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Home » Blog » Best Email Autoresponders 2023 [Pros and Cons]

Best Email Autoresponders 2023 [Pros and Cons]

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Email autoresponders save entrepreneurs time and effort by automating tedious but important components of email advertising. And a great autoresponder will enable you fine-tune your marketing campaign to make sure the appropriate message reaches the appropriate prospect on the excellent time. 

But there’s one drawback; there are means too many email autoresponders on the market. So how are you purported to determine the most effective autoresponder service for your online business?

Table Of Contents

Why Compare Email Automation Services

Email autoresponders include totally different options, value factors, and levels of viability.

Some instruments provide the naked minimal email automation options on the lowest attainable value. However, they usually lack the performance you need.

And others will present options you didn’t even know you wanted–or wished for that matter–however count on to pay a significant premium.

By evaluating totally different autoresponders, you’ll be able to determine the choice that gives you the options you want for the most effective worth. However, it is advisable to determine precisely what it’s you need.

If, as an example, your online business remains to be in its early phases, paying for an email autoresponder with too many superior capabilities might not be sensible. You most likely gained’t make the most of these capabilities anyway.

Your finest guess is a versatile email autoresponder. One that may deal with your present restricted wants whereas leaving room for progress with paid plans which are inexpensive given your wants.

An established enterprise mustn’t reduce corners when deciding on an autoresponder. Remember, the cash is within the checklist, so that you desire a software that may yield most outcomes. You want superior automation options, and these solely include the most effective autoresponder service.

Video Review of the #1 Email Autoresponder on the Market

Without query, the most effective email autoresponder you’ll be able to spend money on as we speak is GetResponse. Sure, it could appear a bit biased–in spite of everything, it’s our personal product–however we will again up the claims with excessive efficiency and high quality.

And we’re not the one ones who make this declare both.

Check out this video from Phil over at Legit Marketing Reviews!

GetResponse merely is the most effective email autoresponder software program. The email advertising software program has highly effective options for automating your marketing campaign. Plus, it has further advertising and automation capabilities like conversion funnels, easy-to-use web site builders, reside chat capabilities, a webinar platform, and extra.

And with our free endlessly account additionally, you will get an opportunity to check most of those options earlier than investing your cash within the platform.

But there are another nice choices out there. Let’s check out the remainder of the taking part in area making up the most effective email autoresponders and get into some particular person evaluations.

Table Comparison of the Best Autoresponder Platforms

  • Pro email templates
  • Easy to make use of design instruments
  • AI-powered touchdown pages builder
  • Unlimited webinars with as much as 1,000 individuals
  • Email automation templates
  • Website and consumer monitoring
  • Drag & drop touchdown pages and automation editor
  • Advanced personalization options
  • Free email autoresponder plan
  • Diverse email template library
  • SMS advertising instruments
  • Custom signup types builder
  • CRM options
  • Forever free plan
Constant Contact
  • Drag & drop email editor
  • Smart eCommerce instruments
  • Social advertising options
  • 1-month free trial
  • Bulk email advertising service
  • Bulk SMS advertising service
  • Supports net push notification
  • Landing web page software
  • Chatbot builder
  • Advanced advertising and CRM options
  • Collaboration instruments
  • Predictive leads scoring
  • Landing pages editor

The email autoresponder you select will play an enormous function within the success of your campaigns. As I discussed earlier, totally different autoresponders have totally different options, so investing in an autoresponder (and easy-to-use advertising automation system) that has all of the options you want (plus the juicy extras you need) can simply assist your advertising and gross sales groups down the highway.

1. GetResponse – Best Overall Autoresponder

GetResponse Homepage
Pros Cons
Free endlessly plan with a 30-day entry to tons of premium options Free-forever plan doesn’t embrace autoresponders
Integration with different platforms like Shopify, Optinmonster, Clickbank, Magento, Facebook Pixel, and many others.
User-friendly interface
Excellent buyer help through email, reside chat, and even telephone

Think of any characteristic you need in your perfect email autoresponder, and GetResponse has it. From checklist administration and lead nurturing templates to email analytics…

And that’s simply scratching the floor.

