In today’s landscape of enhancing the customer experience, there is an abundance of unique software options to fuel your business success. It can be overwhelming to choose the right solution for your business needs. This article will highlight the top software solutions available for product-led growth (PLG) and provide valuable insights to help you make the best choice. By exploring these software tools’ features, functionalities, and specific advantages, you’ll be equipped with the knowledge to harness their power and propel your sales to new heights.
What is product-led growth (PLG) software?
Software for product-led growth (PLG) refers to a category of software tools and platforms designed to support businesses that adopt a product-centric approach to drive growth. PLG focuses on leveraging the value and usability of a product to attract, convert, and retain customers. This software aims to enhance the user experience, drive product adoption, and fuel organic growth through a self-serve model.
PLG software is used to facilitate the entire customer journey, from initial awareness and onboarding to ongoing engagement and expansion. It typically includes features such as analytics, user onboarding, customer messaging, and automation. These tools help businesses gather insights into user behavior, optimize the onboarding process, nurture customer relationships, and drive adoption of new product features or upgrades.
By utilizing PLG software, businesses can empower users to explore and understand the product’s value independently, reducing the reliance on sales teams and traditional marketing tactics. Through in-app messaging, onboarding tutorials, and data-driven analytics, PLG software helps businesses deliver personalized experiences, guide users through key features, and continuously improve their product offerings based on user feedback and behavior.
What are the benefits of product-led growth software?
Software for product-led growth (PLG) offers several benefits that contribute to the success of businesses adopting a product-centric approach.
These benefits include:
- Enhanced user experience: PLG software focuses on improving the user experience, making it more intuitive, streamlined, and personalized. By providing a smooth and engaging user journey, businesses can attract and retain customers more effectively, resulting in higher satisfaction and loyalty.
- Increased product adoption: PLG software facilitates seamless onboarding processes and in-app guidance, helping users understand and derive value from the product more efficiently. By reducing barriers to entry and empowering users to explore the product independently, businesses can drive higher adoption rates and accelerate time-to-value.
- Organic growth and expansion: With PLG software, businesses can harness the power of word-of-mouth and virality. By providing a delightful product experience, users are more likely to share their positive experiences with others, leading to organic growth through referrals and expanding user networks.
- Data-driven insights: PLG software often includes robust analytics capabilities, enabling businesses to gain deep insights into user behavior, product usage, and customer interactions. These insights help companies make data-driven decisions, identify opportunities for improvement, and optimize the product experience to drive growth.
- Scalability and efficiency: PLG software automates various processes, such as onboarding, customer messaging, and data analysis, which improves operational efficiency and scalability. By leveraging automation and self-serve capabilities, businesses can handle larger user bases without significantly increasing resources, resulting in cost-effective growth.
How to choose the best software for product-led growth
Choosing the right PLG software is crucial for maximizing its effectiveness and driving business growth.
When selecting a software solution, consider the following primary considerations:
- Alignment with business goals: Evaluate how well the software aligns with your business objectives and growth strategies. Determine whether the software’s features and functionalities support your specific PLG goals, such as enhancing user onboarding, driving product adoption, or improving customer engagement.
- Scalability and flexibility: Assess whether the software can accommodate your business’s current needs and future growth. Look for a solution that can scale as your user base expands and offers flexibility to adapt to changing business requirements. Consider the software’s ability to handle increased user volume, support integrations with other tools, and accommodate customization options.
- User experience and usability: Prioritize software that provides a seamless and intuitive user experience. The software should be user-friendly, with clear navigation, well-designed interfaces, and easily accessible support resources. A positive user experience will contribute to higher product adoption rates and improved customer satisfaction.
- Analytics and insights: Evaluate the software’s analytics capabilities and reporting tools. Determine if it provides the necessary data and insights to track user behavior, measure key metrics, and identify areas for optimization. Robust analytics features enable data-driven decision-making and help drive continuous product improvements.
