Social media is a force to be reckoned with. It’s grown from a fringe activity for college students into a daily ritual for the majority of humans on Earth. Consider these statistics: 4.8 billion social media users globally 150 million… Read More »How to Repurpose Social Media Content for Email
Do you have any old Gmail accounts you stopped logging into a while back? These might soon be gone, according to a news release from Google. In short, by the end of 2023, Google will change how it handles inactive… Read More »Google Update on Inactive Accounts
An email suppression list is a list of contacts that you do not want to send to because sending to these contacts could hurt your sending reputation and delivery rates. The suppression list is required by the CAN-SPAM Act to… Read More »What Is a Suppression List?
Once you’ve got your email marketing automation locked and loaded, often your next best action is to ensure your mobile channels are just as seamless so your brand can achieve a truly holistic, cross-channel customer experience. But what mobile marketing… Read More »3 Top Mobile Marketing Automation Strategies
What are webhooks, and how can you use webhooks to push and pull data quickly in real-time? Below, we’re answering these questions and more. This webhooks explained post will show you everything you need to know about webhooks, including what… Read More »What’s a Webhook? | Twilio SendGrid
You work hard to create emails that engage with your customers or audience, so it can be very frustrating to learn that some recipients never received your email during an email delivery failure. Despite the fact that your customers request… Read More »11 Common Causes (& How to Fix Them)
What is the list-unsubscribe header, and is it something you should worry about? In the email world, there are a lot of elements to juggle when developing a new strategy. From segmentation and open rates to optimizing your deliverability, it… Read More »What Is a List-Unsubscribe Header?
For years, the standard key length was 1024 bit DKIM keys, but hackers continue to develop new methods to break DKIM keys. As a result, the National Institute of Standards and Technology (NIST) recommends 2048 bit keys. Due to the… Read More »2048 Bit DKIM Keys: Length and Best Practices
Today, we’re diving into templates and how to use them with Twilio SendGrid’s flexible editor or adjust the HTML of the template in your email builder of choice. While some marketers may feel comfortable designing and coding a beautiful email from… Read More »How to Customize an Email Marketing Template
Email authentication gives mailbox providers (like Gmail or Outlook) confidence that the messages from senders are authentic and not sent by a bad actor. The more confidence a mailbox provider has that the messages you send are legitimate, the more… Read More »How to Authenticate Your Email in 5 Steps (Email Authentication 101)