Founded in 2003, ActiveCampaign is a popular “Customer Experience Automation Platform”. Quite the mouthful we know! With all its features, the majority still use it specifically for its email marketing and automation offering. Though ActiveCampaign is a good service to… Read More »An affordable alternative to ActiveCampaign after pricing update

Activate is Iterable’s baby—our pride and joy. With Activate Summit around the corner, we’re feeling nostalgic. We’ve been hosting Activate for the past five years and in those five years the conference has evolved drastically. From the content covered to… Read More »The History of Activate [Infographic]

  Once upon an email… When I started in the email marketing world almost 12 years ago in 2011, I knew nothing. I had a couple of design jobs on my resume, had learned enough HTML to build a very… Read More »Help Us Fuel Email Design Research

Can you believe it’s already the end of Q1?! The first quarter of the year always seems to fly by (for me at least), and it’s got me reflecting on how I distribute my time, energy—and attention. Speaking of attention:… Read More »The Litmus Team’s Favorite Emails of March 2023

(Thanks to Mark Robbins for this fix and to Dylan Smith for howtotarget.email.) MSO properties As mentioned above, there is CSS specific to Outlook that you can add that will only affect Outlook desktop email clients. Here are a few of the most common: mso-hide:… Read More »Outlook Email Rendering Issues and How to Solve Them

The first quarter of 2023 is ending, but for most mobile marketers, the work of upleveling their campaigns has only just begun. By now you’ve likely determined the mobile marketing metrics you’re prioritizing this year and are in full execution… Read More »How to Optimize Your SMS and MMS Strategy at Every Funnel Stage

If you’re following the thrilling adventures of Team Litmus, you’ll know our team hit the road last month for one of the biggest email events of the year! That’s right, we’re talking about the 2023 ANA Email Evolution Conference, better… Read More »The 2023 ANA Email Evolution Conference (EEC)

Virtual events can be as much of a boon to your organization as in-person events, bringing with them added benefits like wider reach and cost savings. Plus, with online events, there’s no need to limit attendance to how many people… Read More »Measure the Success of Your Virtual Event

Okay, so you’ve got people opening your email. Your designs wow, your headlines compel, your segmentation is simply perfect. Pop corks and toss the confetti, the hard part is over… right?  Not so fast. As every email pro has discovered… Read More »How to Increase Email Engagement with Loading Bars

  Phase 1: Planning The first phase of a great email marketing workflow should ensure alignment across all stakeholders. That includes setting expectations and mapping out the purpose of your email campaign. Ask the right questions First things first: break… Read More »The 3-Phase Email Marketing Workflow Broken Down