Looking for the perfect email advertising and marketing service?
In all honesty, no single instrument is finest for everybody. But in this text, we’ll assist you to discover the email advertising and marketing service that’s going to be the perfect for what you are promoting.
We’ve fastidiously curated and reviewed the highest email advertising and marketing software program accessible that can assist you make an knowledgeable determination. You’ll additionally discover each instrument’s key options and pricing, conveniently gathered in one place.
But first, what’s an email advertising and marketing service?
An email advertising and marketing service is a bit of software program or expertise that helps you create, handle, and enhance email advertising and marketing campaigns.
An excellent email advertising and marketing service makes it straightforward so that you can construct your email record, ship out newsletters, product launches, and deserted cart emails by supplying you with the instruments to do it.
For instance, the drag-and-drop editor in most email advertising and marketing providers makes it straightforward to create polished emails with out coding expertise. And different options, like segmentation and tags, let you ship out extremely focused and personalised campaigns.
Think of it as an assistant that’s working for you behind the scenes. So whilst you’re busy engaged on tasks, your email advertising and marketing service will nurture potential prospects in the background and construct up your model recognition.
Let’s now take a look at the highest email advertising and marketing software program suppliers.
12 finest email advertising and marketing providers reviewed
1. GetResponse (yep, that’s us)
- Drive extra gross sales with automated email campaigns for all key situations, together with welcome, post-purchase, product suggestions, and deserted carts
- Generate email signups and promote offers utilizing kinds and popups with loads of predesigned templates and concentrating on choices.
- Build a stronger model identification with well-designed transactional emails and a visible drag-and-drop editor
- Use the AI topic line generator to shortly create excessive changing email topic traces
- Target your viewers utilizing particular person attributes, email engagement, and post-purchase habits
- Create an internet site or touchdown web page from scratch, utilizing one of many 100+ web site templates or let the AI wizard create one for you
- Build stronger relationships together with your viewers in real-time utilizing stay chats and webinars
- Bring your viewers again to your web site utilizing internet push notifications
- Promote your web site on Facebook or Google with the Paid advertisements characteristic
- Use the platform in 20+ languages and get entry to 24/7 award-winning assist
GetResponse’s free without end plan means that you can construct your viewers and ship out emails totally free till you attain 500 contacts.
Paid plans begin at $16/month for as much as 1,000 subscribers. However, the instrument’s Marketing Automation plan, which begins at $54/month, has options like webinars, gross sales funnels, contact scoring, and automatic workflow builders that make it even simpler for small companies to construct profitable email campaigns.
It affords two fundamental forms of reductions – 18% for annual and 30% for biannual plans. There’s additionally a 50% low cost for nonprofit organizations.
Free without end account accessible, which incorporates entry to important advertising and marketing instruments and popups, web site builder, and touchdown web page creator. It additionally comes with limited-time entry to the platform’s premium options like advertising and marketing automation, paid advertisements, or conversion funnels.
Okay, so we’ll attempt to not be biased right here (and also you’ll quickly see that we’re not).
But we expect that GetResponse is without doubt one of the finest email advertising and marketing providers on the market — based mostly on its versatility and ease of use.
It’s broadly utilized by firms of all sizes, together with ecommerce retailers promoting bodily merchandise in addition to B2B companies providing providers.
Our email template library is filled with templates that small companies and freelancers can use to construct skilled, polished email campaigns proper out of the field.
All you need to do is use the drag-and-drop instrument to customise the templates by including your branding, photographs, and textual content. And you possibly can take a look at and preview them, too, earlier than sending them to your recipients.
But essentially the most highly effective a part of GetResponse’s platform is its performance. It simplifies the extra complicated facets of email advertising and marketing.
For instance, you should use GetResponse’s workflow builder to visualise email campaigns whenever you create them and determine when sure emails are despatched. So in the event you solely need a particular supply to be despatched to a reader in the event that they click on a hyperlink, you are able to do that:
Not solely can GetResponse routinely phase contacts in your email record, however it could actually additionally give them a rating based mostly on the extent of their engagement.
If a lead is constantly opening emails or clicking hyperlinks, GetResponse will give them a better “score” so you possibly can simply see who your most engaged leads are.