Our advertising automation software comes with dozens of email templates. That means you don’t should be a advertising specialist to create the right emails. Just choose a template from the choices and customise it to your liking.

If you wish to construct your personal templates from scratch, then the method is even simpler. The drag-and-drop email creator lets you stretch your creativity and construct an intensive email templates library in only a few clicks.

GetResponse additionally helps you overcome widespread points. For instance, the shortage of email segmentation and personalization has been linked to poor open and click-through charges. Sending emails on the fallacious time is one other contributing issue.

The GetResponse email autoresponder software program solves these issues by means of the timing software and a customized segmentation functionality. Moreover, it enables you to use various kinds of content material for higher personalization.

GetResponse additionally stands out on account of its versatility. The all-in-one platform supplies a wide range of capabilities to streamline your complete advertising marketing campaign.

You will, as an example, get entry to the tremendous intuitive web site builder. The AI-powered creator lets you develop customized net pages that serve your distinctive enterprise wants.
We even have pre-designed web site templates to select from.

Customizing these templates is tremendous straightforward, because of the drag-and-drop editor. That means you’ll be able to create the right touchdown pages for your online business inside minutes. No coding information is important.

The GetResponse options checklist is spectacular when evaluating it to among the different email advertising platforms. Here are among the different capabilities it has to supply:

  • Automated weblog digests
  • Transactional emails
  • Advanced email analytics
  • Prebuilt conversion funnels
  • Live net chat
  • Unlimited touchdown pages
  • Unlimited emails
  • Web push notifications
  • Paid advertisements creator

GetResponse affords a free endlessly plan that permits you to use its email advertising options, retailer as much as 500 contacts. 

It additionally comes with an internet site builder, touchdown web page creator, signup types – and limited-time entry to premium options, equivalent to Marketing Automation, Webinars, and Paid advertisements.

As for the paid plans, there are 4 choices to select from. These begin from as little as $14 per 30 days for the fundamental plan. You also can get customized pricing to your distinctive wants and reductions for longer-term contracts (18% for annual, 30% for biannual plans) and nonprofit organizations (30-50%).

GetResponse pricing

Free Basic Pro Advanced
Price of 1,000 subscribers/month (month-to-month) Free endlessly $17 $58 $113.5
Price of 1,000 subscribers/month (yearly) Free endlessly $14 $47.5 $96
Features 2,500 newsletters/mo
1 touchdown web page
Website Builder
Connect your area
Signup types and popups
AI topic line generator
Unlimited newsletters
Unlimited touchdown pages
Website Builder
Basic segmentation
Marketing automation
Event-based automation
Advanced segmentation
Contact scoring
Sales funnels
Quick transactional emails
Ecommerce segmentation
Abandoned cart restoration
Promo codes
Product suggestions
Web push notifications

2. Moosend

Moosend Homepage
Pros Cons
Free endlessly plan with limitless emails The free plan is capped at 1,000 subscribers
Integrates with 100+ instruments, together with Zappier, Elementor, Woocommerce, ThriveCart, and many others. The free plan doesn’t include precedence buyer help
Flexible pricing system Lacks among the finest email autoresponder capabilities out there with among the different platforms.

Moosend is one other email autoresponder that’s widespread for its inexpensive charges. But pricing apart, this software additionally performs very well the place it issues most – nurturing leads and getting your emails to transform through all kinds of options.

For occasion, it enables you to phase your viewers based mostly on totally different knowledge factors. In doing so, they enable you ship related emails to each subscriber leading to higher open charges and general engagements.

Moosend additionally has a drag-and-drop email editor. So you’ll be able to create and customise templates with out having to put in writing any code.

