Today, the range of digital agency software solutions is wide and expansive. There’s an abundance of remarkable software options designed to empower businesses and streamline their operations. Whether you’re seeking tools for project management, marketing automation, customer relationship management, or analytics, the choices can be overwhelming. This review of the top digital agency solutions will explore an in-depth comparison of the tools available. We’ll examine their features, benefits, and how they can help you convert more leads, ultimately enhancing your agency’s performance and success.
What is digital agency software?
Digital agency software refers to a suite of tools and applications specifically designed to support the operations and growth of digital marketing agencies. These software solutions cover a wide range of functionalities, including project management, client collaboration, marketing automation, analytics, and more. By leveraging these tools, digital agencies can streamline their workflows, enhance efficiency, and effectively manage their client projects and campaigns.
One primary function of digital agency software is project management. With multiple clients and projects to juggle, agencies need a centralized system that allows them to track tasks, deadlines, and team collaboration. These software solutions provide features like task assignment, progress tracking, and file sharing, enabling agencies to stay organized and ensure timely project delivery.
In addition to project management, digital agency software also facilitates client collaboration. These tools offer client portals or communication channels that allow agencies to engage and interact with their clients in a seamless and transparent manner. Through these portals, clients can access project updates, provide feedback, and stay informed about the progress of their campaigns, fostering strong client-agency relationships and promoting effective collaboration.
Digital agency software incorporates marketing automation capabilities, enabling agencies to automate repetitive marketing tasks such as email campaigns, social media scheduling, lead nurturing, and more. By automating these processes, agencies can save time and effort and deliver personalized, targeted marketing messages to their clients’ audiences.
What are the benefits of digital agency software?
The benefits of digital agency software are numerous and can greatly impact the efficiency and success of digital marketing agencies.
Several key advantages of using digital agency software include:
- Streamlined workflow: Digital agency software provides a centralized platform where agencies can manage all aspects of their projects, from planning and execution to monitoring and reporting. This streamlined workflow eliminates the need for multiple tools and manual processes, saving time and effort. It allows teams to collaborate seamlessly, ensuring better communication, task allocation, and progress tracking. By streamlining the workflow, agencies can enhance productivity, meet deadlines, and deliver high-quality work.
- Improved client collaboration: Digital agency software enables agencies to establish transparent and efficient communication channels with their clients. Through client portals or project management dashboards, clients can access real-time updates, review project deliverables, and provide feedback. This fosters better collaboration, builds trust, and enhances client satisfaction. Clients can actively participate in the project, offer insights, and align their expectations with the agency’s work, resulting in stronger partnerships and successful outcomes.
- Marketing automation: One of the significant benefits of digital agency software is its marketing automation capabilities. These tools automate repetitive marketing tasks such as email marketing, social media scheduling, lead nurturing, and campaign tracking. By automating these processes, agencies can save time, reduce manual errors, and ensure consistent messaging across various channels. Marketing automation also enables agencies to personalize their marketing efforts, segment target audiences, and deliver relevant content, leading to higher engagement and conversion rates.
- Data-driven insights: Digital agency software often includes robust analytics and reporting features, providing agencies with valuable data and insights. These tools track key performance indicators (KPIs), such as website traffic, conversions, campaign performance, and customer behavior. By analyzing these metrics, agencies can make data-driven decisions, optimize their strategies, and demonstrate the value of their work to clients. These insights enable agencies to identify strengths, weaknesses, and opportunities, allowing for continuous improvement and better campaign outcomes.
Scalability and growth: As digital marketing agencies expand their client base and take on more projects, digital agency software can support their scalability and growth. These tools offer scalability features like customizable workflows, resource management, and team collaboration functionalities. They can handle increasing workloads, accommodate new clients, and adapt to evolving project requirements. With the ability to scale effectively, agencies can take on more projects, attract new clients, and achieve sustainable growth.
How to choose the best digital agency software
Choosing the right digital agency software is a critical decision that can significantly impact the success of your business.
