To the Iterable Community,
Today, I’m proud to share that now we have surpassed an vital milestone: over 1,000 prospects utilizing Iterable world wide! I’m extremely grateful to the Iterable neighborhood—our workforce, our companions, and naturally, our prospects—with out whom this achievement wouldn’t have been attainable. In the over 9 years since we based Iterable, I’ve by no means been extra excited or optimistic in regards to the future and the subsequent chapter of our journey collectively.
As we rejoice this memorable milestone and look towards the long run, I wish to look again on the work that obtained us right here. While 1,000 is a powerful quantity and value celebrating, it’s simply one of many many milestone metrics that make up our historical past. Consider the various hundreds of hours spent creating Iterable’s code in our humble, authentic workplace in San Francisco, our first paying buyer, our first UK buyer, the tens of billions of messages despatched by way of Iterable each month…the listing goes on.
What I’m making an attempt to say is that numbers are vital, however they don’t seem to be what issues most— individuals do. And our 1,000+ buyer announcement is a testomony to the arduous work of the individuals—the hundreds of entrepreneurs who use Iterable world wide to message billions of individuals world wide. Below are just a few of my favourite buyer tales, shared with us in anticipation of this celebration.
Carvana Disrupts the Auto Industry
I’ve all the time been a fan of disrupters—the mavericks that dare to do issues in another way. I felt like a disruptor myself after I left Google to start out Iterable. Suffice it to say that certainly one of my favourite tales is from Carvana, an organization that needed to alter the way in which individuals purchase automobiles by offering our prospects with a car-buying answer that’s enjoyable, quick, truthful, and powered by know-how. Carvana capitalized on robust demand for an Amazon-like automotive procuring expertise, serving to prospects keep away from the inconveniences of visiting car heaps and haggling.
Over the final decade, Carvana’s enterprise has been booming. With their foot pressed firmly on the accelerator, they wanted a advertising platform that would meet their tempo and their buyer calls for. They partnered with Iterable in 2020.
“Iterable has helped us scale and expand communications, from 11 million emails sent per month to 50+ million and beyond, with faster processing and key features that other systems simply don’t have,” shared Megan Mets, Product Manager at Carvana. “With Iterable’s A/B testing framework, we are launching twice as many tests in half the time, helping us to continue improving on our customer messaging.”
Zoopla Brings Personalization to Real Estate
I, like lots of you, can simply get misplaced scrolling by way of home-buying apps. Am I out there to purchase a house? No, probably not. But do I discover flipping by way of listings internationally with my spouse on the finish of the day satisfying? Absolutely. And I’m not the one one.
Zoopla, one of many UK’s main property marketplaces, witnessed unprecedented development and adoption in the course of the pandemic. With over 55 million visits throughout their cellular apps and web sites and protection of over 70% of UK actual property listings, Zoopla harnesses knowledge to drive engagement, loyalty, and connection for Zoopla prospects to related cohorts.
Before Iterable, Zoopla was constrained to guide knowledge queries, batch knowledge imports, and fragmented views of buyer engagement. They knew that data-driven methods based mostly on geo-intent and buyer segmentation and concentrating on could be vital to sustaining their momentum. So they got down to modernize their tech stack.
With Iterable, the Zoopla workforce can deploy the methods essential to extend engagement and cater to client preferences which can be integral to Zoopla’s long-term success.
“Iterable’s partnership and platform have been invaluable to our brands’ success, and made a marked difference in our overall teams’ happiness,” shares Adam Knight, Director of Special Projects at Zoopla, “With Iterable, we’re able to accelerate the rate and returns of our campaign testing and rollout, allowing us to execute memorable experiences of our customers.”
Coinbase: Customer Support in Cryptocurrency
Crypto may be in all places in tech, nevertheless it’s not all the time accessible. Companies that make crypto secure and simple are few and much in between. So when Coinbase, the monetary providers app whose mission is to extend financial freedom, first got here to Iterable, I used to be ecstatic. Coinbase was not solely aligned with our imaginative and prescient however, extra importantly, our values.
