With such tumultuous instances introduced on by the worldwide pandemic, 2020 was the 12 months of selling with empathy, however it was additionally the 12 months that put ethics in the spotlight, as manufacturers world wide requested themselves essential, mission-driven questions, like:
- How can we handle and combat towards racial injustice?
- Should we take sides within the 2020 U.S. presidential election?
- How can we authentically categorical our company values?
While definitely a lot of companies’ issues revolved round staying afloat financially throughout lockdowns and retailer closures, equally as crucial was the dialog round constructing model belief and connecting with clients in a deep, significant manner.
To learn the way entrepreneurs have altered their messaging priorities previously 12 months, we not too long ago polled 500 B2C entrepreneurs and found these high three findings:
- 2020 results on client communications won’t fade.
- Cause-driven advertising and marketing campaigns will proceed.
- Marketers will push manufacturers to be much more socially energetic.
But these findings are simply the high-level abstract of how entrepreneurs will earn client confidence this 12 months.
Check out our model belief infographic beneath for much more key takeaways and statistics that may information your 2021 advertising and marketing technique.
Inside you’ll study:
- The high social points entrepreneurs made public statements about in 2020
- The hottest ways utilized in campaigns to help particular causes
- The explanation why entrepreneurs suppose manufacturers ought to (and shouldn’t) stay politically impartial
- And extra!
Click on the infographic to zoom in on all of the insights and obtain a replica for your self.
Click the model belief infographic to zoom in and obtain a replica!
Brand Trust in 2021: What Morality Has to Do With Marketing
Ethics and morality are crucial elements of constructing belief in a model, and our analysis highlights entrepreneurs’ success in speaking with sensitivity on the multitude of points about which clients are passionate.
As the information reveals, tapping into how clients are feeling might be a high precedence this 12 months, as a result of solely by understanding their feelings and values can manufacturers talk with tact. The extra conscious we’re of their perspective, the extra successfully we will join with them.
Want to dive even deeper into our survey findings and learn the way right now’s high manufacturers are main the dialog round social activism? Join us in our subsequent webinar, “Building Brand Trust in a Year Like 2021,” on Thursday, Feb. 25.