So if you wish to ship out a suggestion to individuals who steadily have interaction together with your emails or are loyal prospects, you possibly can construct a marketing campaign that’s focused at subscribers or leads with excessive scores.
GetResponse’s automation instruments additionally let you ship out emails, internet pushes, and SMS to segmented teams in your lists like new subscribers and cart abandoners.
It additionally offers you entry to different instruments like a web site builder, touchdown web page builder, conversion funnels builder, Facebook and Google Ads, stay chats, SMS, a webinar answer and an AI topic traces generator. Having these instruments beneath one roof makes working profitable email advertising and marketing campaigns simpler with out switching between platforms.
Pro tip: Read concerning the GetResponse Shopify integration on our weblog.
- Build emails utilizing one of many a number of ready-made templates or a drag-and-drop email creator
- Easily automate scheduled email campaigns
- Track open and click on charges for particular person campaigns
- Check the success of every marketing campaign with real-time reporting
- Connect your emails together with your Instagram account
Mailchimp’s free plan means that you can ship out emails totally free till your contact record reaches 500. However, the free plan has restricted options. If you need to unlock them, Mailchimp’s Essentials plan begins at $13/month and goes up incrementally based mostly on the variety of subscribers you will have.
Yes – without end free plan.
Mailchimp’s easy drag-and-drop editor comes with a number of templates which are designed for responsiveness throughout all units.
Small companies can use the templates and add logos, textual content blocks, and pictures, then select in the event that they need to ship out emails utilizing common or automated campaigns (on the paid plan).
Mailchimp’s common campaigns use HTML email that additionally has a plain-text various, whereas automated campaigns let you set off when an email is distributed, like if somebody indicators as much as a webinar or subscribes to your publication:
There’s a Mailchimp cellular app, too. It routinely syncs updates together with your Mailchimp account so you possibly can verify on campaigns in actual time.
More associated content material: Mailchimp Alternatives – In-Depth Comparison
1. Mailchimp Alternatives – In-Depth Comparison
2. What is Email Marketing? Strategies and Tips
3. Best Email Campaign Examples
- Embed customized kinds that feed subscribers into your email record
- Trigger email campaigns to ship routinely
- Combine email advertising and marketing campaigns with SMS, push notifications, and Facebook Messenger
- Automation situations constructed particularly for on-line shops
Omnisend has 4 plans, together with a without end free plan. Like Mailchimp’s free plan, Omnisend’s is proscribed by the variety of options you possibly can entry.
The paid choices begin at $16/month for the Standard plan which incorporates 15,000 emails and automation. And the Pro plan (beginning at $59/month) consists of superior reporting and push notifications.
Yes – without end free plan.
Omnisend is a mixture of promoting automation instruments.
The instrument is tailor made for ecommerce platforms, as plenty of its pre-built automations are round cart abandonment, welcome collection, and transactional emails.
Using its superior options like segmentation, you possibly can even ship out automated emails based mostly on buying habits. You can phase prospects based mostly on previous purchases like common order worth or buy frequency and goal customers with campaigns accordingly.
For instance, you possibly can ship an email marketing campaign to push gross sales to individuals who have just lately bought a black t-shirt costume that value at the least $50:
For small ecommerce shops who depend on forming relationships with their prospects, Omnisend’s segmentation choices mixed with automation workflows can get your email advertising and marketing efforts began shortly.
- Schedule automated email campaigns to be despatched on triggering occasions somewhat than a time or date.
- Send email blasts to customers based mostly on superior segmentation filters like gender, age, or previous buying habits.
- Design email campaigns utilizing drag and drop (no HTML expertise wanted!)
iContact’s Advanced Plan begins at $14 /month for 750 subscribers, which incorporates the instrument’s drag-and-drop editor, inventory photographs, and welcome collection automation.
Yes – without end free plan.
iContact’s suite of email advertising and marketing instruments combines templates, RSS feeds, surveys, autoresponders to make it an all-round choice for small companies and freelancers.
