In our “12 Days of Holidays” program, we requested the Iterable Community to appoint the very best advertising and marketing campaigns of 2020, and our prospects have spoken!
Every marketing campaign submitted deserved a shout-out, however these prime 5 had been particularly superior. Keep studying to see the winners so you will discover your inspiration for the brand new yr!
Drum Roll Please: The Best Marketing Campaigns of 2020
Best Onboarding: HealthyWage
HealthyWage makes use of money prizes to make health extra enjoyable and efficient by permitting customers to make customized bets to win as much as $10,000.
According to Cora Martin, Sr. Marketing Manager at HealthyWage, the primary message on this onboarding marketing campaign educates customers concerning the HealthyWage app, with calls to motion to a newbie’s information and the progress tracker. A secondary part encourages members to get social by visiting the weblog and becoming a member of the model’s Facebook web page.
HealthyWage welcomes new customers with related onboarding info.
We love that content material leads the way in which on this message, offering speedy worth to customers as they navigate their app expertise. The design is clear and easy, and based mostly on consumer engagement with the assorted CTAs, HealthyWage can personalize future messages by their particular pursuits.
Best Confirmation: ConsumerAffairs
ConsumerAffairs presents info for shoppers, equivalent to information, rankings and opinions of merchandise, in addition to consumers guides and knowledge on particular subjects.
When a consumer requests extra info on one of the a whole lot of completely different manufacturers represented on the positioning, ConsumerAffairs sends a affirmation email to tell them of what’s subsequent within the course of and showcase related product classes.
ConsumerAffairs achieves as much as 40% open charges on this affirmation email.
The firm has solely been utilizing Iterable for a number of weeks, but it surely’s already reaching superb outcomes. According to Ryan Glanzer, Email Marketing Manager at ConsumerAffairs, the crew has shortly constructed out a posh Catalog, and whilst they proceed to heat up their IP, they’re seeing open charges at almost 40% each day on this model referral affirmation marketing campaign. Congrats Ryan and crew!
Best Promotion: Pressed Juicery
Pressed Juicery has set the usual for cold-pressed juice by offering tens of millions of prospects with wholesome juice from California’s Central Valley.
This promotion was the favourite of Sonam Patel, West Coast Field Marketing Manager at Pressed Juicery, as a result of it was a particular characteristic of the model’s wellness pictures.
Pressed Juicery places wellness pictures on show on this promotion.
We love the minimalist S-curve design that places these merchandise entrance and heart, with refined particulars like an ombre shade scheme with pictures starting from mild to darkish. And every shot has a separate “Order Now” hyperlink, permitting for personalization based mostly on the shopper’s most popular press.
Best Personalization: The Dyrt
With air journey taking a nosedive this yr, it’s no shock that extra of us packed up their RVs and hit the highway as an alternative. The Dyrt, the main tenting app and group for outside lovers, delivered in an enormous method with customized campaigns.
We simply needed to characteristic this weekly digest marketing campaign in our RGE School session on metadata with Really Good Emails, as a result of of all of the extremely customized particulars in each single part.
The Dyrt takes personalization to the max with this metadata-powered message.
Let’s simply checklist off the goodness right here, we could?
- Greeting by first title
- Countdown to this month’s contest
- Individual contest names, areas and prize descriptions
- Leaderboard standings and factors
- User-specific camper stage with stats on opinions, pictures, movies, edits and different contributions
With the correct know-how, this superior stage of individualization turns into simpler to perform, and The Dyrt makes use of the ability of Iterable Catalog to create customized messages and proposals. This marketing campaign could also be selling tenting contests, however The Dyrt’s world-class personalization right here is the true prize.
Best Overall: Drizly
Okay, technically we’re that includes not one, however TWO, advertising and marketing campaigns from Drizly, as a result of very like most of the email advertising and marketing group, we couldn’t get sufficient of their wit and creativity in 2020.
According to Kylie McCarthy, former Director of CRM at Drizly and one of Iterable’s Marketing Masters, the primary marketing campaign is one the crew launched after they by accident despatched out a “personalized” email again in May, with none of the precise personalization—only a entire lot of “Lorem Ipsum.” But errors occur, and Drizly took the chance to point out that their model has a persona and a way of humor with this apology email.
Drizly wins over subscribers with this “oops” email.
From the eye-catching “lol, wtf was that” topic line, to blaming the canine, to providing the “LOREMIPSUM” promo code, that is precisely how a model says sorry proper. The response to this apology email was overwhelmingly constructive, even creating some social media buzz and ensuing on this Medium article by Jon Torrey. If you ever expertise a advertising and marketing blunder, look no additional than Drizly as an important instance of easy methods to deal with it.
And in case you thought Drizly was executed delighting the email advertising and marketing group this yr, behold the very best CTA we’ve seen in a very long time: “Whoop Jared Is.”
Hats off to you, Jared, and the remaining of the Drizly advertising and marketing crew!
With the topic line, “I’ve been here a year, so here’s $3” this email was unattainable to disregard from the get-go and simply stored getting higher with every phrase, from the pandemic humor to “The Notebook” reference. We shared this superb message with Women of Email, and it acquired over 200 likes and feedback like, “This is the best email I’ve ever gotten and I had to show 3-4 people.”
Buh-Bye 2020
Even in case you’re simply counting down the times for 2020 to finish, these advertising and marketing campaigns proved that silver linings do exist, and there was nonetheless a lot to rejoice this yr. We’re proud of all of the entrepreneurs on the market who pivoted their methods, constructed new issues, related with empathy and made prospects chuckle alongside the way in which.
Cheers to you all—we at Iterable wish to thank our prospects for his or her help this yr and need everybody glad holidays. We’ll see you in 2021!