Moreover, it helps A/B testing, which can enable you enhance the efficiency of your emails by means of testing. You might, as an example, take a look at totally different topic strains to see which of them have the next open charge. You may even go so far as testing the content material of your email, e.g., movies, photos, and many others.

Moosend has a number of touchdown web page templates to select from as properly. They are unfold throughout totally different industries, so it’s pretty straightforward to seek out the right match for your online business. You also can customise the premade automation templates with the easy-to-use editor.

Below are among the different options current in Moosend:

  • Extensive knowledge analytics
  • Website and consumer monitoring
  • Advanced reporting
  • Unlimited emails for all plans
  • Advanced personalization capabilities
  • Separate cell editor
  • Lead technology instruments

Moosend additionally has a versatile pricing system. You can modify the costs based mostly on the variety of subscribers you could have. That means you don’t must pay huge bucks for providers you barely want.

Moosend pricing

Free Basic Pro Advanced
Price of 1,000 subscribers/month (month-to-month) Free trial for 30 days $16 Custom pricing
Price of 1,000 subscribers/month (yearly) Free trial for 30 days $13 Custom pricing
Features No Credit Card Required
Unlimited Emails
Automation Workflows
1x Landing Page / 1x Form
Unlimited Emails
Automation Workflows
Landing Pages / Forms
SMTP Server
All Pro options
Account Manager
Priority Support
Dedicated IP

3. Sendinblue

Sendinblue Homepage
Pros Cons
A good endlessly free plan You can’t take away Sendinblue branding on the Lite and Free plan
The email advertising platform additionally helps SMS messaging The free plan limits you to 300 emails per day
24/7 buyer help Setting up and utilizing Sendinblue has a little bit of a studying curve
Lots of templates to select from

Sendinblue is a flexible platform that helps you execute and handle numerous advertising campaigns from one place. It helps email advertising, SMS advertising, and chat. You’ll even get CRM capabilities that can assist you construct stronger relationships together with your present and potential clients.

For email advertising, you’ll have dozens of templates to work with. You can customise these templates as a lot as you need. You’re additionally free to construct your personal email templates from scratch with the highly effective drag-and-drop editor.

Sendinblue additionally makes email checklist segmentation easy. With limitless contacts and lists, you’ll be able to place your viewers into smaller teams for a extra focused advertising marketing campaign.

As for SMS advertising, Sendiblue will allow you to personalize and ship bulk SMS messages to whichever checklist you need. Plus, you don’t must ship the messages your self. You can schedule them and redirect your efforts to different extra vital and fascinating duties like curating your subsequent SMS message.

Sendinblue affords free advertising automation capabilities to do away with the boredom synonymous with repetitive advertising duties. Sadly, the free autoresponder instruments are restricted to 2,000 contacts or much less. So, when you have an even bigger contact checklist, you’ll must improve to the limitless automation paid plans which begin at round $65 per 30 days.

Here are among the further options you’ll get from Sendinblue:

  • Better transactional emails
  • Powerful email sign-up types
  • Easy-to-use touchdown web page builder
  • A shared inbox to your advertising staff
  • Centralized buyer conversations
  • Centralized contact info
  • Facebook advert builder

Sendinblue has a free plan that helps limitless contacts making it very engaging. However, it’s restricted to solely 300 emails per day. It additionally lacks some important options like A/B testing.

Sendinblue pricing

Free Basic Pro Advanced
Price of 1,000 subscribers/month (month-to-month) Free endlessly $20 $52.5 $1,000+
Price of 1,000 subscribers/month (yearly) Free endlessly $18 $47 $1,000+
Features 300 emails/day
Customizable Email Templates
Drag & Drop Editor
Transactional Emails
SMS & WhatsApp Campaigns
No day by day sending restrict
No Sendinblue brand (+€9/month)
Basic reporting & analytics
Email help
Marketing Automation
A/B testing
Advanced statistics
Send time optimization
Multi-user entry
Phone help
Enterprise-grade Security
Advanced Integrations
Sub-account Management
Tailored Onboarding
Personalized help

4. Constant Contact

Constant Contact Homepage
Pros Cons
The email autoresponder is beginner-friendly You should sign-up for the Email Plus plan to entry the superior autoresponder options
It integrates with dozens of eCommerce instruments It’s not very intuitive. Scheduling objects and utilizing the social media posting widget could be difficult
30-day free trial Constant Contact branding seems on the backside of each email.