Like different instruments on our record, iContact’s drag-and-drop editor enables you to create polished email campaigns without having HTML information. You can then use their easy-to-use A/B cut up checks on a number of of your email contacts to see which message resonates finest:
Also, The instrument’s kind creator enables you to embed kinds straight into your web site, touchdown pages, and emails, making it simpler to construct your email record and handle them all through their life cycle.
iContact makes use of options like SpamcheckTM to spice up deliverability charges and ensure each email you ship lands in your contact’s inbox, not their spam folder. This makes it simpler to trace how profitable your campaigns are and makes positive each email you ship has an opportunity of being learn.
- Sell merchandise utilizing built-in commerce options
- Link email sign-up kinds to customized touchdown pages
- Create customized drip email advertising and marketing campaigns from scratch
- Add set off and automation guidelines to particular person campaigns
ConvertKit affords a without end free, restricted plan that features limitless touchdown pages and 300 subscribers. Paying for the Creator plan (beginning at $15/month) unlocks automated funnels, integrations, and assist.
Yes – without end free plan.
ConvertKit is an email advertising and marketing service particularly designed for creatives like bloggers, designers, startups, or anybody with a small enterprise trying to develop their record.
First off, ConvertKit performs tremendous good with a lot of the main third-party apps on the net, together with WordPress, Zapier, Squarespace, Instapage, Shopify, and WooCommerce, so it’s fast and simple to start out utilizing the instrument it doesn’t matter what platform you’re utilizing.
They have three key areas that assist with email advertising and marketing:
- Email join kinds
- Email automation
- Email designer
Each of those options makes it straightforward so that you can create easy, responsive parts to your web site to spice up subscribers and nurture relationships.
Unlike another email advertising and marketing instruments, ConvertKit additionally means that you can edit sequences after they’re up and working.
For instance, you should use ConvertKit’s automated workflows to tweak content material, construct customized paths, and join subscriber occasions with out having to construct new workflows. Just click on on the occasion you need to edit and hit save:
Read extra: GetResponse vs. ConvertKit: thorough evaluation
- Free template library with a whole bunch of designs to select from
- AI-powered email template designer to create branded emails routinely
- Combines touchdown pages and signup kinds that can assist you enhance subscribers
AWeber’s pricing is determined by what number of subscribers you will have and the size of your contract. The least expensive plan is $19.99/month for as much as 500 subscribers, after which the worth goes up incrementally with their premium plans when your contact record will increase.
You will get a reduction of 14% with a quarterly plan or 15% with an annual plan.
Free account accessible for as much as 500 contacts.
AWeber takes its email advertising and marketing service again to the fundamentals.
Its drag-and-drop designer means that you can create customized emails simply due to its mega library of free templates. If you’re in a rush or need assistance together with your design, their AI-powered assistant even builds branded email templates for you in seconds.
All you need to do is enter your web site URL, and the designer will create a customized template for you that you would be able to edit:
On prime of this tech, AWeber can be one of many few email advertising and marketing providers that supply all its options it doesn’t matter what plan you decide.
And in case you have any points or questions, additionally they have 24/7 buyer assist readily available to assist.
You may need to learn: GetResponse vs AWeber comparability & Best AWeber Alternatives in 2023
- Custom HTML and wealthy textual content editor for extra complicated tasks
- Built-in picture editor to tweak photographs
- An enormous template library to ship out focused emails to customers simply
Like plenty of different instruments on our record, MailerLite has a without end free plan, which lets you ship 12,000 emails a month for as much as 1000 subscribers.
However, the without end free plan has restricted options, so in the event you want extra, their paid plans begin at $17/month for 1,001-2,500 subscribers and limitless emails.
Yes – without end free plan.
MailerLite is aimed toward SMBs and solopreneurs who need to ship out skilled advertising and marketing campaigns with ease.
The instrument’s rising record of integrations consists of Magento, Shopify, and WordPress, making it geared in direction of ecommerce distributors.
For instance, you should use MailerLite’s drag-and-drop editor to construct automated email campaigns to focus on deserted carts, subscribers, and even get suggestions on merchandise with inbuilt surveys.
MailerLite has additionally created a complete academic program for its prospects, too.
Every month, they launch webinars, tutorials, and advertising and marketing guides to assist their prospects create extra profitable email advertising and marketing campaigns.
You may need to learn: GetResponse vs MailerLite
- Import your present email record simply utilizing .csv and textual content file uploads
- Send out email campaigns to limitless contacts
- Create customized transactional emails to ship routinely after buyer purchases
Sendinblue is the one instrument on our record that fees you for the variety of emails you ship, not your subscriber record. The free account enables you to ship as much as 9,000 emails per 30 days (300 emails per day) earlier than you need to pay.
