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Iterable Customer Spotlight: Anya Vo From Asana

Our Customer Spotlight Series focuses on the artistic geniuses who work tirelessly behind the scenes to construct nice advertising and marketing campaigns.

In every Customer Spotlight, we ask a marketer questions on getting began of their profession, what makes them tick, and a few enjoyable inquiries to be taught what our clients love to do once they’re not utilizing Iterable.

For our February Customer Spotlight, we’re excited to introduce you to Anya Vo. Anya is an Email Marketing Manager at Asana, the best manner for groups to arrange and handle all of their work.

February Customer Spotlight: Anya Vo

Anya Vo bought her begin in advertising and marketing at General Assembly, an training firm, main native advertising and marketing for his or her San Francisco campus.

She transitioned to focus particularly on email advertising and marketing at Asana about three years in the past. She’s helped handle two email platform migrations and lately applied Iterable.

When she’s not emailing, she spends most of her time exploring the outside, making an attempt new recipes, and making an attempt to be extra like Marie Kondo.

Anya Vo headshot

  • Name: Anya Vo
  • Title: Email Marketing Manager
  • Company: Asana
  • Location: San Francisco
  • Hometown: Santa Clara, California
What do you like about your position?

As a marketer, you get to flex each the fitting and left facet of your mind, and I really like with the ability to use logic and creativity to create compelling campaigns. Beyond that, I really like how cross-functional email advertising and marketing is. I get to work with virtually each workforce at Asana, together with product, design, content material, knowledge science, enterprise know-how, gross sales, and buyer success—I really feel like I’m all the time studying one thing new!

What is one piece of recommendation that you’d give a brand new Iterable consumer?

Get to know the Iterable workforce and make the most of their assets! Anyone that’s gone by means of a brand new ESP implementation is aware of how difficult it may be, however Iterable made the entire course of tremendous seamless. Between your CSM, dwell chat assist, and the group, there are all the time further assets and assist if you want it.

What do you want most about utilizing Iterable?

Two issues instantly come to thoughts: velocity and suppleness. Iterable’s segmentation function is extremely quick and permits for complicated knowledge segmentation. With Iterable, we’ve been in a position to extra simply leverage knowledge to create a greater and extra beneficial expertise for our clients. Also, it feels just like the UI was designed with entrepreneurs in thoughts, it’s tremendous simple to navigate and arrange campaigns or workflows.

What’s the very best recommendation you’ve ever been given?

“Empathy is your secret weapon.” By placing your self in another person’s footwear, you possibly can higher perceive their perspective, and construct stronger and extra significant relationships. I’ve discovered this to be useful in all components of my life, together with how I take into consideration having a customer-first strategy to advertising and marketing.

What is your most prized possession?

This isn’t a tangible possession, however well being is tremendous necessary to me. I’m grateful to work for an organization that’s ranked as a Great Place to Work and prioritizes well being and mindfulness for its staff. Other than that, I actually love my Dyson vacuum 🙂

Want to be Featured in 2019?

If you additionally use Iterable and wish to be featured in one in all our month-to-month Customer Spotlights this yr, then attain out to us at

You may contact us by becoming a member of the Iterable group, the place you possibly can acquire unique entry to our thought leaders and all our particular content material. Pop in anytime to ask questions, request new Iterable options, and be taught the newest traits and ways in progress advertising and marketing.

And lastly, when you’re planning your 2019 occasions calendar, be sure so as to add Activate 19 to your record! Taking place on April 22-24 in San Francisco, Activate will host over 600 of the trade’s most progressive entrepreneurs—together with Anya Vo!

Don’t delay—early chicken pricing ends Thursday, February 28, so save $200 off your ticket by registering right now!

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