- Support and resources: Consider the level of support and resources available from the software provider. Look for comprehensive documentation, training materials, and responsive customer support channels. A supportive provider will help you maximize the software’s potential and address any issues or challenges that may arise.
The best product-led growth software
There’s a variety of product-led software on the market. These are our picks for 2023.
G2 Rank: 4.5/5 stars
ActiveCampaign is widely recognized as one of the best software solutions for product-led growth due to its comprehensive features and capabilities. This platform caters to businesses aiming to optimize their product-led strategies and drive sustainable growth.
A few unique features set ActiveCampaign apart:
- Advanced marketing automation: ActiveCampaign offers robust marketing automation tools that enable businesses to create personalized customer journeys. With its intuitive visual editor, businesses can design automated workflows, segment customers based on behavior, and deliver targeted messages, ensuring a personalized experience throughout the user journey.
- Behavioral tracking and analytics: ActiveCampaign provides in-depth behavioral tracking and analytics capabilities, allowing businesses to monitor user engagement, track conversions, and gain valuable insights. These insights help businesses understand user behavior, optimize their product offerings, and make data-driven decisions to enhance the customer experience and drive growth.
- Dynamic content: ActiveCampaign offers dynamic content functionality, enabling businesses to deliver personalized content based on user attributes and behavior. This feature allows for highly targeted messaging and ensures that users receive relevant information, promotions, and product recommendations, increasing the likelihood of conversion and engagement.
ActiveCampaign caters to a wide range of businesses, including startups, small and medium-sized enterprises, and even larger enterprises. It’s a great choice for businesses that prioritize customer-centric strategies, as it empowers them to deliver personalized experiences, automate marketing campaigns, and drive product-led growth.
What languages does ActiveCampaign support?
ActiveCampaign fully supports 14 different languages outside of English. Some of these languages include Portuguese, Spanish, Italian, German, French, and Polish.
ActiveCampaign also partially supports Danish, Finnish, Simplified Chinese, Turkish, and Vietnamese.
Which currencies does ActiveCampaign accept?
ActiveCampaign accepts the US Dollar (USD), Euro (EUR), and Brazilian Real (BRL).
What is the entry-level pricing for ActiveCampaign?
ActiveCampaign’s entry-level Sales pricing starts at $19 per month, paid annually. With this plan, you get sales automation, chat and email support, lead scoring, pipeline, account, and deal management, task management and reporting, and email content generation.
Plus, no matter what plan you choose, you’ll enjoy features like:
- Accelerated onboarding
- Contact migration
- Chat and ticket support
- Customer enablement workshops
- And video tutorials
Find all plans on the ActiveCampaign pricing page.
G2 Rank: 4.6/5 stars
Mixpanel is a popular software solution for product-led growth, offering powerful analytics and insights to drive data-informed decisions. This platform caters to businesses seeking to understand user behavior, optimize product experiences, and accelerate growth.
Here’s what makes Mixpanel stand out:
- Event-based tracking: Mixpanel’s event-based tracking allows businesses to capture and analyze user actions and behaviors within their product. This granular level of tracking provides deep insights into how users engage with the product, enabling businesses to identify patterns, spot bottlenecks, and optimize user experiences for maximum impact.
- Funnel analysis: Mixpanel offers comprehensive funnel analysis tools that allow businesses to visualize and understand user conversion journeys. By tracking users through specific steps or actions within the product, businesses can identify areas where users drop off or get stuck, enabling them to optimize the funnel and drive higher conversion rates.
- Cohort analysis: With Mixpanel’s cohort analysis capabilities, businesses can group users based on specific characteristics or behaviors and track their engagement over time. This feature helps businesses identify trends, measure the effectiveness of product changes, and make data-driven decisions to improve user retention and drive growth.
Mixpanel caters to a wide range of businesses, from startups to large enterprises, and is particularly beneficial for product and growth teams. It provides the necessary tools to measure, analyze, and optimize product-led strategies, enabling businesses to deliver exceptional user experiences, drive product adoption, and achieve sustainable growth.
What languages does Mixpanel support?