Here are the primary considerations to keep in mind when selecting the software that best fits your needs:
- Feature set: Evaluate the features offered by different digital agency software options. Consider the specific needs of your agency and look for features that align with those requirements. Key features to consider may include project management, task tracking, collaboration tools, reporting and analytics, marketing automation, client communication channels, and integrations with other tools you use. Assessing the feature set will help ensure that the software can effectively support your agency’s workflows and enable you to deliver high-quality work.
- Scalability and flexibility: Consider the scalability and flexibility of the software solution. As your agency grows and takes on more clients and projects, the software should be able to accommodate the increased workload and adapt to evolving needs. Look for software that offers customizable workflows, resource management capabilities, and the ability to add or remove users easily. Scalability and flexibility will enable your agency to handle growth effectively and ensure that the software can grow alongside your business.
- User-friendliness: The software should be user-friendly and intuitive for your team to use. Consider the learning curve associated with the software and how easily your team can adapt to it. Look for software with a clean and intuitive interface, clear navigation, and comprehensive documentation or support resources. A user-friendly software solution will minimize the time and effort required to onboard your team and allow them to work efficiently and effectively.
Integration capabilities: Assess the integration capabilities of the software. Consider the other tools and systems your agency relies on, such as CRM software, email marketing platforms, or project management tools. Ensure that the digital agency software you choose can integrate seamlessly with these existing tools to avoid data silos and streamline your workflows. Integration capabilities will enable you to consolidate information, automate processes, and enhance collaboration across different systems.
The best digital agency software for 2023
There are many digital agency software solutions on the market. These are our picks for 2023.
G2 Rank: 4.4/5 stars
HubSpot is recognized as one of the top digital agency software solutions due to its comprehensive suite of features and its focus on inbound marketing and sales. It offers a range of tools that help agencies attract, engage, and delight clients, ultimately driving business growth.
Unique features of HubSpot include:
- CRM integration: HubSpot provides a robust CRM system that seamlessly integrates with its marketing and sales tools. This integration allows agencies to manage client relationships, track interactions, and automate sales processes, ensuring a cohesive approach to client management.
- Marketing automation: HubSpot’s marketing automation capabilities empower agencies to create and execute targeted campaigns with ease. From email marketing and lead nurturing to social media scheduling and content creation, the platform offers a suite of automation features that streamline marketing efforts and enhance efficiency.
- Content management system (CMS): HubSpot’s built-in CMS enables agencies to create, manage, and optimize content for their clients’ websites. With its drag-and-drop editor, SEO optimization tools, and personalized content recommendations, agencies can deliver compelling and search engine-friendly websites for their clients.
- Sales enablement: HubSpot equips agencies with tools to streamline their sales processes and close deals more effectively. It offers features such as lead scoring, pipeline management, email tracking, and sales analytics, empowering agencies to drive revenue growth and improve sales performance.
HubSpot primarily caters to marketing agencies, sales teams, and customer service departments. It’s ideal for agencies looking for an all-in-one solution that covers various aspects of digital marketing and sales. HubSpot provides a comprehensive platform that supports the entire customer journey and helps agencies deliver exceptional results.
What languages does HubSpot support?
HubSpot supports multiple languages in its user interface, including English, Spanish, French, German, Japanese, and Italian.
In addition to the interface language, HubSpot allows content, such as emails, landing pages, and forms, to be created in numerous other languages. The system can recognize and categorize contacts based on their preferred language, enabling businesses to deliver personalized content to their audience.
Which currencies does HubSpot accept?
HubSpot primarily accepts payment in several major currencies, which typically include the US Dollar (USD), Euro (EUR), British Pound (GBP), Australian Dollar (AUD), Canadian Dollar (CAD), and Japanese Yen (JPY).
For more details, visit HubSpot’s Knowledge Base.
What is the entry-level pricing for HubSpot?
HubSpot offers a tiered pricing structure to cater to different business needs and may be confusing at first glance. If you are a small business or individual, the Starter CRM starts as low as $30 per month if you commit annually. The Starter package for marketers starts at $18.
It’s important to note that the prices and features offered by HubSpot can change over time. You can view updated pricing details here.
Does HubSpot integrate with ActiveCampaign?
While HubSpot does not integrate with ActiveCampaign, ActiveCampaign offers many of the same features as HubSpot at a lower cost.