Constant Contact is well-known for its automated workflows, superior reporting, and checklist administration performance. The software offers entrepreneurs the liberty to customise your automated sequences extensively. While there may be the choice of selecting a premade template, constructing your personal sequences is the one approach to achieve extra management over the method.

By creating your personal automated email sequences, you’ll be capable of use segmentation components like gender, age, and location to make sure your automated emails attain the appropriate viewers, with the appropriate messaging, wherever they’re. That makes your emails extra customized, and it will enhance the engagement charge.

Constant Contact enables you to create automated emails based mostly on different triggers in addition to e-newsletter sign-ups. You might, as an example, create a separate autoresponder sequence for brand spanking new subscribers who go to sure pages in your web site. You can do the identical with clicks and nearly every other related exercise. Such sequences may end up in excessive conversions, particularly for eCommerce companies.

The kind builder is one other highly effective characteristic of this email autoresponder software program. The builder could be embedded on touchdown pages the place it collects priceless knowledge. It will present you when and the place a subscriber joined your mailing checklist from. That ought to provide you with an concept of what the subscriber might be serious about. Therefore, you’ll know the right email templates and sequence to make use of to heat the lead and hopefully convert them into loyal paying clients.

You also can use the customized types to behave as a set off for a sure automated email sequence. If, for instance, the shape captures a subscriber from the “men category” of an eCommerce retailer, it might probably set off a sequence of automated emails related to this demographic.

Other options current on this email autoresponder are:

  • Auto resend emails for non-openers
  • Cart abandonment email automation
  • A/B testing for email topic line
  • Contact checklist import
  • Facebook lead advertisements builder
  • Poll creator

Constant Contact pricing

Free Basic Pro Advanced
Price of 1,000 subscribers/month (month-to-month) $35 $70
Price of 1,000 subscribers/month (yearly) $29.75 $59.5
Features Hundreds of email templates
Sign-up types to develop your checklist
Post to Facebook, Instagram and Twitter suddenly
Integrations with widespread instruments
Engagement reporting
List-growth instruments together with Google advertisements
Dynamic content material personalization
Automated communications
In-depth reporting
Auto-generated buyer segments

5. SendPulse

Sendpulse Homepage
Pros Cons
Free endlessly plan with all of the core email advertising options The free plan works with solely 500 subscribers
Supports email split-testing Image storage may be very restricted, particularly for the free and customary plans
Easy integration with third-party software program

Sendpulse boasts of being the “all-in-one communication platform.” Admittedly, it does deliver collectively various communication channels, making it straightforward for companies to work together with their clients.

The platform lets you ship emails and SMS messages. You also can create participating chatbots for social platforms like Facebook, WhatsApp, and even Telegram.
For email advertising, you’ll have a myriad of instruments to work with. First of all, creating emails is completed with a drag and drop email builder. You don’t want any HTML information, and neither do it’s important to blow your already skinny price range on a developer.

Marketing automation can be made easy because of Automation 360. The operate lets you automate emails, SMS messaging, and push notifications. These are triggered by totally different occasions and consumer’s actions. It can routinely ship a registration email, deserted cart email, affirmation email, buy email, and affirmation email.
You also can create your personal customized occasions. Not solely that, however you can even set the email sequence that ought to observe such occasions.

