You are presently studying a put up written by an ISFP, based on Myers-Briggs. I’m a Type 6 Loyalist by Enneagram’s standards. I’m a Taurus. And when taking our newest quiz to seek out out should you’re a Dreamer, Builder, or Maker, I’m a Maker.
Am I outlined by these distinctions? No, but it surely’s enjoyable and may be useful when collaborating with new—and even outdated—group members.
After all, what’s advertising, if not a complete group effort? You might put on a number of hats, however finally some collaboration is required to make one of the best buyer expertise for the recipients of your advertising methods.
Are You a Dreamer, Builder, or Maker?
If you’re aware of Iterable, or Activate Live, you’ve little question seen our discussions on the shopper expertise. It’s one of the most important drivers of aggressive benefit between manufacturers right now.
It’s very important, unavoidable and human. And it’s executed by folks behind the scenes—groups of Dreamers, Builders and Makers creating memorable buyer experiences.
The group facet is strictly why we created this quiz. While sure, it’s enjoyable to know which archetype matches you finest, it’s additionally useful to know the archetypes of your colleagues and see the way you all can work collectively to efficiently join along with your viewers.
- Dreamers assume large and love brainstorming session. These are the visionaries with an eye fixed on the long run, at all times on the lookout for progress alternatives for his or her groups and the enterprise at giant.
- Builders develop the inspiration upon which every little thing is feasible. They are drawback solvers who mitigate future points and empower these round them to succeed.
- Makers are creators and storytellers at their core. They accumulate insights from a number of sources and foster connections with audiences.
A Community for a Better Customer Experience
Each of these archetypes performs a vital position within the buyer expertise. From pondering strategically to specializing in information and personalization, a group full of Dreamers, Builders and Makers units a model up for a buyer expertise that bridges the hole between model and shopper, forging a deeper reference to the consumer.
To foster that human connection, Activate Live this 12 months is concentrated on anybody concerned within the buyer expertise. Consumer expectations are sky-high, appearing as a unified problem for manufacturers to step up their sport and individualize the expertise at scale.
But a couple of issues usually get ignored on this problem. Firstly, there isn’t a separation between customers and entrepreneurs. Marketers in their very own rights are customers, so the shopper expertise ought to replicate this truth in its potential to attach folks.
Secondly, you’re not alone. Brands everywhere in the world are going through comparable challenges—regardless of the business or dimension. Activate Live is about making a neighborhood for the Dreamers, Builders and Makers to return collectively, share concepts and take motion collectively to enhance the collective buyer expertise.
We encourage you to take the quiz and uncover your archetype, after which register for Activate Live—it’s free. The content material of the convention is tailor-made to Dreamers, Builders and Makers, which is able to show you how to discover like-minded professionals from firms across the globe.
Together you may trade insights, artistic concepts and storytelling ways to deliver again to your groups.
Who is aware of, you may even be taught a little bit about your self within the course of!
