Email stays the important thing marketing channel for a cause – it brings enterprise outcomes. With email, you may construct a contact record with your target market, be taught what they want to know to change into profitable, and ship them related data that helps resolve their issues and determine whether or not to purchase your services or products.
Also, whenever you use knowledgeable email marketing platform, you may make sure that your emails attain everybody in your contact record, one thing social media algorithms can’t do for your marketing.
In this text, I’d like to spotlight seven email marketing case studies displaying how completely different enterprise obtain their targets with email marketing:
- Allakando email marketing case examine – contact record administration: stay private whereas interacting with a big viewers
- InfoShare Academy email marketing case examine – record constructing: use a lead magnet to appeal to the target market
- WOŚP email marketing case examine – use on-line marketing instruments to accumulate data from your viewers
- LandCafe.pl email marketing case examine – academic email collection with a 54% gross sales charge
- TechSoup Polska email marketing case examine – 1200% enhance in orders worth from email campaigns over a yr
- MobileFun email marketing case examine – Automation and email marketing marketing campaign A/B testing in ecommerce
- Selsey email marketing case examine – 2x extra conversions from deserted cart emails
I hope the case studies inspire you to benefit from this on-line marketing channel.
If you’re about to begin with email marketing, right here’re a number of assets that may enable you to develop a primary technique and run your first marketing campaign:
Seven nice email marketing case studies
I needed to emphasize the flexibility of email marketing, so I’ve chosen firms working in several industries, e.g., ecommerce, schooling, and NGOs, to present completely different contexts of use.
1. Allakando email marketing case examine – contact record administration: stay private whereas interacting with a big viewers
Allakando is an progressive tutoring firm based mostly in Sweden. Its mission is to speed up individuals’s development – each educationally and personally with an progressive mix between conventional house tutoring and cutting-edge schooling expertise.
Challenge: In November 2021, the corporate was connecting 5 900 passionate tutors with greater than 26 000 college students. The problem was to stay private whereas interacting with a big viewers.
“GetResponse makes it simple to talk to the right people in the right way at the right time.” – Erik Schuss, CMO at Allakando.
Solution: The staff at Allakando collects knowledge from a number of sources and makes use of it to section their contact record. At the time of making this case examine, they created eight segments and assigned ten customized fields to contacts of their email record.
Collecting and utilizing the information permits the staff to ship related emails to lecturers, dad and mom, and college students.
As Erik Schuss states: “Over the years, the significance of high quality and relevance has elevated in all elements of marketing and communication. Especially when speaking with email, broad blasts of messages to massive audiences will extra seemingly see you ending up within the junk folder than driving income and worth. We reached some extent the place we realized that we would have liked to actually have a software to handle all of our messaging in a means that ensures that what we ship provides a optimistic expertise.“
Key takeaway: Know your viewers.
Make positive you perceive the wants of individuals on your contact record: what do they want to know to observe your name to motion? Once you’ve mapped it out, group contacts with related wants collectively. Such teams are referred to as segments. Send related data to segments of your viewers makes your email marketing rather more efficient.
Check out the complete case examine:
If you’d like to be taught extra about segmentation, you may see How to Use Email Segmentation.
2. InfoShare Academy email marketing case examine – record constructing: use a lead magnet to appeal to the target market
InfoShare Academy provides intensive programming programs for inexperienced persons who need to begin a profession in IT.
Challenge: The key problem was to appeal to Facebook customers who might want to begin a profession in IT and invite them to join a devoted contact record the place they’ll be nurtured with email marketing collection on how to be taught programming.
“We’re one of the few companies in our niche doing content marketing. We use our newsletter to nurture the leads who consider taking up a programming course, providing valuable information on a regular basis.” – Jakub Kłos, Digital Marketing Team Leader.
Solution: The staff ready a Facebook lead adverts marketing campaign utilizing “The 125 coding terms for beginners” e book as a lead magnet – a bit of beneficial content material for the target market.
