If you’ve been round our content material lately, you might need seen a theme of Dreamers, Builders and Makers. These are the folks behind right this moment’s buyer experiences. The ones developing with huge concepts, fixing issues and pondering creatively and strategically to verify each buyer has an expertise price remembering.
As half of our effort to focus on these professionals, we kicked off a new interview collection, “Dream It, Build It, Make It.” In this collection, I dive deep with visitors from a selection of industries to study extra about how they’re working to create long-lasting connections with their audiences. We’re all on this collectively, so what higher solution to collaborate than sharing concepts?
In our newest installment, hear from Jessica Best, VP of Data-Driven Marketing, and Jeff Fromm, Partner and Author, at Barkley, a full-service ad agency helping brands transcend marketing, about how manufacturers right this moment can create buyer experiences that make them a Whole Brand.
Meet Jessica and Jeff From Barkley
Being mission-driven can imply many issues to totally different folks. But at its core, it means standing up for what you consider is correct. Consumers right this moment count on manufacturers to take a stance on points. They count on honesty and transparency, and so they count on the manufacturers they like to share the similar values.
In my chat with Jessica and Jeff from Barkley, we talked by way of what it takes to be a “Whole Brand,” the place a model goes past simply advertising to be mission-driven—the values are omnipresent all through each motion taken by the group. We chatted about the significance of an emotional connection to drive lifetime worth.
And maybe most significantly, we talked about ice cream.
Give it a watch or pay attention proper right here.
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