Mixpanel supports the following languages: English, French, Spanish, German, Chinese, Japanese, and Korean.
What is the entry-level pricing for Mixpanel?
Mixpanel entry-level pricing starts at $20 per month and equips you with features such as unlimited saved reports for monitoring, updating, and iterating on KPIs, group analytics and data pipeline add-ons, pre-built templates, unlimited integrations, and unlimited collaborators.
See all plans and features on the Mixpanel pricing page.
Does Mixpanel integrate with ActiveCampaign?
Yes. When you integrate Mixpanel with ActiveCampaign, you’ll have access to product analytics for understanding user behavior in apps and websites as well as the ability to quickly pull simple reports that showcase your user’s behavior.
For more details, please visit the ActiveCampaign and Mixpanel integration page.
G2 Rank: 4.4/5 stars
HubSpot has established itself as one of the best software solutions for product-led growth, offering a comprehensive suite of tools to support businesses in their growth journey.
Here are a few unique features that make HubSpot stand out:
- All-in-one CRM: HubSpot offers an all-in-one Customer Relationship Management (CRM) system that centralizes customer data, interactions, and marketing efforts. This feature allows businesses to manage contacts, track leads, and nurture customer relationships in one integrated platform, streamlining operations and facilitating personalized communication.
- Marketing automation: HubSpot provides powerful marketing automation capabilities, allowing businesses to automate repetitive tasks, segment contacts, and create targeted campaigns. With its intuitive workflow builder, businesses can nurture leads, send personalized emails, and track engagement, enabling them to deliver relevant content and drive conversions at scale.
- Sales enablement: HubSpot’s sales enablement features empower sales teams by providing them with a comprehensive set of tools to manage their pipelines, track deals, and automate follow-ups. From email templates to meeting scheduling, these features streamline sales processes, enhance productivity, and facilitate personalized interactions with prospects and customers.
HubSpot caters to businesses looking to adopt a product-led growth strategy by enabling them to focus on delivering exceptional customer experiences. With its all-in-one CRM, marketing automation, and sales enablement features, HubSpot offers a holistic approach to drive growth and foster long-term customer relationships.
What languages does HubSpot support?
HubSpot supports multiple languages in its user interface, including English, Spanish, French, German, Japanese, and Italian.
In addition to the interface language, HubSpot allows content, such as emails, landing pages, and forms, to be created in numerous other languages. The system can recognize and categorize contacts based on their preferred language, enabling businesses to deliver personalized content to their audience.
What currencies does HubSpot accept?
HubSpot primarily accepts payment in several major currencies, which typically include the US Dollar (USD), Euro (EUR), British Pound (GBP), Australian Dollar (AUD), Canadian Dollar (CAD), and Japanese Yen (JPY).
For more details, visit HubSpot’s Knowledge Base.
What is the entry-level pricing for HubSpot?
HubSpot offers a tiered pricing structure to cater to different business needs, and may be confusing at first glance. If you are a small business or individual, the Starter CRM starts as low as $30 per month if you commit annually. The Starter package for marketers starts at $18.
It’s important to note that the prices and features offered by HubSpot can change over time. You can view updated pricing details here.
Does HubSpot integrate with ActiveCampaign?
While HubSpot does not integrate with ActiveCampaign, ActiveCampaign offers many of the same features as HubSpot at a lower cost.
If you’re considering migrating away from Hubspot, ActiveCampaign offers free migration for qualified customers. Check your migration options here.
G2 Rank: 4.5/5 stars
Amplitude is a PLG software solution, offering advanced analytics and user insights to empower businesses in optimizing their product experiences. This platform caters to businesses seeking to deeply understand user behavior, drive data-informed decisions, and accelerate growth.
Features that set Amplitude apart include:
- Behavioral analytics: Amplitude excels in providing comprehensive behavioral analytics, allowing businesses to track and analyze user interactions within their products. With its powerful data exploration capabilities, businesses can uncover patterns, segment users, and identify key behaviors that drive product engagement and conversion. This insight enables businesses to make informed decisions on product optimizations and personalized user experiences.