If you’re considering migrating away from Hubspot, ActiveCampaign offers free migration for qualified customers. Check your migration options here.
G2 Rank: 4.7/5 stars
Monday.com is a popular digital agency software solution due to its intuitive project management and collaboration features. It offers a user-friendly interface and a range of tools that allow agencies to streamline their workflows, track tasks, and effectively manage projects.
Unique features of Monday.com include:
- Customizable project boards: Monday.com provides customizable project boards that allow agencies to create visual representations of their projects, tasks, and timelines. Users can customize columns, add labels, and set up automation rules to fit their specific project management needs. This flexibility enables agencies to adapt the software to their unique workflows and project requirements.
- Team collaboration: With Monday.com, collaboration among team members is seamless. It offers real-time updates, task assignments, file sharing, and comments, allowing team members to work together efficiently. The software provides transparency, improves communication, and ensures that everyone stays on the same page throughout the project lifecycle.
- Integration capabilities: Monday.com integrates with various tools and platforms, such as popular communication apps, file storage services, and calendar applications. This integration capability enables agencies to centralize their data and streamline their workflows by connecting their preferred tools within the Monday.com platform.
Monday.com is best-suited for digital marketing agencies, creative teams, and project-based organizations. Agencies that require a flexible and visual project management solution to collaborate effectively, track progress, and manage tasks across teams will enjoy Monday.com’s range of capabilities. The software’s customizable nature and emphasis on collaboration make it a powerful tool for agencies seeking to enhance their project management capabilities and drive successful outcomes.
What languages does Monday.com support?
Monday.com supports 13 languages including English, Spanish, French, German, Portuguese, Russian, Japanese, Polish, Dutch, Italian, Korean, Swedish, Traditional Chinese, and Turkish.
Find more information on their Help Center.
What currencies does Monday.com accept?
Monday.com accepts the US Dollar (USD), Euro (EUR), and British Pound (GBP).
What is the entry-level pricing for Monday.com?
Monday.com’s entry-level pricing starts with their Basic plan at $8 seat/month billed annually. With this plan, you’ll have access to unlimited free viewers, unlimited items, 5GB of file storage, prioritized customer support, 200+ templates, and more.
See all Monday.com plans on their pricing page.
Does Monday.com integrate with ActiveCampaign?
Yes. When you integrate Insightly with ActiveCampaign, you’ll be able to move items to a group in Monday.com when a new contact is created in ActiveCampaign.
See additional details on the ActiveCampaign and Monday integration page.
G2 Rank: 4.5/5 stars
SEMRush is recognized as one of the best digital agency software solutions due to its robust suite of SEO and digital marketing tools. It offers a comprehensive set of features that enable agencies to conduct in-depth website analysis, track keyword rankings, and optimize their online presence.
Unique features of SEMRush include:
- Keyword research: SEMRush provides a powerful keyword research tool that allows agencies to identify relevant keywords with high search volume and low competition. This feature enables agencies to optimize their content and drive targeted traffic to their clients’ websites, increasing their online visibility.
- Competitive analysis: With SEMRush, agencies can conduct detailed competitive analysis to gain insights into their clients’ competitors. The software offers competitor research tools, including backlink analysis, traffic analysis, and advertising research. These features help agencies uncover competitor strategies and identify opportunities to outperform them in search rankings.
- On-page SEO optimization: SEMRush offers tools to optimize on-page SEO elements, including meta tags, headings, and content readability. Agencies can identify areas for improvement and receive recommendations to enhance the on-page optimization of their clients’ websites, ultimately improving search engine rankings.
SEMRush is a great fit for digital marketing agencies, SEO professionals, and content marketers. It’s also ideal for agencies seeking comprehensive SEO and digital marketing capabilities to drive organic search traffic and improve online visibility for their clients.
What languages does SEMRush support?
SEMRush supports English, German, French, Spanish, Italian, Portuguese, Dutch, and Turkish.
What currencies does SEMRush accept?
SEMRush accepts a variety of currencies including but not limited to the US Dollar (USD), Euro (EUR), Brazilian Real (BRL), Australian Dollar (AUD), Hong Kong Dollar (HKD), Indian Rupee (INR), Japanese Yen (JPY), Norwegian Krone (NOK), and more.
