New 12 months, new Customer Spotlight!
As a refresher, our Customer Spotlight Series focuses on the inventive geniuses who work tirelessly behind the scenes to construct nice advertising campaigns.
In every Customer Spotlight, we ask a marketer questions on getting began of their profession, what makes them tick, and a few enjoyable inquiries to be taught what our clients love to do once they’re not utilizing Iterable.
For our first Customer Spotlight of 2019, we’re excited to introduce you to Chris Kaundart, Email Marketing Manager for the Trello product at Atlassian.
January Customer Spotlight: Chris Kaundart
Chris Kaundart bought his begin in advertising at a small electronics firm (DPS Telecom) in his hometown of Fresno, CA. He additionally spent over three years on the Salesforce Marketing Cloud (previously ExactTarget), working with retail shoppers to design and implement new email initiatives.
Trello has been an Iterable buyer for 2 years and, on this put up, Chris shares some nice perception into how they’ve scaled their email applications, classes they’ve discovered alongside the best way, how they need to additional leverage Iterable, and extra.
- Name: Chris Kaundart
- Title: Email Marketing Manager
- Company: Trello
- Location: Clovis, California
- Hometown: Fresno, California
When and the way did you get your begin in advertising?
Like many others I’ve come to be taught, I bought began by copywriting! I labored for a small electronics firm in my hometown shortly after school. I began with writing weblog posts and the like, and went from there. I had loads of writing samples from my time in school, so I feel that helped me transition to a job writing.
What frustrates you about advertising?
This is basically particular to email advertising, however I get pissed off with the misunderstanding that what I do is spamming individuals. I spend extra time than I ever thought I’d justifying email advertising, and detailing the way it isn’t, by default, spam!
Do you may have a marketing campaign that you just’re most pleased with and why?
We’ve drastically scaled our worldwide email applications. We’re sending our welcome email sequence in over 20 languages and our publication in 5 (with extra on the best way). I like that we’re reaching an increasing number of of our customers of their most popular language.
Were there any classes discovered or necessary takeaways from advertising campaigns you’ve run within the final two years?
I feel the most important takeaway I regularly have is to place our customers first. Whenever I 100% dial-in and simply give attention to doing proper by our unbelievable customers, good issues occur. We have an organization worth at Atlassian that’s, “Don’t #@!% the customer.” I actually attempt to dwell by that in all of the work I do.
Looking forward to 2019 and past, do you may have any targets for the way you need to additional leverage Iterable in your advertising campaigns?
Currently, I’m obsessive about the info feed function. I’m looking for methods to leverage this for real-time knowledge to present our customers higher emails. Right now, we’re seeking to develop the methods we get our weblog content material into emails utilizing knowledge feeds.
What is one piece of recommendation that you’d give a brand new Iterable person?
Get to know and work together with your Customer Success Manager. Chris Wheeler has been so useful in getting probably the most out of Iterable. I really feel like I can actually depend on him to assist me discover options to any problem I face.
What do you want most about utilizing Iterable?
I actually like the simple and easy-to-use UI. As the one particular person who’s 100% centered on Trello’s emails, with the ability to work rapidly and simply within the UI saves me time. It’s the little issues like Workflows, built-in previews, and so on. that save me time all through the week.
What was your greatest private achievement of 2018?
I bought married! I spent lots of my private time centered on all the small print (and there have been greater than I used to be anticipating) that went into my wedding ceremony. At the top of the day, I bought to marry my finest buddy and heard rave opinions from our company—positively well worth the effort!
What’s the perfect recommendation you’ve ever been given?
A previous supervisor as soon as informed me that if I by no means inform anybody what I would like in life, I’ll doubtless by no means get it. As somebody who is comparatively quiet and introverted, it’s been useful to attempt to be extra vocal.
Want to be Featured in 2019?
If you additionally use Iterable and wish to be featured in one in all our month-to-month Customer Spotlights this 12 months, then attain out to us at weblog@iterable.com.
You can even contact us by becoming a member of the Iterable neighborhood, the place you possibly can achieve unique entry to our thought leaders and all our particular content material. Pop in anytime to ask questions, request new Iterable options, and be taught the most recent tendencies and techniques in progress advertising.
And lastly, for those who’re planning your 2019 occasions calendar, ensure so as to add Activate 19 to your listing! Taking place on April 22-24 in San Francisco, Activate will host over 600 of the business’s most modern entrepreneurs—together with Chris Kaundart!
Don’t delay—early chook pricing ends February 28, so save $200 off your full entry move by registering right now!