- Retention analysis: Amplitude offers robust retention analysis tools to help businesses measure and improve user retention. By tracking user activity over time, businesses can understand how users engage with their product, identify factors that contribute to long-term retention, and develop strategies to increase customer loyalty and reduce churn.
- A/B testing and experimentation: Amplitude provides A/B testing and experimentation capabilities, allowing businesses to test different variations of their product and analyze the impact on user behavior and key metrics. This feature enables data-driven decision-making by evaluating the effectiveness of changes and guiding businesses towards making iterative improvements to their product.
Amplitude is particularly beneficial for product teams and growth-focused businesses. It offers the necessary tools and insights to understand user behavior, optimize product experiences, and drive product-led growth strategies.
What languages does Amplitude support?
Amplitude supports English, French, German, and Japanese.
What currencies does Amplitude accept?
Amplitude supports all major currencies including the US Dollar (USD), British Pound (GBP), Euro (EUR), Indian Rupee (INR), Korean Won (KRW), and more.
What is the entry-level pricing for Amplitude?
Amplitude does not have set plan pricing available. Any interested will need to contact sales or request a demo to receive an estimate of the plan that will work for you. Their Growth plan includes features like core analytics charts, data planning tools, unlimited data sources and destinations, advanced behavioral analytics, onboarding support, and more.
Does Amplitude integrate with ActiveCampaign?
While Amplitude does not integrate with ActiveCampaign, ActiveCampaign offers free migration for qualified customers. Check your migration options here.
G2 Rank: 4.6/5 stars
ChartMogul is a commonly used software solution for product-led growth, providing businesses with powerful subscription analytics and revenue intelligence.
Here are a few unique features that help ChartMogul stand out:
- Subscription analytics: ChartMogul offers comprehensive subscription analytics that enable businesses to gain insights into their subscription metrics, such as Monthly Recurring Revenue (MRR), Churn Rate, and Customer Lifetime Value (CLTV). This feature allows businesses to track key performance indicators, identify trends, and make data-driven decisions to drive growth and retention.
- Revenue recognition: ChartMogul’s revenue recognition capabilities help businesses accurately calculate and report their subscription revenue. By automating the revenue recognition process, businesses can ensure compliance with accounting standards, gain transparency into their financials, and simplify financial reporting.
- Data integrations: ChartMogul integrates with various data sources, such as payment gateways and customer relationship management (CRM) systems, allowing businesses to consolidate and analyze data from multiple platforms. This integration streamlines data collection and provides a holistic view of customer behavior and revenue performance.
ChartMogul caters to subscription-based businesses across different industries, including Software as a Service (SaaS), e-commerce, and media companies. It provides the necessary tools and insights to understand subscription metrics, optimize pricing strategies, and drive product-led growth.
What languages does ChartMogul support?
ChartMogul supports the English language.
What currencies does ChartMogul accept?
ChartMogul accepts 167 currencies including but not limited to the US Dollar (USD), Euro (EUR), Brazilian Real (BRL), Swiss Franc (CHF), Chinese Yuan (CNY), Indian Rupee (INR), and many more.
Find the full list of accepted currencies here.
What is the entry-level pricing for ChartMogul?
ChartMogul pricing will differ from company to company and is based on your recurring revenue. By visiting the ChartMogul pricing page, you can slide the scale button to your ARR and find your specific ChartMogul monthly cost.
Does ChartMogul integrate with ActiveCampaign?
Yes. When you integrate ChartMogul with ActiveCampaign, you’ll be able to add distinguishing tags to customers, analyze billing data, and understand where you need to focus your business efforts.
See additional details on the ActiveCampaign and ChartMogul integration page.
G2 Rank: 4.6/5 stars
Airtable is a popular software solution for product-led growth, offering a versatile and intuitive platform for organizing and collaborating on data.