What is the entry-level pricing for SEMRush?
SEMRush’s Pro plan starts at $108/month billed annually and includes a range of features including 500 keywords to track, competitor analysis, keyword research, website auditing, advertising and social media tools, and more.
Find all plans and pricing on the SEMRush pricing page.
Does SEMRush integrate with ActiveCampaign?
SEMRush does not integrate with ActiveCampaign.
G2 Rank: 4.4/5 stars
Teamwork is a digital agency software solution that offers a robust set of project management and collaboration features. The tool has a user-friendly interface and comprehensive tools, enabling agencies to streamline their workflows, enhance team collaboration, and effectively manage projects.
Unique features of Teamwork include:
- Task management: Teamwork provides a powerful task management system that allows agencies to create, assign, and track tasks efficiently. The software offers customizable task lists, deadlines, priorities, and dependencies, enabling agencies to stay organized and ensure timely project completion.
- Team collaboration: With Teamwork, collaboration among team members is seamless. The software offers features such as file sharing, commenting, and real-time updates, facilitating effective communication and ensuring that everyone is aligned on project progress.
- Project templates: Teamwork allows agencies to create project templates that can be easily replicated for similar projects. This feature saves time and effort, ensuring consistency across projects and enabling teams to get started quickly.
Teamwork caters to digital agencies and project-based organizations. It’s a great choice for agencies seeking a comprehensive project management and collaboration solution to optimize their workflows, enhance team productivity, and successfully deliver projects.
What languages does Teamwork support?
Teamwork supports Afrikaans, Arabic, Azerbaijani, Belarusian, Bengali, Bulgarian, Catalan, Czech, Danish, German, Greek, English, Estonian, Basque, Persian, Finnish, French, Irish, Gujarati, Hindi, Croatian, Hungarian, Indonesian, Icelandic, Italian, Japanese, Georgian, Korean, Latvian, Lithuanian, Dutch, Norwegian, Polish, Portuguese, Romanian, Russian, Slovak, Slovenian, Spanish, Albanian, Serbian, Swedish, Thai, Turkish, Ukrainian, Vietnamese, and Chinese (Simplified).
What is the entry-level pricing for Teamwork?
Teamwork’s entry-level pricing starts at $5.99/month billed annually. This plan includes a wide range of project management tools to get you started as well as features like unlimited tasklist templates, customizable project views, 1,000 automations, 10 project templates, collaborative doc management, billable time tracking, and more.
See all plans and pricing on the Teamwork pricing page.
Does Teamwork integrate with ActiveCampaign?
Teamwork does not integrate with ActiveCampaign.
G2 Rank: 4.2/5 stars
Wrike is a digital agency software solution that offers robust project management and collaboration features. It has a user-friendly interface and empowers agencies to streamline their workflows, track tasks, and effectively manage projects.
Unique features of Wrike include:
- Task management: Wrike provides a comprehensive task management system that allows agencies to create, assign, and track tasks with ease. The software offers customizable task lists, dependencies, and deadlines, enabling teams to stay organized and ensure timely project completion.
- Collaboration and communication: Wrike facilitates seamless collaboration among team members through features such as real-time updates, file sharing, and commenting. Its interactive dashboards and Kanban boards allow teams to have visibility into project progress and effectively communicate with one another.
- Advanced project planning: Wrike offers advanced project planning capabilities, including Gantt charts and workload management. These features enable agencies to create visual project timelines, allocate resources efficiently, and ensure optimal project planning and execution.
Wrike caters to digital agencies and project-based organizations. It’s an ideal solution for agencies seeking a robust project management platform that can adapt to their specific workflows and project requirements.
What languages does Wrike support?
Wrike supports Czech, Danish, German, English, French, Italian, Japanese, Korean, Polish, Portuguese, Russian, Spanish, Turkish, Ukrainian, Vietnamese, and Chinese (Simplified).
What currencies does Wrike accept?
Wrike accepts the US Dollar (USD) and Euro (EUR).
What is the entry-level pricing for Wrike?
Wrike’s entry-level pricing starts at $9.80/user per month. This plan, called the Team plan, is a good options for growing teams in need of effective team management and includes features like custom workflows, interactive gannt charts, use case templates, integrations and open API, and unlimited projects, tasks, subtasks, custom fields, and request forms.
