At Iterable, we like celebrating the Dreamers, Builders and Makers. These are the folks behind as we speak’s buyer experiences. The ones developing with huge concepts, fixing issues and pondering creatively and strategically to ensure each buyer has an expertise value remembering.
As a part of our effort to focus on these professionals, we kicked off a brand new interview sequence, “Dream It, Build It, Make It.” In this sequence, I dive deep with friends from a wide range of industries to study extra about how they’re working to create long-lasting connections with their audiences. We’re all on this collectively, so what higher approach to collaborate than sharing concepts?
For as we speak’s episode we dove deep into analytics and how DTC manufacturers can make the most of their information higher with Jeremy Horowitz, Director of Marketing at Daasity, a DTC ecommerce analytics platform. Jeremy and I chatted by means of which analytics myths should be dispelled (like letting your information information you with out query), when to make use of an analytics platform versus a CDP, and which components of pandemic DTC ecommerce developments will stick round.
Meet Jeremy From Daasity
Analytics are wildly helpful in gleaning insights into what’s working, what’s not, and the place your focus ought to lie. But, there’s a spectrum of belief for analytics. On one finish, we’ve got creatives that go along with gut-feel, and on the opposite we’ve got information junkies who let the numbers drive all the pieces. In our chat, Jeremy talks about this spectrum and how falling within the center really yields the very best outcomes.
You undoubtedly have the info. You have seen the analytics and perceive what it means. But utilizing a few of Jeremy’s actionable recommendation, you possibly can actually profit from your analytics.
Give it a watch or pay attention proper right here.
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