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Iterable Customer Spotlight: Sophie Kromhof from bloomon

As the saying goes, April showers carry May flowers, so for our May Customer Spotlight, we’re thrilled to introduce you to Sophie Kromhof, Community Manager at bloomon.

May Customer Spotlight: Sophie Kromhof

bloomon is a contemporary, versatile flower supply service shocking folks in Europe with contemporary, seasonal bouquets from the Netherlands. Their flowers are delivered immediately from native growers to your entrance door.

Sophie is a Community Manager based mostly in Amsterdam. She’s been with bloomon for 2 and a half years, which she describes because the nicest flower firm in Europe.

Focusing on email advertising permits her to pursue two of her passions: creativity and analytics. In her free time, she reads, explores all of the museums that Amsterdam has to supply, and is studying to play the drums.

Keep studying to find out about bloomon’s transition to Iterable, the advertising marketing campaign Sophie’s most happy with, and extra!

bloomon Sophie Kromhof Headshot

  • Name: Sophie Kromhof
  • Company: bloomon
  • Title: Community Manager
  • Location: Amsterdam
  • Hometown: Amsterdam
What does a typical day appear to be for you?

I begin my day by biking alongside the canals in Amsterdam to the bloomon workplace. After a espresso, I get settled and go over the to-do’s of the day, together with examine our campaigns and workflows in Iterable and put together for my conferences. I actually like how shut our staff is at bloomon, and naturally, I’m surrounded by flowers!

What do you like about your function?

It’s the right mixture of creativity and analytics. I really like arising with artistic campaigns based mostly on the information that we have already got. Another facet I really like about my function is that I’m tremendous near the shopper of the corporate.  

Congratulations on being named a Growth Marketing Awards finalist for Most Impactful Transition to Iterable! What are some successes you’ve had as a advertising staff since transitioning to Iterable?

Where ought to I begin?

As a start-up with some shaky options, we noticed a whole lot of enhancements after we switched to Iterable. We automated all of our on-line communications and consolidated our SMS messaging into Iterable from one other instrument.

With all the pieces in a single place, we will now simply arrange multi-channel campaigns. We had been additionally capable of carry out fast analyses and experimentation to find out the most effective campaigns and workflows.

I might checklist a whole lot of different successes, but when I wanted to summarize our transition, I’d say that Iterable enabled bloomon to do issues smarter and extra effectively whereas enhancing the general success of our advertising campaigns.

How do you wish to leverage Iterable sooner or later?

We are presently engaged on integrating Facebook Custom Audiences to create a seamless journey to amass new clients with a purpose to ship the precise message on the proper time and to the precise buyer. Another factor we’re exploring is taking our segmentation concentrating on to the subsequent degree with Iterable by working with workflows.

What do you want most about utilizing Iterable?

Definitely the automation prospects!

What marketing campaign are you most happy with, and why?

I’m most happy with our Mother’s Day 2019 marketing campaign. We created a 360° marketing campaign utilizing numerous channels to construct a seamless expertise for our clients to ship flowers to their moms. What I additionally preferred is that our Customer Success Manager (Amalia, she is nice!) partnered with us on the marketing campaign, and even gave us some solutions that we applied. That’s what I name higher collectively!

What’s the most effective recommendation you’ve ever been given?

“Orderliness is for the stupid, who controls the chaos is the genius.” It is a Dutch saying that my historical past trainer advised me once I was 16 and was very chaotic myself: faculty papers had been all over the place, my bag was an enormous mess and I used to be at all times dropping one thing.  One day once I was very upset with myself, he advised me to embrace and management it. To this present day, his recommendation nonetheless helps me to take management of my very own chaos.

What is one objective you’d like to attain in your lifetime?

Go on a world journey for six months: uncover new locations and new cultures, meet new folks and benefit from the magical locations of the world.

Do you’ve gotten any questions for Sophie about bloomon’s transition to Iterable? How they leverage Iterable of their campaigns? Ask her within the Iterable Community the place Iterable clients can achieve unique entry to our thought leaders, request new options and study the most recent tendencies and techniques in development advertising.

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