As what you are promoting scales, you possibly can then improve to a plan that matches your wants. The Business plan consists of no day by day ship restrict and AB testing beginning at $52.5/month.
Yes – without end free plan.
Sendinblue ticks plenty of bins for an email advertising and marketing service, like having a kind creator, segmenting, and automation.
Along with having an inbuilt CRM and touchdown web page builder, it additionally has a selected instrument to construct transactional emails.
If you promote merchandise on-line, this instrument is a should.
You can set the perform as much as hyperlink to your web site utilizing API, SMTP Relay, or a plugin. Then as soon as a buyer locations an order, Sendinblue will routinely email them with particulars like their order affirmation quantity, buy date, and supply tackle:
The instrument additionally has pre-built workflows you should use to ship out email campaigns simply. Or, if you wish to customise them to fulfill your particular advertising and marketing targets — you are able to do that too.
Read extra: Sendinblue vs GetResponse comparability
- LivelyCampaign Integrates with over 200 apps and providers
- Track the place your contacts stay or journey for higher concentrating on
- Build email campaigns shortly and simply with its drag-and-drop designer
- Prebuilt automation situations
LivelyCampaign’s Lite Plan begins at $39/month ($29 if paid yearly). This will get you limitless email sends, advertising and marketing automation, and signup kinds.
If you want extra contacts or options, the Plus plan is $70/month ($49/month if paid yearly) or there’s a Professional choice that begins at $149/month in the event you pay for a yr upfront.
14-day free trial.
LivelyCampaign’s email advertising and marketing instrument is targeted on buyer relationships due to its inbuilt CRM.
Firstly, options like lead scoring and superior segmentation let you create focused content material to ship to subscribers on a smaller scale. If you’re a freelancer or small enterprise proprietor, this may let you goal contacts and ship personalised affords and data simply.
LivelyCampaign additionally has highly effective automation options.
You can use their automation to replace contact knowledge and gross sales leads routinely. On prime of this, you should use the instrument to construct complicated workflows that mix triggers, actions, and logic to ship out focused emails.
It’s extra sophisticated than the opposite instruments on our record. But in the event you’re in search of an email advertising and marketing service that may goal smaller teams of contacts successfully, LivelyCampaign has the options to make it occur.
You may need to learn: GetResponse vs LivelyCampaign or LivelyCampaign vs Mailchimp
- Track email analytics routinely in real-time
- Segment lists based mostly on signup knowledge
- Customize emails with the code view instrument if you already know your method round HTML or CSS
The Pro plan, together with limitless emails, automation workflows, kinds and touchdown pages begins at $9/month
30 day free trial
Moosend is geared in direction of businesses and ecommerce distributors which are in search of a low-priced instrument that also packs a punch.
It has all of the advertising and marketing automations most different instruments have, like a number of email campaigns, newsletters, and mailing lists. It additionally has a spread of customizable templates you should use to create fast and simple responsive email campaigns.
What makes this instrument good for smaller companies and freelancers is you possibly can add customizable opt-in kinds to your advertising and marketing platforms, like your weblog or Facebook web page:
That method, you possibly can construct your subscriber record simply utilizing an omnichannel method, whereas nonetheless gaining access to different instruments like automated workflows and real-time marketing campaign analytics!
11. Campaign Monitor
- Contact record segmentation that helps you get extra granular together with your campaigns
- Visual reporting that permits you to see which hyperlinks in your campaigns had essentially the most clicks
- Link evaluation instrument that ensures your emails are able to be despatched
Campaign Monitor affords three plans: Basic, Unlimited, and Premier.
As with most email advertising and marketing suppliers, the pricing varies based mostly in your record dimension and entry to some key options.
The fundamental plan begins at $9 per 500 contacts, however if you wish to use advertising and marketing automation for extra than simply welcoming new subscribers, you’ll be a minimal of $29 per 500 contacts.
Also, Campaign Monitor has a pay per marketing campaign choice for individuals who are solely sending emails sometimes and don’t need to add one other fastened value.
