a choice of solely the perfect content material that celebrates this vital matter.

For somebody who cares about these values and has truly not adopted the Oscar night time, this email was very inspiring and academic.

Something you don’t usually see in your inbox.

14. Rothy’s

animated email gif rothys newsletter.

Email advertising class: gross sales

What is that this email advertising marketing campaign about?

This is a promotional email despatched to individuals who have opted into Rothy’s advertising however have but to buy.

Why it really works:

There are at the very least three causes this email stands out.

First, it’s not simply animated with a video on the high, the physique of the GIF faucets into folks’s default responses to SMS or direct messages: particularly, we are able to’t resist the temptation to learn them.

Second, it makes use of actual names, genuine conversational components, and even photos (e.g., the cat) that feel and appear as if you’re eavesdropping (or, eavesreading) another person’s texts.

Third, it subtly leverages some of the highly effective persuasive instruments: social proof.

I do know all that is true as a result of I didn’t get this email.

Instead, my pretty spouse forwarded it to me and instantly texted me afterward: “I just fwd you an email from Rothy’s. I’ve never seen one like this before.”

She’s a just-turned-30, city, socially acutely aware sort of girl who loves cats. Talk about nailing your goal demographic. (And sure, later that day she and I ordered her first pair.)

Aaron Orendorff, Founder and Content Strategist, iconiContent

15. Capterra

newsletter email inactives capterra.

Email advertising class: re-engagement

What is that this email advertising marketing campaign about?

A daily publication however geared toward warming up “sleepy” followers.

Why it really works:

First of all, its catchy topic line: customized and intriguing. I couldn’t assist opening it to search out out WHY I’m the perfect. What have I achieved to change into the perfect, on condition that I’m not an energetic person of Capterra?

Second, the construction: brief, clear, following the “one mail – one CTA” rule and specializing in the worth I’d get. It didn’t take me lengthy to grasp it wasn’t spam and what it was all about.

And third and essentially the most attention-grabbing half is the motive they’ve used to ship this supply: National Compliment Day. As a rule, entrepreneurs ignore such itsy-bitsy holidays, concentrating on large 5 (Halloween, Thanksgiving, Christmas, St. Valentine’s, and Easter); however interesting to such tiny however cute calendar days might carry advantages. Content concepts for newsletters, at least.

Lesley Vos, Content Strategist at Bid4Papers

If you want this concept, you’ll want to try our Global Marketing Calendar and see extra tiny calendar days that may encourage nice campaigns  :).

Related learn: 14 Valentine’s Day email concepts for 2023 & Wickedly-effective Halloween email templates

16. Fathom Analytics

Welcome email from Fathom Analytics.

Email advertising class: onboarding

What is that this email advertising marketing campaign about?

A welcome message despatched to a brand new person who simply created an account on Fathom Analytics platform.

Subject line: Welcome to Fathom

Sender: Fathom Analytics

Why it really works:

This is the primary time I used to be so impressed with a welcome email that I made a decision to answer.

What’s so particular about it? It’s an ideal mixture of an onboarding email with model consciousness — displaying how daring they’re with their model values. They are standing as much as Big Tech, being upfront about what they battle for.

And lastly, they make it clear that they’re actual folks you may discuss to, not soulless machines.

17. Zest

welcome email zest.

Email advertising class: onboarding

What is that this email advertising marketing campaign about?

Confirmation Email despatched after you’ve submitted content material to Zest.

Why it really works:

1. Fun and interesting: The email is totally different and utterly set the tone of the model
2. Relevant: It mentions the lately revealed article
3. Quick: The email is straight to the purpose and spot-on. Yet, it confirms that my suggestion has been thought-about, and I really like that.
4. One Simple CTA: Although I’m ready for them to return again, it suggests me so as to add extra and empower the neighborhood

Baptiste Debever, Co-Founder & Head of Growth at Feedier

18. Hello Bar

weekly email newsletter.

Email advertising class: re-engagement

What is that this email advertising marketing campaign about?

The email gives some free tips about the right way to gather extra emails to develop your checklist of subscribers.

