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Casual Dining Restaurants: Whose Marketing Menu Is Most Appealing?

Millennials have been accused of killing many industries. Diamonds. Beer. Marmalade. Even ideas like consumerism and international locations (RIP America). But one of many constants on these lists of millennial destruction: informal eating eating places.

The truth of the matter is informal eating places simply aren’t getting the identical visitors they used to and millennials are (a minimum of partly) responsible. The share of millennials who go to eating places a number of instances every week has dropped from 59% to 55%, and that’s simply up to now 12 months. 

It’s why some chains have taken drastic measures simply to get butts in seats. So what can these eating places do to draw such a finicky era (along with the rest of the inhabitants)?

Technology is a good way to start out making inroads with youthful generations and informal eating institutions have made strides on this division. Different technological developments have made their means into the eating places. Olive Garden, for instance, gives tablets at sure areas to make the ordering and invoice pay course of extra environment friendly.  

Effective development advertising and marketing for informal eating has, so far, lagged behind in adopting trendy applied sciences. Personalization is the important thing to producing loyalty. If a model is ready to mirror a person’s values whereas driving a one-to-one dialog, the possibilities of retention enhance drastically. 

With that in thoughts, we needed to see how three leaders within the informal eating house are faring in constructing private relationships with their prospects.

User Engagement Teardown: Casual Dining Restaurants

In our newest teardown, we check out three main informal eating eating places: TGI Fridays, Olive Garden, and Chili’s Grill & Bar. We needed to know how every restaurant customized the consumer expertise and incentivized transactions. 

Our analysis consisted of subscribing to every restaurant’s communications for a two-week span in September 2019.  

During these two weeks, we registered for an account on every web site and elevated our degree of exercise. We accomplished our profiles, downloaded their cellular apps, opted into SMS, shared our location, and deserted on-line orders.

After analyzing the content material of all messages acquired, we recognized what these companies are doing effectively and what areas might use enchancment.

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Note: TGI Fridays, Olive Garden, and Chili’s Grill & Bar usually are not Iterable prospects.

You may see our previous comparative teardowns (together with a take a look at U.S. Broadcast News and U.Ok. Retailers) on our Resources web page.

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