It’s April, and round right here at Iterable, which means it’s go time for Activate! For the subsequent installment of our Customer Spotlight collection, we’re excited to introduce you to a different wonderful buyer and Activate speaker, Dina Hanna, Lifecycle Operations Manager at Trulia.
Dina’s session at Activate, “Lifecycle Growth Through Personalization: A Cross-Channel Strategy,” will cowl how manufacturers can develop their attain and improve their retention. You gained’t need to miss it!
April Customer Spotlight: Dina Hanna
As an all-in-one actual property website that provides you the native scoop about houses to purchase or lease, Trulia helps you uncover a spot the place you’ll like to stay.
With an MBA targeted on technique and expertise in numerous product and advertising and marketing roles, Dina has discovered nice pleasure and success bettering the personalization of knowledge to reinforce Trulia’s buyer lifecycle.
Keep studying to study what a typical day seems like for Dina, her recommendation to a brand new Iterable consumer, the marketing campaign that she’s most pleased with, and extra!
- Name: Dina Hanna
- Company: Trulia
- Title: Lifecycle Operations Manager
- Location: San Francisco, CA
- Hometown: San Ramon, CA
What does a typical day appear to be for you?
I open up all analytics purposes, together with Iterable, and overview metrics from our newest campaigns and batch sends. Throughout the day I attend technique conferences round future campaigns and packages, the logistics of personalizing a message (information factors and format, edge circumstances to concentrate on), write out A/B check plans and ship key stakeholders notes in regards to the outcomes of previous assessments.
What do you’re keen on about your function?
It’s very cross-collaborative! I really like working with all the assorted elements of the enterprise to actually impression a consumer’s capability to discover a house and neighborhood they’ll love via looking out and saving on Trulia, connecting with our Premier Agents, and studying via all the good actual property blogs, guides, and financial analyses our groups provide.
What is one piece of recommendation that you’d give a brand new Iterable consumer?
I’d say to make sure you collect all the info you probably can and work along with your implementation guide at Iterable to assist with the right way to format it throughout the platform.
They have quite a lot of expertise with the product and understand how issues have labored for different prospects, and that experience is invaluable. Iterable is a very highly effective software and if handled as such from the very starting, it’ll assist your buyer engagement channels develop exponentially and effectively.
What marketing campaign are you most pleased with, and why?
We’re piloting some re-engagement campaigns to assist our consumers join with brokers and actually progress of their seek for the proper house and neighborhood.
This is actually thrilling as a result of we’re personalizing the content material based mostly on actions that point out a want to maneuver ahead whereas perhaps uncertain of these subsequent steps.
Real Estate is a troublesome trade to navigate so I’m pleased with the work we’re doing to assist individuals on a 1:1 stage.
Are there any digital tendencies which can be prime of thoughts for you going into 2019?
Yes! The most lively and dependable shoppers are on the app, so I’ve been studying up on and listening to podcasts about in-app messaging and the tendencies the trade is already seeing with this comparatively new platform.
Bonus factors that it’s part of Iterable and that we’ve began to combine it into our cell and lifecycle technique.
What recommendation would you give to the subsequent era of girls entrepreneurs?
For any trade, the primary piece of recommendation is to be your genuine self. Especially in know-how, girls have needed to battle to get the place we’re and there’s nonetheless a technique to go, however being true to your self and displaying that brazenly and truthfully is the one technique to be joyful and actually make an impression in your work.
As entrepreneurs particularly, I’d say that we have now a singular perspective to carry into just about any trade, and doing so improves the product, positioning, messaging, and general impression {that a} enterprise could make on society. Don’t overlook that!
What do you get pleasure from doing exterior of your job?
I really like taking part in sports activities (particularly exterior), studying, writing, and hanging out with my husband and our two toddlers. I additionally like serving to buddies search for houses (utilizing the Trulia app, after all).
They’re at all times thrilled to know that I might discover neighborhood data like assigned faculties and the way far the closest grocery retailer is in the identical place that I discovered the house itself.
If somebody gave you $5 million tomorrow, what would you do?
Buy half of a home in San Francisco. Just kidding! I’d repay my mortgage, set some apart for the children’ school funds, after which go journey!
Registration for Activate 19 is now closed however if you wish to attend Dina’s session on how cross-channel advertising and marketing enhances personalization in your lifecycle campaigns, request a seat in the present day!
