Email subject lines can make or break a campaign, and while we wish there was one tried-and-true method to subject line success, stellar subject lines vary between brand, audience, and email campaign. There are, however, a few email subject line… Read More »Email Subject Lines: 63+ Best Practices & Examples
Customer lifecycle marketing is the process of leading would-be buyers down the funnel—but it takes strategy and know-how to get it right. Customers aren’t always ready to buy from the get-go. It’s like going in for a kiss on the… Read More »Customer Lifecycle Marketing: Stages, Personas & Automation
“Limited-time offer!” “Everything must go!” “This opportunity disappears at midnight!” “Don’t miss out! Act now!” Marketing like this is everywhere. But should everyone be doing this kind of marketing? Loss aversion is a principle from psychology that’s captured the imagination… Read More »When Loss Aversion Works (& When It Doesn’t)
Ready to get your holiday email marketing campaigns in tip-top shape? We’ve got you covered. During the last few months of the year, we tend to burn the candle at both ends. We’re juggling holiday shopping, family in town, end-of-year… Read More »Holiday Email Marketing Best Practices (Tips and Examples)
ActiveCampaign Protected: Free Trial Block Test This content is password protected. To view it please enter your password below: Password: This post Protected: Free Trial Block Test first appeared on ActiveCampaign and is written by jsmith
Video in email marketing—once, it was a rare sight to see, but now it’s a normal part of your inbox experience. Think about it. When you have a choice between reading a long block of text or watching a video,… Read More »Video in Email Marketing: How to Send Videos in an Email
When email marketing meets automation, you can create funnels that generate huge sales and profits while you sleep. Or so you’ve heard. The reality of automated emails is a bit trickier than it seems at first. When email funnels work,… Read More »Here’s Exactly How to Sell with Email Automation
Want free holiday email templates for your marketing campaigns? We’ve got you covered. Our Twilio SendGrid designers put together 8 exclusive downloadable templates you can use for everything, from Halloween to Thanksgiving to Christmas. Plus, each holiday email template is… Read More »8 Responsive Free Holiday Email Templates (Downloadable)
Social media has grown by leaps in the past few years and helped many influencers make a fortune out of it, and many brands are taking social media and influencer marketing seriously. Though the growth rate is still climbing, most… Read More »Why influencers should have a newsletter and email list
Building and maintaining connections is paramount in the vast business world. This is especially true for marketers and solopreneurs. But what happens when those connections—your customers—begin to fade away? Enter “win-back strategies.” These strategies are designed to rekindle relationships with… Read More »Effective Win-Back Strategies: Rekindling Customer Relationships