With Litmus Email Analytics, we recorded 12.1 billion email opens from January to August 2022 alone. That’s a number of email—particularly with a mean of 1.5 billion email opens per thirty days.
Among the email advertising and marketing noise, it may be onerous to face out within the inbox. That’s why when an email leaves a constructive, lasting impression, it’s a breath of contemporary air. And that’s what so a lot of you probably did for us at this 12 months’s Email Excellence Awards.
We’ve received to say: we had been wowed by the top-notch high quality of your email campaigns (over 100 submissions)!
In case you missed it, listed here are the six award winners of Litmus’ 2022 Email Excellence Awards.
Meet the judges
All submissions had been first judged by a panel of email specialists from Litmus. Then, Litmus Choice classes (Best Email Design B2B and Best Email Design B2C) had been voted on by our Litmus Weekly publication subscribers utilizing stay ballot performance, powered by Litmus Personalize.
As for the opposite classes, the ultimate spherical was voted on by a panel of email specialists from the email group:
- Alice Li: Principal Email Engineer, Zillow
- Shani Nestingen: Lead Email Designer/Developer, Target
- Lisa Wester: Senior Email & Marketing Automation Manager, Emerson
- Mark Robbins: Software Engineer LMTS
We requested a few of our judges to share a bit about what makes a profitable email.
Say hi there to Alice Li—Principal Email Engineer at Zillow and one of many judges for this 12 months’s Email Excellence Awards.
What are some key issues to bear in mind when utilizing information to tell emails?
Li says, “Marketing is a conversation, so remember there’s a fine line between being delightful/helpful and being creepy. People love their Spotify Wrapped because they understand that Spotify knows what they’re listening to. But if you get an email out of nowhere from a company where you don’t understand where they’re getting your data and why, it’s not relevant at best and jarring at worst.”
Meet Shani Nestingen, Lead Email Designer/Developer at Target, and a decide for this 12 months’s awards.
When it involves email design, what separates good from nice?
What separates good from nice, on the subject of email design? It’s not solely about wanting fairly—it additionally must be purposeful. In regards to email design, one of many key issues Nestingen seems to be at is “whether the content of the message effectively delivers information or a clear action.”
In addition to being concise and actionable, the email ought to permit the content material to shine—with persona, too! Another essential side to think about is “if the design of the message provides focus and support of the content, along with a dash of delight and personality of the brand or sender,” says Nestingen. “If an email can do all of that, I definitely consider it a great one.”
Say hi there to Lisa Wester, Senior Email & Marketing Automation Manager at Emerson, and considered one of our judges for this 12 months’s Email Excellence Awards.
What makes an onboarding collection stand out?
Wester says, “A great onboarding experience tells a story and starts the relationship off right. Not only does it set expectations, but it’s also relevant, personable, and frictionless. It helps your subscriber to feel known and secure in their decision to subscribe, and equips them to get the answers they need by utilizing dynamic paths to self-serve along the way.”