Earlier this month, we introduced Iterable’s partnership with Snowflake. With this partnership, Iterable prospects can securely share and entry beneficial first-party consumer information straight inside their Snowflake account, eradicating the necessity to copy or transfer information throughout environments. This offers manufacturers safe entry to information and shared entry throughout their group. This is large for democratizing entry to information, growing agility, and maximizing your information’s potential.
To get much more perception into how this integration can profit organizations and their prospects, we sat down with Eva Murray, Senior Evangelist at Snowflake, and Farshad Miraftab, Director of Business Insights at Iterable.
Below is a fast recap of some of the important thing factors from our webinar, “The Data Differentiator: How Unified Data Unlocks Business Insights.” To get the total inside scoop, watch the webinar right here.
Brand Challenges in a Digital World
With an enormous digital transformation as a result of COVID-19, manufacturers are having to adapt to a digital world quicker than they might have deliberate to. With this accelerated transformation, manufacturers are compelled to contemplate how information may be accessible, versatile, and dependable. For accessibility, the main target is on de-siloing information, permitting for streamlined collaboration and entry. With information flexibility, manufacturers wish to share their information shortly and effectively, to react to adjustments of their enterprise at a second’s discover. And lastly, with information reliability, manufacturers want to make sure their information is real-time, simply maintained, and scalable as their enterprise grows.
Data is a key participant in relation to manufacturers differentiating themselves from opponents. In reality, 80% of manufacturers use information as a differentiator and 75% accomplish that by combining information from a number of sources. This is why having information that’s accessible, versatile, and dependable issues and why Iterable and Snowflake are partnering for fulfillment.
Iterable’s Partnership with Snowflake
With Iterable as an information supply for advertising engagement, offering marketing campaign occasion information to Snowflake, the Data Cloud that unifies information sources, manufacturers can simply remodel information into beneficial insights for his or her enterprise.
Data sources go from Iterable to the info warehouse, Snowflake, to 3rd celebration instruments for gathering insights.
On prime of that, it’s a lot simpler to democratize information if it’s all situated in a single important place. Snowflake offers manufacturers the power to manipulate their information whereas ensuring those that want entry can simply get it. If everybody can use the info, you may extra simply crowdsource concepts based mostly on mentioned information and develop new methods to remodel your enterprise.
How Data Sharing Can Transform Your Business
There are 4 advantages to information sharing: democratize entry, strengthen enterprise relationships, maximize information ROI, and unlock new insights.
Democratizing entry is about giving everybody visibility into the info, however greater than that, it helps elicit new concepts. If there’s range in who can entry information, there will probably be range within the concepts that come viewing the info.
Strengthening enterprise relationships comes consequently of transparency. If prospects also can see the info you’re speaking about, in a B2B relationship for instance, either side can collaborate to type concepts collectively. Trust is established between corporations.
When everyone seems to be utilizing a single platform you’re maximizing information ROI as a result of the onboarding time is enormously lowered in comparison with onboarding a number of folks to a number of platforms. So not solely is your model amassing huge quantities of information, it’s additionally a lot simpler for everybody to make use of it.
And lastly, you’ll unlock new insights. Because you’re democratizing the info, you could have extra alternatives to gather new concepts that groups who’re within the information day-to-day might not have thought-about.
The Snowflake and Iterable Secure Data Sharing integration reduces complexity, offers a extra complete view of the shopper, and permits for quicker onboarding. With these new capabilities, your organizations can deal with constructing out methods moderately than making an attempt to manually compile information or be taught a number of instruments. Now, you may actually deal with making a seamless buyer expertise.
To take benefit of all of Eva and Farshad’s pearls of knowledge, watch the total webinar.