Why it really works:

The email was very highly effective, as a result of it hits a nerve with the challenges we’re confronted with when making an attempt rising an email subscribers checklist. It gives actionable tricks to implement straight away. By giving a small perception and never making a gift of the farm, and by utilizing a robust name to motion, they made me curious to order a spot for the coaching to be taught extra suggestions.

Paul Granger, Content Marketer at Website Promoter

19. CXL

CXL re-engagement email campaign.

Email advertising class: re-engagement

What is that this email advertising marketing campaign about?

An invitation to a buyer interview to share opinions concerning the product from the person’s perspective.

Subject line: You should actually like us!

Sender: CXL

Why it really works:

First of all, the topic line caught my consideration. Wait, what? Who do I like that a lot, and why?

And regardless that I’m not an energetic CXL person anymore, I’m nonetheless subscribed. So, they determined to incorporate me in a section for a re-engagement marketing campaign to ramp up buyer loyalty. First, they need to know my expertise and why I ended being a paying buyer. And second, they need to present that they care, so I can return and be an energetic person.

The email is brief and candy with compelling copywriting – right here and within the follow-up email.

Jakub Zieliński, Co-founder at Cayenne Flow

20. Cards Against Humanity

cards against humanity black friday email.

Email advertising class: gross sales/model consciousness

What is that this email advertising marketing campaign about?

Cards Against Humanity Black Friday marketing campaign

Why it really works:

This is an “oldie but goodie” email marketing campaign instance.

Being a fan of Cards Against Humanity I anticipate nothing lower than exceptionally sarcastic, cynical, or at the very least uncommon communication.

What’s extra uncommon than an ecommerce model saying that they’re shutting down their on-line retailer for Black Friday?

They even ask you to donate cash for completely no good motive (by means of a CTA button that’s completely towards the email design finest practices).

The observe as much as this marketing campaign was enjoyable, too. It turned out that they obtained a complete of $71,145 for completely nothing. And they even listed what sort of enjoyable issues they determined to spend that cash on.

You can learn extra about this marketing campaign on their website.

Ever since, I eagerly wait for his or her Black Friday emails and I’m by no means upset.

21. Native

post purchase satisfaction email native.

Email advertising class: gross sales

What is that this email advertising marketing campaign about?

Post-purchase overview email

Why it really works:

I obtained this product satisfaction email a number of days after ordering a pair of trainers from Native Shoes.

Although this sort of emails needs to be an trade customary, few ecommerce websites truly do it, and even fewer do it this in a great way.

This email checks all a very powerful particulars:
Highly seen firm emblem
– Customer’s identify personalization
– The identify and picture of the product that was bought
– Ability to jot down the overview immediately within the email itself. This is far simpler than to navigate over to the positioning.
– Detailed overview choices: stars, textual content space and sizing match. Note that the 5-star possibility is pre-selected.
Large call-to-action button on the finish
– A contact of humor to make issues extra lighthearted

From my perspective, this can be a nice option to gather opinions for ecommerce shops. Maybe the one factor that’s lacking on this email, is an incentive. Customers can be more likely to jot down up opinions in the event that they have been supplied a reduction on their subsequent buy or one thing comparable.

Radu Vrabie, Full-Stack Digital Marketer at

22. Revolut

black friday premium email campaign revolut.

Email advertising class: gross sales

What is that this email advertising marketing campaign about?

Black Friday email marketing campaign promo supply

Why it really works:

Every factor of this email marketing campaign says it’s one thing unique:

1. The darkish theme of the email with very contrasting white fonts.
2. The rose gold card rotating within the GIF.
3. The eye-catching pink name to motion button.

And lastly, the copy, which says they usually don’t soar on the Black Friday bandwagon, however over 9,000 requests from their customers isn’t one thing Revolut can ignore.

The email is tremendous easy and really clear – the principle advantages are emphasised in a bulleted checklist, after which the financial worth is restated simply above the CTA button.

It’s utterly totally different to their common newsletters and automatic emails.
As their buyer, I knew right away that this supply is particular and price trying out.

Marcin Struzik, Senior Video Editor at GetResponse

23. Booking

search triggered automated email booking.

Email advertising class: re-engagement

What is that this email advertising marketing campaign about?