Consumer calls for within the monetary providers sector are a number of the highest in the case of privateness, safety, personalization, and execution. When Coinbase was searching for a advertising platform that might meet their normal of excellence in efficiency, and ship on client expectations, they discovered a companion with Iterable.
“One of the many things that makes Iterable stand out is their fantastic customer support. Their team goes above and beyond in their work to ensure that their customers are set up for success,” shares Kelly Karunakaran, Group CRM & Lifecycle Manager at Coinbase, “I was especially surprised by the level of support we received from on-call and chat agents, who are knowledgeable, kind, thorough. Working with Iterable has been a wonderful and impactful partnership!”
Better Outreach with Booksy
I all the time get so excited after I get to make use of the merchandise, providers, or platforms of Iterable prospects. And, as somebody who struggled to suit self-care into his calendar with any regularity, I used to be excited to strive Booksy—a cloud-based appointment reserving answer for magnificence, and an Iterable buyer—out for dimension. Booksy provides appointment scheduling, calendar administration, and on-line funds for shoppers, and administration system help for companies. Not solely have they got a nook available on the market in the case of scheduling and streamlining, however, after utilizing their appointment administration system for the final six months, they’ve a everlasting place in my coronary heart.
As a blended enterprise mannequin (B2C and B2B), Booksy’s advertising technique is kind of advanced—their advertising communications have to be individualized based mostly on recipient location, plan sort, app model, market sort, language, and time zone. They needed to ship customized content material in real-time to prospects and companies, and enhance engagement whereas lowering threat and mitigating guide workload.
Iterable was capable of assist Booksy uplevel their messaging and enhance engagement.
“By creating personalized content delivered in real-time via Iterable we were able to improve consumer engagement on Booksy platform,” shared Dorota Machaj, VP Global Commercial Growth at Booksy, “When comparing the results of personalized to non-personalized content on a similar topic, sent to the same audience, we saw over 50% improvement in conversion in favor for content that was tailored.”
Honeybook’s Switch to Support Small Business
Cumbersome paperwork and administrative work have, for a few years, slowed down the bandwidth of small enterprise homeowners and entrepreneurs. That is, till Honeybook—the end-to-end consumer administration app that streamlines challenge monitoring, bookings, invoicing, and funds—got here on the scene in 2013.
Honeybook grew rapidly, however as its enterprise picked up velocity, their advertising platform couldn’t hold tempo. That’s when their workforce recognized Iterable as the perfect answer to suit their necessities for agility, processing energy, and execution. After transferring their campaigns over to the Iterable platform, the workforce was executing campaigns in simply 15 days.
“With Iterable, we have the tools we need to segment, personalize, and monitor performance of our campaigns—all in one platform. We have access to all our customer data, centralized and analyzed in one place, which makes it easier to create the type of personalized experiences that keep customers coming back. We’re able to work smarter, not harder. And that makes us a better brand,” shares Toby Skinner, Director of Performance Marketing at Honeybook.
Celebrating Shared Success
When we began Iterable 9 years in the past, I used to be busy hustling between my laptop computer display screen and investor conferences, specializing in perfecting our platform’s code so it might be able to help our future prospects’ success. I fell asleep at night time dreaming that one buyer —one model or enterprise—would take an opportunity on our platform.
As I stand right here immediately, I’m proud that our arduous work and dedication is beginning to bear fruit. Today, with 4 international places of work and over 700 Iterators, we’ve surpassed my one buyer dream. We’ve surpassed 1,000 prospects utilizing our platform world wide.
The Iterable workforce in New York gathered outdoors of Nasdaq MarketSite to rejoice.
Now, that quantity is within the rearview, and we’re transferring on to extra—extra manufacturers, extra messages, extra entrepreneurs, and extra joyful experiences delivered world wide.
Join the Iterable neighborhood in San Francisco September 7-9 for Activate Summit North America and discover out what delivering pleasure is all about!