Yes – without end free, however restricted to five contacts solely. Aimed to allow you to take a look at the account.
Campaign Monitor affords a dependable email and automation answer.
The drag and drop email builder, together with the 20+ email templates, will assist you to get your campaigns prepared in no time.
Its visible reporting and superior segmentation will assist you to run extra data-driven applications that guarantee excessive ROI.
While its pricing places it at a barely greater finish, the pay per marketing campaign choice could also be a helpful choice that’ll assist you to restrict your month-to-month prices.
Read extra: GetResponse vs. Campaign Monitor Comparison
- Email editor that permits you to construct mobile-first emails
- Behavior-based automation constructed for ecommerce companies
- You can ship SMS campaigns in your workflows
- Dynamic content material and personalization
Drip solely affords one main kind of plan based mostly in your email record’s dimension.
The pricing begins at $39 and allows you to add as much as 2500 contacts into your account and provides you entry to email assist. Once you cross $99 per 30 days, it’s also possible to contact their group through chat.
If you additionally need to ship SMS or MMS to your contacts, you’ll must pay further. For 1,000 SMS, that’s $15 per 30 days, and for MMS, it’s $30.
14 free trial interval accessible.
Drip focuses purely on two channels – email and SMS.
Its key options purpose to assist ecommerce companies develop and higher perceive what advertising and marketing communications carry them the perfect outcomes.
While it lacks some options sometimes accessible with different suppliers, like touchdown pages and Facebook advertisements, it affords helpful integrations that assist you to overcome that.
Email Marketing Services Feature Comparison
To make your job of choosing the perfect email advertising and marketing service simpler, we’ve chosen X key options & highlighted which platforms supply them inside their instrument.
|Feature||1. GetResponse||2. Mailchimp||3. Omnisend||4. iContact||5. ConvertKit||6. AWeber||7. MailerLite||8. Sendinblue||9. LivelyCampaign||10. Moosend||11. Campaign Monitor||12. Drip|
|Spam Check & Inbox Preview||Yes||No||No||No||No||No||No||No||Yes||Yes||No||No|
|Built-in Image Editor||Yes||Yes||No||No||Yes||No||No||No||No||Yes||No||No|
|Marketing Automation||Yes||Yes||Yes||Yes||Yes||Yes (Limited)||Yes||Yes||Yes||Yes||Yes||Yes|
|Signup Forms||Yes||Yes||Yes||No||Yes||Yes (Limited)||Yes||Yes||Yes||Yes||Yes||Yes|
|A/B Testing & Analytics for Landing Pages||Yes||No||No||No||Yes (Limited)||No||Yes||No||No||Yes||No||No|
|Social Ads Creator||Yes||No||No||No||No||No||No||Yes||No||No||No||No|
|24/7 Support Access||Yes||Yes||Yes||No||No||Yes||Yes||No||Yes||No||No||Yes (Limited)|
|Phone Support||No||No||No||Yes||No||Yes||No||Yes||Yes||No||Yes (Limited)||No|
Author’s notice: This comparability is correct on February nineteenth, 2023. We do our greatest to maintain it as correct as attainable, and we verify it regularly, nevertheless, if you wish to acquaint your self with the supply of our rivals, you need to verify it at their official web site or contact their representatives.
Now that we’ve explored the perfect email advertising and marketing providers, let’s focus on the forms of companies that profit from them.
What forms of companies can profit from utilizing email advertising and marketing providers?
A 2018 Inbox Report by Fluent discovered that 80% of Americans verify their email at the least as soon as per day. This means each kind of enterprise ought to be utilizing email advertising and marketing as a approach to enhance income.
If we slim that down, email advertising and marketing can assist companies in three key areas:
- Building robust brand-customer relationships
- Increasing buyer or subscriber loyalty utilizing nurturing emails
- Boosting conversions by gross sales and advertising and marketing affords
And due to extra inexpensive providers, email advertising and marketing is now not only for large companies. In truth, email advertising and marketing is without doubt one of the finest choices for smaller companies, consultants, and freelancers who want to extend their income on a decent price range.
You can additional break the advantages down into three key areas:
Key profit #1: You can use email to construct and strengthen relationships together with your prospects and potential prospects
If you personal a small enterprise or are a freelancer, increasing your buyer base is hard.