Converting customers who looked for lodging in a particular metropolis and didn’t guide.

Why it really works:

This email advertising marketing campaign is an efficient instance for any firm working on-line.

I’ve obtained this email as a result of I’ve given consent for receiving advertising content material and since, sooner or later, I used to be casually trying out locations to remain in Berlin on

I used to be shopping with no clear intent of shopping for, however after being reminded of touring, the considered it doesn’t go away.

Other than that, this email marketing campaign is an efficient instance of personalization: I might see my identify on the banner, they usually didn’t spoil it with Dear [Name], which typically appears unhealthy when numerous different firms do it.

Besides, the dates I used to be occupied with have been already crammed in, which additionally shortens the doable buy course of.

Although some folks may discover it creepy – Booking is explicitly mentioning they’re monitoring customers’ actions on-line.

Margo Burkivska, B2B Marketing Specialist at GetResponse

24. MeUndies

meundies sushi date animated gif email.

Email advertising class: gross sales

What is that this email advertising marketing campaign about?

Promotional email introducing a brand new line of merchandise.

Why it really works:

This email’s so playful.

Underwear is one thing that folks normally disguise and don’t need to speak about.

To market it, you may both be shy about it – hey, I don’t need to disturb you, however in case you’re in search of panties… that’s what we do – or be loud and proud concerning the merchandise you’re providing.

MeUndies does the latter. With this fantastically animated email, they’re displaying how colourful and playful their merchandise are.

This email says – whether or not you resolve to go on a sushi date with a pal, or fly solo, you may have enjoyable with their merchandise.

I adore it.

25. Care/of

product marketing email care of.

Email advertising class: gross sales

What is that this email advertising marketing campaign about?

Email marketing campaign introducing a brand new product

Why it really works:

This is a good instance of a easy but informative email promo.

I respect the mixture of gorgeous design and nice copy.

After the brief introduction, you be taught a little bit of fundamental details about the mushroom trio that helps enhance the immune system.

Next section tells you the place it’s grown and why it issues.

Then there’s the final section inviting subscribers to take the quiz to assist them with choosing the proper product for his or her wants.

And there’s only one clear name to motion – I really like these sort of emails.

Irek Klimczak, Customer Content Lead at GetResponse

Read extra: How to launch a brand new product utilizing email advertising

26. American Giant

retail store invitation email american giant.

Email advertising class: gross sales

What is that this email advertising marketing campaign about?

Email marketing campaign inviting to the retail retailer

Why it really works:

This email informs concerning the New York pop-up. It’s a terrific thought to make use of email advertising to ask subscribers to your brick-and-mortar location.  

Let potential clients know that you just’re round and that they will come by and take a look at in your merchandise.

Make essentially the most of each the web and offline expertise.

That’s the way in which to do it.

Irek Klimczak, Customer Content Lead at GetResponse

Related: Guide to email advertising for retailers

27. Trello

trello product information email campaign example.

Email advertising class: onboarding

What is that this email advertising marketing campaign about?

Email explaining the methods you should use Trello

Subject line: A free private behavior tracker for you

Why it really works:

I really like Trello’s emails as a result of they’re so helpful, and supply real-life examples of utilizing the answer.

After receiving this email I ended up creating two new Trello boards, so I assume the email reached its objective.

What’s so good about it?

1. A transparent CTA to an in depth weblog submit with helpful product screenshots and use circumstances.
2. Brand-consistent and enjoyable graphics that match the look of the product.
3. Fun copywriting according to the model.
4. Addresses person persona – Trello is used primarily for mission administration, and procrastination is a standard problem confronted when dealing with tasks.

Marta Kusinska, Email Marketing Manager at GetResponse

28. Aaron Krall

saas user onboarding email campaign.

Email advertising class: gross sales

What is that this email advertising marketing campaign about?

Email asserting a particular supply: convert email contacts into clients

Subject line: If you’re below $10 MRR…

Why it really works:

This is a shocking email that landed in my inbox, and I feel it’s price noting.

With a terrific intro, together with some private particulars of the sender, this email provides you an impression of coming from a pal.

