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Bozoma Saint John, CMO of Netflix, to Speak at Activate Live

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Marketers are folks. Marketers are additionally clients. Yet the standard brand-customer relationship is one-sided and formal—stripped of the human aspect. One facet tells the opposite what’s obtainable and the latter makes a alternative to purchase or not. End of story. 

That’s not ok for at present’s clients. And that’s not ok for us.

But reasonably than inform you how to construct relationships with clients—by specializing in empathy, transparency, and (gasp!) humanity—we’re going to present you on April 7 at Activate Live.

For the second yr in a row, Activate goes utterly digital. This yr, we’re bringing you tales, insights and methods you possibly can take with you to make your buyer expertise memorable. You don’t have to dream of constructing a long-lasting relationship together with your clients anymore.

At Activate, you may make it a actuality.

Drum Roll, Please…

We’re thrilled to announce that Bozoma Saint John, CMO of Netflix, will kick off the convention! At 8 a.m. PT, Bozoma will be a part of Tasha Reasor, our VP of Demand Generation and Customer Marketing, for a hearth chat to focus on buyer expertise and inclusive advertising.

Bozoma Saint John, a globally acknowledged advertising icon with 20 years of expertise beneath her belt, wants no introduction. But why not be taught a bit extra about our Activate headliner?

Meet “Badass Boz”

Born in Connecticut and raised in Ghana, Saint John graduated from Wesleyan University, and—like so many younger (and starry-eyed) professionals—moved to New York City. After a stint of job-searching, Bozoma was directed to a temp company that finally landed her with a job answering telephones for Spike Lee. Her profession in advertising and administration began there, when she was requested to overview one of Spike Lee’s scripts. A couple of marks of a crimson pen despatched her from answering telephone calls to managing accounts. From there, she moved from intern to icon with Apple, Beats and Pepsi, and he or she was shortly named the Chief Brand Officer at Uber.

Fast ahead to at present: Bozoma Saint John joined Netflix as CMO in June 2020, after she held the identical function at Endeavor. Importantly, Bozoma has been acknowledged for her breakthrough work by each the trade and her friends, having been inducted into the American Advertising Federation Hall of Achievement in 2014. Additionally, Bozoma serves on the boards of Girls Who Code and Vital Voices, and in March 2017, she was named as a Henry Crown Fellow by the Aspen Institute.

We are past honored to have Bozoma Saint John at Activate. Just ask our co-founder and CEO Justin Zhu:

“We are beyond honored to welcome Bozoma Saint John, Global Chief Marketing Officer at Netflix, as the keynote speaker at this year’s Activate Live. We value authenticity, creativity and strategy when creating memorable customer experiences, and we admire how Bozoma Saint John champions this approach with tenacity.”

For the Dreamers, Builders and Makers

Today’s customers count on extra from manufacturers. The buyer expertise now’s about individualization. It’s about humanization.

Activate Live is for anybody who desires to join with their clients on a private degree. To make it a bit extra private for you, we wish to acknowledge your abilities. Because to us, you’re the dreamers, builders, and makers that create memorable experiences to your clients:

  • Dreamers: Dreamers continually have an modern, clear eye on the long run. They suppose huge and determine the route of your model and guarantee clients develop together with the enterprise.
  • Builders: Builders thrive when fixing issues and shaping the muse on which the enterprise succeeds. They assemble merchandise that carry clients pleasure and create the perfect infrastructure to empower model development.
  • Makers: Makers foster connections instantly with clients. They craft methods and techniques that promote long-term relationships and fulfill the shopper’s name for individualization.

Authentic Experiences. Empowered Connections. 

The three archetypes above make up our buyer base. Iterable is about serving to manufacturers create memorable buyer experiences for his or her clients, so Activate does the identical.

Each archetype will probably be symbolized by its personal colour (and corresponding hues) to assist visitors customise the expertise to what they need to be taught. For a really custom-made expertise, you possibly can attend classes in a single observe or soar between tracks:

Track One: Building a Memorable Experience

Best Suited for Dreamers and Makers

In this foundational observe, you’ll discover classes illustrating how to strategy constructing a buyer expertise that features empathy, values and private connection. These classes present you the way to use instruments at your disposal to talk at the person degree.

Track Two: The Customer Experience in Practice

Best suited to Builders and Makers

In our sensible observe, you’ll find out how to take motion immediately. From journey mapping to gleaning insights from huge knowledge units, the classes on this observe delta what steps wanted to be taken to enhance the shopper expertise. 

Save Your Spot to Join Bozoma Saint John at Activate

Yes, Activate is dwell and 100% free—which implies that irrespective of the place you’re on this planet, you possibly can be a part of a group of advertising dreamers, builders and makers.

Save your spot to see audio system, like Bozoma Saint John, rock the stage and pave the long run of advertising.

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