Features that set Airtable apart from the rest include:
- Customizable databases: Airtable allows businesses to create customizable databases to suit their specific needs. With its intuitive interface, users can organize and store data in a structured and visually appealing manner, making it easy to track and manage information related to products, customers, projects, and more.
- Collaborative workspace: Airtable provides a collaborative workspace where teams can work together in real-time, making it ideal for cross-functional collaboration. Users can share and edit data, assign tasks, and leave comments, fostering seamless collaboration and enhancing productivity across teams.
- Integration capabilities: Airtable offers seamless integration with other popular tools and platforms, such as Slack, Google Drive, and Trello. This feature allows businesses to connect their workflows, streamline data transfer, and leverage the power of other tools within the Airtable ecosystem, enhancing efficiency and eliminating the need for manual data entry.
Airtable caters to a wide range of users, including project managers, marketers, sales teams, and product managers, who require a flexible and collaborative platform for data management and coordination. It provides a user-friendly interface, customizable databases, and robust integration capabilities, empowering businesses to centralize their data, streamline workflows, and drive product-led growth through efficient collaboration and data-driven decision-making.
What languages does Airtable support?
The Airtable interface is currently only available in English.
What currencies does Airtable accept?
Airtable accepts a wide range of currencies including the US Dollar (USD), the Australian Dollar (AUS), the British Pound (GBP), and the Euro (EUR).
What is the entry-level pricing for Airtable?
Airtable starts at $10 per seat/month billed annually. This plan gives you access to features like three sync integrations, 5,000 records per base, custom branded forms, automatic table syncing, three extensions per base, 5GB of attachments per base, the Interface Designer, and more.
Find all pricing plans on the Airtable pricing page.
Does Airtable integrate with ActiveCampaign?
Yes. When you integrate Airtable with ActiveCampaign, you’ll be able to send ActiveCampaign data into Airtable for further analysis, manage tasks and projects, maintain a customer list, and more.
See additional details on the ActiveCampaign and Airtable integration page.
G2 Rank: 4.6/5 stars
Appcues is a great choice for PLG software because of its powerful user onboarding and engagement tools. This platform caters to businesses looking to improve user adoption, drive product usage, and ultimately fuel growth.
Appcues stands out because of the features it offers:
- User onboarding: Appcues provides a user-friendly and intuitive onboarding experience for new users, guiding them through the product’s key features and functionalities. Businesses can create interactive and personalized onboarding flows, ensuring that users quickly understand the value of the product and become engaged from the start.
- In-app messaging: With Appcues, businesses can communicate important information and announcements to users directly within the product. This feature enables targeted in-app messaging, allowing businesses to engage users at the right time with relevant messages, updates, and prompts for desired actions.
- Behavior-based segmentation: Appcues offers behavior-based segmentation capabilities, allowing businesses to segment users based on their actions and behaviors within the product. This feature enables businesses to deliver personalized experiences and targeted messaging to different user segments, increasing engagement and conversion rates.
Appcues is a popular choice among businesses that prioritize user onboarding and engagement as part of their product-led growth strategy. By offering seamless onboarding experiences, in-app messaging, and behavior-based segmentation, Appcues empowers businesses to deliver exceptional user experiences, foster product adoption, and drive sustainable growth through increased user engagement.
What languages does Appcues support?
Appcues supports a long list of languages including English, Spanish, French, German, Portuguese, Russian, Japanese, Polish, Dutch, Hindi, Italian, Korean, Swedish, Korean, Czech, Finnish, Traditional Chinese, Turkish, and more.
What is the entry-level pricing for Appcues?
Appcues’s entry-level pricing starts with their Essentials plan at $249 per month billed annually. With this plan, you’ll have access to three user licenses, NPS surveys, unlimited insights, email support, 10 click-to-track events, and more.
See all Appcues plans on their pricing page.
Does Appcues integrate with ActiveCampaign?
Yes. When you integrate Appcues with ActiveCampaign, you’ll be able to create a campaign when a flow is completed or update a user profile when a contact is tagged.
See additional details on the ActiveCampaign and Appcues integration page.