So the principle goal is constructing belief, additionally by utilizing some numbers and social proof within the physique of an email.

After all, you’re to belief Aaron together with your cash and have to consider that he’s an acceptable individual to assist your Saas enterprise develop.

And get curious sufficient to ask about his particular supply.

Marta Kusinska, Email Marketing Manager at GetResponse

29. Carnival Cruise Line

creative email campaign scroll down 1.
creative email campaign scroll down 2.

Email advertising class: gross sales

What is that this email advertising marketing campaign about?

Promotional email marketing campaign

Why it really works:

The email by Carnival Cruise Line is a sheer delight for the subscribers, with its inventive presentation. They have adopted all of the email advertising finest practices and created a visually spectacular design that’s positive to kindle wanderlust within the subscriber’s thoughts. 

The topic line: Deposits are taking a dive. (See what they discover down there!) together with the preheader textual content: Get diminished deposits ranging from $50 per individual for sailings by means of December 2020 are attention-grabbing sufficient to seize the eye of the subscribers and make them open the email.

The header picture and textual content are crafted in such a manner that the recipients are compelled to scroll by means of your entire email.

Finally, after they attain the underside of the email, the ocean flooring with stunning fishes usher them in. (Animation couldn’t have been used higher.)  

The email ends with a transparent CTA “Search All Cruises”.

All in all, it units a terrific instance of how journey trade emails needs to be. Inspired already?

Kevin George, Head of Marketing at Email Uplers

30. Phrasee

content update email phrasee.

Email advertising class: buyer retention

What is that this email advertising marketing campaign about?

Email sharing the most recent content material from the Phrasee weblog and different locations on the Internet.

Subject line: Is it sizzling on this inbox, or is it simply you? 😍

Why it really works:

I at all times sit up for Phrasee’s content material emails. I really like their tone of voice and love how – as a B2B tech firm with a extremely severe product utilized by enormous manufacturers – they stand out from different manufacturers within the house simply by the way in which the communicate to their viewers. Because, hey, entrepreneurs simply wanna have enjoyable, too! Couple that with gifs and a really particular sort of humor – and it’s an ideal Thursday learn.

They’re additionally nice at what numerous emails maintain lacking – which is creating significant preheaders that associate with the topic traces. I at all times really feel like the topic line + preheader duo is so underrated (and too many firms don’t ever transcend “Read this email online” of their preheader), whereas it may be a terrific open fee booster.

Plus, I discover it awkwardly satisfying to discover a pickup line in my inbox despatched by a model I truly like!

Karolina Kurcwald, Chief Wordsmith at GetResponse

31. Litmus

live twitter feed email litmus.

Email advertising class: gross sales

What is that this email advertising marketing campaign about?

Email invite to a convention.

Why it really works:

This one is a no brainer.

What’s one of the best ways to get folks to get enthusiastic about your email design convention?

Show them a tremendous email invite that’s utilizing coding methods you haven’t skilled earlier than.

And that’s precisely what Litmus does with their email invites.

One time, they added animated movies within the message background. The subsequent 12 months they’ve added a reside Twitter feed displaying peoples’ reactions to their marketing campaign.

This email is among the many finest ones I’ve ever seen being deployed on a bigger scale.

32. REI

Great marketing email from an ecommerce brand featuring a catchy subject line, header, and few effective CTA buttons inviting you to take action.

Email advertising class: gross sales

What is that this email advertising marketing campaign about?

Promotional email marketing campaign from an ecommerce model

Subject line: Go From Working Indoors to Playing Outdoors in Style

Why it really works:

I really like the intro headline “Embrace your inner outerwear”

Both the topic and headline are catchy, vivid, visible, and put you in a temper and place.

From there, the email provides a terrific CTA with “Shop the everyday collection” Then it follows with “Real clothes for real life”. Presenting options which can be sensible, cool, and welcoming.

They develop with CTAs to totally different sections (Women’s, Men’s) Then they even current “Expert Advice” and present how they’re enthusiastic about the planet and high quality.

It’s an extended email, nevertheless it doesn’t waste any house.

There’s rewards on the backside that presents a number of advantages to the supply, they usually shut with extra hyperlinks to their pages.