Email automation apart, SendPulse messenger chatbots are additionally fairly spectacular. These bots enable you keep in contact together with your viewers around the clock. Ecommerce companies also can use messenger chatbots to shut gross sales. The bots can ask potential clients a number of questions earlier than presenting related merchandise. You may even set your chatbots to supply customized reductions.

Here are among the different SendPulse options:

  • Tags for contact checklist optimization
  • Drag-and-drop touchdown web page builder
  • Subscription types creator
  • Advanced analytics
  • 100+ pre-made templates
  • Automatic resend to unopened characteristic
  • A/B testing capabilities
  • Visual automation builder
  • CRM to your advertising and gross sales staff

SendPulse has a free plan, but it surely’s restricted to 500 subscribers and as much as 15,000 emails. The free plan additionally lets you create just one touchdown web page. It’s, subsequently, an honest choice for small companies which are on the lookout for the most effective free autoresponder instruments.

SendPulse pricing

Free Basic Pro Advanced
Price of 1,000 subscribers/month (month-to-month) Free endlessly $11 $13 $18
Price of 1,000 subscribers/month (yearly) Free endlessly $8.5 $10 $14.5
Features Up to 15,000 emails per 30 days
100 МB of picture storage
3 sender email addresses, 
1 area
1 touchdown web page
Unlimited quantity of emails
200 МB of picture storage
5 saved segments
100 sender email addresses, 
3 domains
A/B testing suite
3 touchdown pages
Unlimited quantity of emails
500 МB of picture storage
Unlimited quantity of segments
300 sender email addresses, 
5 domains
Unlimited variety of tags
10 touchdown pages
Everything from Pro with out limitations

6. Hubspot

Hubspot Homepage
Pros Cons
A superb choice if you would like a flexible CRM platform with advertising automation capabilities It’s VERY costly
Good buyer help Using the platform has a studying curve
It has a free plan with primary advertising instruments Integration with third-party software program might be higher.

Hubspot is an honest choice in case you are additionally in the marketplace on the lookout for a Customer Relationships Management (CRM) system. That’s since you’ll get a lot of the email autoresponder capabilities as a ‘free’ add-on.

The autoresponder software program comes with options just like the drag-and-drop editor, which lets you customise email format, modify your calls to motion (CTA), add photos, and so on.

Content personalization utilizing Hubspot CRM can be pretty straightforward. The email advertising software enables you to use totally different buyer knowledge factors to fine-tune each email for a hyper-targeted marketing campaign.

Hubspot additionally helps email scheduling, and it truly ensures deliverability. Other options current on the platform are:

  • Easy-to-use drag-and-drop touchdown web page builder
  • Contact administration
  • Email monitoring notifications
  • List segmentation

Hubspot pricing

Free Basic Pro Advanced
Price of 1,000 subscribers/month (month-to-month) $20 $890 $3,600+
Price of 1,000 subscribers/month (yearly) $18 $800 $3,600+
Features Forms
Email advertising
Live chat
Landing pages
Custom reporting
Omni-channel advertising automation
Campaign reporting
Social media
Custom behavioral occasions
Custom objects
Hierarchical groups
Multi-touch income attribution

How to Choose the Best Autoresponder System

Email autoresponders are designed with the identical aim in thoughts, however efficiency varies from one software to the subsequent. Even from our checklist, you’ll be able to inform that some autoresponder instruments are higher than others.

GetResponse, as an example, is the most effective software general when you think about all the further advertising options you obtain and the budget-friendly value. Meanwhile, Constant Contact additionally reveals it’s a worthy consideration when reviewing the assorted automation instruments.

When deciding on an answer, it’s essential to select your autoresponder software properly. You don’t wish to be caught with an answer that fails to fulfill your altering wants.

With that being mentioned, let’s dive into among the standards and issues you’ll need to remember when deciding on your new autoresponder.

Size of your email checklist

Email autoresponders are priced based mostly on the variety of subscribers in your checklist and the variety of emails despatched each month. Don’t ignore these figures when selecting a software. And understand that some campaigns could require you to ship multiple email per subscriber.