“We wanted to reach people who only just started thinking about learning to code. We wanted to educate them. Our competitive advantage is the quality of our courses, confirmed by our alums. The quality of the content we offer reflects this.” – Sylwia Tokarska, Digital Marketing Specialist
Results:
- 1200 new contacts in a single month
- 1,31 PLN acquisition price per contact
Key takeaway: Create lead magnets to develop your email record.
Check out the complete case examine:
More on lead magnets: 25 Lead Magnet Examples That Build Your Email List & Convert
More on Facebook Ads: How to Optimize Facebook Lead Ads for Success
3. WOŚP email marketing case examine – use on-line marketing instruments to accumulate data from your viewers
The Great Orchestra of Christmas Charity (Wielka Orkiestra Świątecznej Pomocy “WOŚP”) – is a philanthropic basis whose main purpose is offering well being care, saving the lives of ailing individuals, particularly youngsters, and selling a wholesome way of life, and preventive medication.
The Great Orchestra of Christmas Charity’s communication technique relies on the concept of being nearer to individuals.
Challenge: During The Orchestra at Home (Domowa Orkiestra) stay occasion, the founder, Jurek Owsiak, spontaneously requested individuals if they want to participate in Pol’and’Rock Festival and the inspiration wanted to create a spot the place individuals might categorical their curiosity, present them with data, and join updates.
Solution: WOŚP used one of many offered touchdown web page templates, and in simply 3 minutes, they created a easy internet web page the place individuals within the competition might be a part of a devoted contact record.
“As quickly as we established that the Pol’and’Rock Festival is on, we began getting ready a touchdown web page. We later despatched out an email with a survey. Through the survey, we discovered that individuals need to meet face-to-face. Nobody at the moment deliberate an offline occasion on this scale. Direct contact with individuals was essential for our groups.“
“In 2021, we decided that the Poland Rock festival would be a ticketed event. Suddenly, we found ourselves in need of custom communication with our audience, sending tickets, instructions, etc. One of the main tools we utilized was GetResponse.” – Anna Sobieraj, Digital Marketing and Social Media Specialist
Results:
- 3 minutes spent on getting ready a signup web page
- 41,74% signup charge
- 51488 signups
Key takeaway: Use on-line instruments like stay webinars, touchdown pages, and email marketing to keep in contact with your viewers.
Check out the complete case examine:
More on touchdown pages: 7 Winning Lead Generation Landing Page Examples & Tips
4. LandCafe.pl email marketing case examine – academic email collection with a 54% gross sales charge
LandCafe.pl is a web-based retailer created out of affection for journey and occasional, providing artisanal espresso beans.
Challenge: Quite widespread in ecommerce: to enhance product consciousness among the many publication viewers, velocity up buy selections, and increase gross sales.
“Our target audience is people who know the difference between the quality of mass-produced and artisanal coffee. Our customers make conscious choices, which gave us the idea for an educational campaign that could make our subscribers more aware and ready to buy.” – Łukasz Janik, founding father of LandCafe.pl.
Solution: Welcome email collection based mostly on the Learn > Like > Trust > Buy precept. The email sequence helps new subscribers higher perceive the model and merchandise to allow them to purchase the espresso they like finest. It begins with a welcome email explaining the concept behind the model and welcoming individuals to learn extra within the weblog put up. The subsequent few follow-up emails clarify the merchandise intimately. The final email within the sequence accommodates a reduction coupon and drives much more on-line gross sales.
Results:
- 41.30% gross sales charge in the course of the welcome collection
- 13.30% low cost coupon email gross sales charge
- 54% complete gross sales charge
Key takeaway: Find out what your viewers wants to know to buy your services or products and use this information to design a welcome email collection. Use marketing automation to put the collection collectively and assign tags to buyer conduct.
Check out the complete case examine:
More on welcome collection: 11 Welcome Emails That Set the Standard
5. TechSoup Polska email marketing case examine – 1200% enhance in orders worth from email campaigns over a yr
TechSoup Polska Foundation actively helps neighborhood and social organizations by facilitating entry to new applied sciences: software program, {hardware}, and numerous options and by displaying how to use them.
Challenge: Giving related organizations entry to new applied sciences, educating them on out there instruments and expertise, and facilitating data trade between companions and related organizations.