The footer is basically nice too in presenting “100% satisfaction guaranteed” + the member incentive, each in large, daring fonts to current the numbers.

And there’s even an “REI Values” tab which is them displaying what they’re all about.

Habeab Kurdi, Copywriting Coordinator @ GetResponse

33. Fellow

Creative product announcement email that makes you feel like you're part of some conspiracy club.

Email advertising class: gross sales

What is that this email advertising marketing campaign about?

Creative product announcement email

Subject line: In lower than 24 hours, the way forward for espresso will change eternally

Why it really works:

This email began a promo sequence of a brand-new Fellow product and its upcoming Kickstarter marketing campaign.

It goes above and past conventional advertising emailing.

First of all, it is only one in a sequence of varied kinds of email rigorously designed to:
– catch your curiosity
– present the product
– clarify the concept behind it
– and get you to take motion and again the product on Kickstarter.

I actually preferred the concept of utilizing the contact checklist as a particular membership that grants you early entry to the Fellow espresso information.

It’s a terrific instance of an efficient email for all those that need to use email when launching a Kickstarter marketing campaign.

Irek Klimczak, Customer Content Lead at GetResponse

34. New Balance

New balance doing a great job with their marketing emailing. The newsletter features customer reviews, big bold photos, and one clear call to action button.

Email advertising class: gross sales

What is that this email advertising marketing campaign about?

Email advertising marketing campaign from an ecommerce model

Subject line: These Come Highly Recommended

Why it really works:

In normal, New Balance has actually knocked it out of the park this 12 months with email advertising and campaigns, increasing their model and their “cool factor” by like 10000%.

For me, I really like this email as a result of it says precisely what it’s within the topic line, then presents a few of their finest sellers however with nice photos, opinions, and lets the product (and their clients) communicate for themselves.

It’s capped with the identical because the REI one, large, daring font for the numbers/gives of “Shop more, save more”

It’s easy, but refreshed.

Habeab Kurdi, Copywriting Coordinator @ GetResponse

35. Magic Spoon

Example of a colorful and vivid welcome email from an ecommerce brand Magic Spoon. Featuring a bowl of cereals, strong call to action buttons, and quotes from satisfied customers.

Email advertising class: onboarding

What is that this email advertising marketing campaign about?

Welcome email from an ecommerce model known as Magic Spoon

Subject line: Ready to make your morning higher? 🥣

Why it really works:

This is a good email advertising instance any ecommerce model can get impressed by.

The immediately get you curious by asking two questions of their topic line and email header – 1) Ready to make your morning higher?, 2) Do you consider in magic?

There’s no manner you’ll not scroll down after this. You need to know what it’s all about.

And when you scroll down, you learn that they’ve recreated your favourite childhood cereals – however made them wholesome! Now that actually is the breakfast of my desires.

Right after that, they throw an eye catching attempt now button that evokes you to take motion.

And if that’s not sufficient, they observe the button with highly effective quotes from their glad clients and an image of an individual holding a bunch of bins of cereals.

Everything on this email appears magical: A phenomenal picture displaying an explosion of taste. Vivid colours. Cereals floating within the air. Well-placed and extremely seen CTA buttons. And final however not least, a 100% happiness assure within the footer.

Being an individual who loves cereals (and making ready them for my kids), I’m bought.

Feeling impressed?

If you’ve scrolled down this far, which means you noticed over 30 nice email advertising examples.

You’ve in all probability observed some attention-grabbing:

Some of them had a terrific copy, others have been all concerning the design, after which there have been people who have been simply entertaining.

In different phrases, there’s nobody option to make a terrific email advertising marketing campaign.

It pays off to observe the perfect practices, however with out speaking to your viewers and checking your analytics reviews, you received’t know for positive if a marketing campaign was profitable.

So, what’s the subsequent step you’ll take?

My suggestion is that you just begin designing your email campaigns, A/B check them, and maintain optimizing them to realize the very best outcomes. If you need extra info first, we’ve acquired a terrific step-by-step information to email advertising for rookies.

And in the event you didn’t know that but, GetResponse offers email advertising software program that may show you how to with all of that.

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