See all plans and pricing on the Wrike pricing page.
Does Wrike integrate with ActiveCampaign?
Wrike does not integrate with ActiveCampaign.
G2 Rank: 4.7/5 stars
ClickUp is recognized as a top digital agency software solution, offering a comprehensive suite of project management and collaboration features.
Features that help ClickUp stand out include:
- Customizability: ClickUp provides a high level of customizability, allowing agencies to adapt the software to their specific needs and workflows. Users can customize task views, statuses, fields, and notifications, creating a personalized project management experience.
- Collaboration and communication: ClickUp fosters seamless collaboration among team members through features such as real-time updates, comments, and file sharing. The software supports transparent communication and ensures that everyone is on the same page, driving efficient teamwork.
- Integration capabilities: ClickUp integrates with a wide range of third-party applications and tools, such as Google Drive, Slack, and Trello. This integration capability enables agencies to centralize their workflows and data, optimizing efficiency and reducing the need for multiple platforms.
ClickUp is a good fit for digital agencies, remote teams, and project-based organizations. It’s intuitive interface, extensive feature set, and emphasis on collaboration make it a powerful tool for agencies seeking to enhance their project management processes and drive successful project outcomes.
What languages does ClickUp support?
ClickUp supports the English language.
What currencies does ClickUp accept?
ClickUp accepts many currencies including the US Dollar (USD), Euro (EUR), Swedish Krona (SEK), Swiss Franc (CHF), Brazilian Real (BRL), Polish Zloty (PLN), Canadian Dollar (CAD), and more.
What is the entry-level pricing for ClickUp?
ClickUp’s entry-level pricing plan, the Unlimited plan, starts at $5/member per month. This plan gives you access to features like unlimited storage, unlimited integrations, unlimited dashboards, column calculations, goals and portfolios, resource management, agile reporting, and more.
See all plans and pricing on the ClickUp pricing page.
Does ClickUp integrate with ActiveCampaign?
ClickUp does not integrate with ActiveCampaign.
G2 Rank: 4.5/5 stars
Intercom is a great choice when it comes to digital agency software solutions. It offers a comprehensive suite of customer messaging and engagement tools and empowers agencies to deliver personalized and effective customer interactions.
Unique features of Intercom include:
- Live chat: Intercom provides a powerful live chat feature that allows agencies to engage with website visitors and provide real-time support. It offers customizable chatbots, automated messages, and team collaboration features, ensuring efficient communication and exceptional customer experiences.
- Customer segmentation and targeting: Intercom enables agencies to segment their customer base and target specific groups with personalized messages. This feature allows for highly targeted marketing campaigns, improving customer engagement and conversion rates.
- Customer relationship management: Intercom offers a robust customer relationship management system that centralizes customer data, interactions, and insights. It enables agencies to track customer behavior, analyze trends, and nurture long-term relationships, ultimately driving customer satisfaction and loyalty.
Intercom is a great choice for digital agencies, customer support teams, and businesses focused on customer engagement. It’s ideal for agencies seeking a comprehensive customer messaging and engagement platform that can enhance customer interactions and improve overall customer satisfaction.
What languages does Intercom support?
Intercom supports Arabic, Bengali, Bosnian, Bulgarian, Catalan, Czech, Danish, German, Greek, Estonian, Finnish, French, Hebrew, Croatian, Hungarian, Indonesian, Italian, Japanese, Korean, Latvian, Lithuanian, Mongolian, Norwegian, Polish, Portuguese, Romanian, Russian, Slovenian, Spanish, Serbian, Swedish, Turkish, Ukrainian, Vietnamese, Chinese (Simplified), and Chinese (Traditional).
What is the entry-level pricing for Intercom?
Intercom pricing starts at $74/month billed annually. You’ll have access to two seats and key features like lead qualification bot, workflow basics, chat and email support, Intercom Messenger, conversation tags, in-app chat, and more.
Find all plans and pricing on the Intercom pricing page.
Does Intercom integrate with ActiveCampaign?
Intercom does not integrate with ActiveCampaign.