As artificial intelligence continues to transform the way we do business, AI marketing is no longer a buzzword—it’s the reality for many consumer brands to reach their audiences more effectively. But as anyone who was raised on Marvel movies knows,… Read More »Ethical Considerations of Using AI in Marketing
By Sean Tinney September 14, 2023 I’m sure you’ve heard the saying “the early bird catches the worm”. This saying is never more true than when talking about your holiday email marketing, especially for the Christmas, Hanukkah, Kwanzaa shopping season.… Read More »10 Step Holiday Email Marketing Guide for Boosting Sales
“If at first you don’t succeed, Try, try, try again.” – Thomas H. Palmer Resending email campaigns probably sounds redundant, right? I mean, they ignored your email the first time completely or opened it and decided they didn’t care enough… Read More »Should You Resend or Not? How to Decide
If asked to describe the ideal product to sell, you might say something like “large profit margin,” or “easy to produce” or “high market demand.” Or you might say “socks.” I don’t know you. But the first three are all… Read More »9 Information Product Ideas You Can Make in an Afternoon
A well-done, automated email sequence is what makes your revenue look good. Get that paper (from a digital marketing channel!) What’s an automated email sequence? We’ll get there in a moment but for now… Imagine if you could keep all… Read More »What is an Email Sequence? (+5 Sequences Worth Over $4 Trillion)
How do you make your email marketing reach the hard-to-reach people? Email retargeting helps you reconnect with people who: Are regular customers Are inactive customers Are subscribers who have never bought Are people who haven’t subscribed but have visited your… Read More »Win More Customers in 2021
Imagine if you could turn your customers into loyal fans who buy from you again and again. Imagine if you could make more money from each customer without spending a dime on ads or new products. Sounds too good to… Read More »How to Use Email to Increase Retention and Customer Lifetime Value
June is not just about welcoming summer; it’s a goldmine for marketers, brimming with opportunities. At the forefront is Father’s Day, a celebration that pays homage to dads worldwide, allowing brands to tap into the deep emotional bonds we share… Read More »A Dual Celebration in June Marketing
Your Black Friday email subject lines can help or hurt your holiday sales. However, with so much on your plate already, coming up with creative, compelling campaign ideas this late might feel like starting a 10K at the marathon finish… Read More »105+ Best Black Friday Email Subject Lines (Templates and Examples)
Nowadays, marketing is more than just coming up with creative ideas. It’s about using the right tools to implement those ideas quickly and properly. As more and more tools come out, it’s important to evaluate the ones that will be… Read More »Marketing tools that every business needs