But email advertising and marketing can provide you a fast approach to develop your viewers and your paying buyer base.
You can ship out product updates or blogs to your record and strengthen your relationship with subscribers. All you need to do is reap the benefits of options inside an email advertising and marketing service like templates and segmentation to ship out polished, skilled campaigns.
If you’re a guide or freelancer, you possibly can supply discounted packages at Christmas time to present prospects as a substitute of sending it manually to every consumer. Using the segmentation and personalization options in your email advertising and marketing service, you possibly can even customise your supply based mostly on the consumer’s earlier buy.
Will it enhance your gross sales or income instantly? No. But email advertising and marketing works finest whenever you do it constantly and steadily.
Key profit #2: You can use email advertising and marketing as a two-way road to study extra about your prospects
How a lot do you actually find out about your prospects?
For small companies and solopreneurs, getting an perception into your buyer’s wants, shopping for habits, and suggestions is without doubt one of the most helpful facets of email advertising and marketing.
You can use email campaigns to ship out surveys asking for suggestions on:
- What they hope to get out of being in your record
- Topics they’d such as you to handle in your content material
- Your earlier work
- Product releases so you possibly can enhance your future affords
You may use these campaigns to find what hyperlinks your prospects are clicking and what merchandise and affords they’re in essentially the most.
Remember, you may suppose your services or products is nice.
But how do your prospects really feel?
Once you will have the solutions, you should use all the information you get to supply higher content material and options to your prospects that truly curiosity them.
What’s the ROI you possibly can anticipate from an email advertising and marketing service?
Marketing might be an costly endeavor, particularly for small companies or startups.
It’s one more reason email advertising and marketing has retained the highest spot as the preferred advertising and marketing channel.
A study by DMA discovered that the common email ROI is $42 for each $1 spent.
Now, there are a few explanations for this.
First, over 80% of consumers verify their emails day by day – greater than half of whom, achieve this 1 to three instances day-after-day. That’s greater than another advertising and marketing channel like Facebook or Google can say.
Second, and as we’ve shared earlier, email offers you a extra personalised method so that you can discuss to your shoppers. It’s an area the place you possibly can join with them on a first-name foundation and discuss to them about their issues 1-on-1.
Finally, email converts higher than different channels.
In the GetResponse yearly Email Marketing Benchmarks report, we see that email generates common click-through charges of above 3.4%.
And in the event you take a look at triggered emails particularly, the engagement is 3x time greater.
If you’re nonetheless not satisfied, take a look at one other case examine:
LandCafe realized the facility of email advertising and marketing when the corporate used it to spice up its on-line artisanal espresso bean gross sales.
Instead of sending its prospects a gross sales email, LandCafe created a marketing campaign to teach prospects about their merchandise.
The firm used GetResponse to launch the marketing campaign which comprised six emails that defined:
- Where the espresso comes from
- Why their espresso is healthier than different manufacturers ‘
- The traits of various espresso relying on its origin
- The variations between single-origin and blended espresso
- A masterclass on espresso grinding
- How to learn the labels of the product in element
When LandCafe lastly despatched out the marketing campaign, right here’s what landed in their prospects’ inboxes:
The firm’s founder, Łukasz Janik, mentioned that the marketing campaign was constructed particularly for his or her fundamental audience: individuals who know the distinction between the standard of mass-produced and artisanal espresso.
“Our customers make conscious choices, which gave us the idea for an educational campaign that could make our subscribers more aware and ready to buy,” he mentioned.
Sales rose 41.30% in the course of the marketing campaign, and 13.30% after prospects had been despatched a reduction coupon to encourage an preliminary buy.
Now, what’s the perfect email advertising and marketing software program for you?
Choosing the precise email advertising and marketing service comes right down to what you want.
Ultimately, your selection will come down to 2 elements: how large your contact record is, and what your general email advertising and marketing technique is.
While some instruments are cheaper than others, they’ll additionally lack some superior options like segmentation and automation.
Whatever your wants are, one factor is definite: choosing the right email advertising and marketing software program is crucial to reaching a constructive ROI out of your email advertising and marketing technique.
Take your time, do your analysis — and make investments properly!
And in the event you’re able to take step one, why not join a free account with GetResponse?