Do the calculations, then choose a software and plan that accommodates your email checklist and the marketing campaign you wish to run.

You must also take into account the long run wants of your email campaigns. The aim of each enterprise is to develop. If your advertising campaigns are efficient, then your email checklist will ultimately develop. So don’t decide to a software that will not accommodate the altering wants of your rising enterprise.

Automation options

Before you begin on the lookout for further extras in a platform, be sure that it’s a good email autoresponder first. So many entrepreneurs get caught up looking for the whole lot in a single software. Then they lose sight of why they’re on the lookout for an autoresponder answer within the first place.

So, what automation options do you have to search for right here? Well, be sure that it has the fundamentals, i.e., it automates duties equivalent to buyer welcome and onboarding, deserted cart emails, follow-ups, reminders, and many others.

But the automation fundamentals alone don’t reduce it. You want superior automation capabilities as properly.

Of course, the superior options needs to be related to your business and the targets you could have for your online business. Look for behavioral triggers, A/B testing, superior automated workflows, signup types and a visible automation builder.

Segmentation capabilities

One of the constructing blocks of an efficient email advertising technique is segmentation.

Without it, you’ll by no means be capable of ship the appropriate message to the appropriate viewers. Which means the conversion of your emails shall be horrible.

Email segmentation lets you goal leads at a extra private degree. It eliminates guesswork and lets you ship related content material to your viewers.

Therefore, the advertising automation platform you select should help your checklist segmentation technique.

Visual email editor

The finest autoresponder software program supplies highly effective email editor capabilities. A visible editor offers you the choice to decide on premade templates or construct your personal emails from scratch. Moreover, it ensures the method of customizing and constructing templates is seamless. That’s made attainable by drag-and-drop capabilities.

A visible email editor additionally goes an extended approach to smoothen the email constructing course of. The visible components make it tremendous straightforward to know the way good your templates look. You can shortly evaluation the influence of your photos, name to motion buttons, and many others. The perfect software will even allow you to preview the email to see how it will look on desktops and cell units.

Email personalization capabilities

Personalized emails convert higher than non-personalized emails. It’s a identified reality. Sadly, most entrepreneurs don’t suppose past customized topic strains and greetings.

These are basic items. And sure, they may increase your open charges and might make extra folks undergo your email. However, if the primary content material itself is just not customized, then your click-through charge will most likely be poor.

That’s vital, as a result of clicks are what you need.

Look for a easy autoresponder that helps you transcend the customized topic strains and greetings. You want a software that may personalize the content material itself based mostly in your segmentation technique, behavioral triggers, and different elements.

GetResponse, for instance, enables you to personalize email content material based mostly on the consumer’s geographic location, pursuits, language, and many others. All this makes hyper-targeting your viewers a straightforward activity.

Compatibility together with your kind of enterprise

The finest autoresponder might also range relying on the business you use in.
It’s reasonably apparent that the email advertising wants of an eCommerce enterprise are totally different from these within the running a blog business. Case in level, an eCommerce enterprise proprietor has to fret about deserted carts, whereas a blogger doesn’t.

Therefore, you must at all times take into account the business you use in when selecting an autoresponder software program. Like within the instance above, the eCommerce enterprise proprietor should choose a software with automated cart abandonment emails. But that’s not a precedence to a blogger.

What’s the appropriate autoresponder for you?

If you’ve been paying consideration, our reply to that.


It really helps advertising automation and does so at scale. With options like conversion funnels, reside chat, webinars, and signup types, you’ll be able to ensure that it should streamline your complete advertising funnel–and on a budget-friendly value nonetheless!

But…having mentioned that, simply perceive that an autoresponder can solely be good with respect to your wants. So earlier than diving into any of those platforms (sure, even ours), decide precisely what you count on to obtain out of your autoresponder and arm your self with requirements and expectations to make the most effective resolution attainable.

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