Solution: A publication fulfilling the knowledge wants of the target market.
“The main goal of our email marketing comms is to inform organizations about products and support they can get thanks to TechSoup. Our newsletters contain information about new offers, training invitations, and tips that help you select the right tools for remote work.” – Liza Nema, TechSoup Polska Project Coordinator
Results:
- 1200% enhance in orders worth from a publication over a yr
- 8666 related organizations
- 11 emails despatched in March and April 2020
- 20 really useful options for distant work
- 3 trainings performed
Key takeaway: Use your publication as a income channel. If you section your record correctly and ship related content material, the typical open charge of your publication will likely be excessive. A publication with the identical email construction may assist your subscribers navigate by means of content material and end in excessive click-through charges driving extra site visitors to your web site.
Check out the complete case examine:
More on newsletters: 21 Company Newsletter Ideas: Examples & How-to Guide
6. MobileFun email marketing case examine – Automation and email marketing marketing campaign A/B testing in ecommerce
Mobile Fun is the UK’s main on-line cell equipment retailer — providing the most recent cell phones and thrilling equipment. Based in Birmingham, the corporate operates by means of places of work and devoted web sites worldwide.
Challenge: To section the contact record, ship focused newsletters, run checks, and automate processes.
Solution:
- Automation: we automated our welcome and engagement program. The simplicity of setting that up and the precise outcomes we get are pleasing to see.
- Segmentation: we will section our contact record and ship focused newsletters.
- Drag and drop publication creator: we will rapidly and simply create and tweak our designs for A/B testing.
“With GetResponse, you can actually check what is driving your KPIs. We’re doing around 20 split tests at the moment. We’re testing how different colors, background images, and CTAs impact sales and revenue.” – Matt Page, Email Marketing Executive.
With the A/B take a look at creator, you may rapidly take a look at which topic line or content material resonates most with email subscribers, leading to increased click on charges. This means, you can also make data-based selections on the messaging that drives email engagement and conversion charges.
Results:
- 11.69% Variant A take a look at open charge
- 12.37% Variant B take a look at open charge
- 49.17% Winning marketing campaign open charge
Key takeaway: Run A/B checks to test the efficiency of emails earlier than they get despatched to all of the recipients.
Check out the complete case examine:
More on A/B testing: Split Test Emails and Improve Your Automation Workflow
7. Selsey email marketing case examine – 2x extra conversions from deserted cart emails
SELSEY is likely one of the largest furnishings and residential decorations retailers in Poland. The firm’s mission is to present its purchasers with a snug area the place they’ll calm down, which is essential for holding day by day actions environment friendly, and the temper optimistic.
Challenge: Encourage customers to full their buy, preserve relationships with customers and enhance model loyalty.
Solution: Abandoned cart automation cycle incentivizing purchases. According to the take a look at, the straightforward tactic of together with social proof within the email doubles conversion charges and turns web site guests into clients. If you add a reduction, along with a private contact from your happy clients, you may enhance the conversion charge nearly thrice.
“Abandoned cart cycle is dedicated to people who take their time when making a purchase. Usually, it does not concern spontaneous shopping. Deciding on purchasing furniture can take up to 6 weeks. Users treat the cart as their wish list, adding various products they liked, not necessarily focusing on buying here and now.” – Weronika Andrzejewska, Conversion & Inbound Marketing Specialist.
Results:
- 202% conversion from an email with opinions of comfortable clients
- 239% conversion from an email with opinions of comfortable clients and a reduction code
Key takeaway: A/B take a look at incentives to buy and create an automatic deserted cart collection.
Check out the complete case examine:
More on deserted carts: 15 Best Abandoned Cart Email Examples and Best Practices
Time to stage up your email marketing campaigns
Now you’re aware of a minimum of seven completely different situations the place email marketing proved to be an efficient marketing channel. I hope these case studies inspire you to use email in your enterprise and discover methods to be nearer to your clients. Email could be the right channel to construct relationships with your target market – relationships that translate into extra email-generated gross sales and income.