Are you trying to improve your customer relationship management process and don’t know where to start? It may be time to consider enlisting the help of AI CRM software. Today, there are a variety of solutions available to you but it can be difficult knowing which will best help you strengthen your CRM process.
In this article, we’ll explore the six best AI CRM software solutions available, empowering you to effectively manage and nurture your customer relationships like never before. From advanced analytics and personalized automation to seamless integration with various platforms, this dive deep into the realm of AI CRM software will walk you through your options to help you choose the solution that will enhance your business’s overall success.
What is AI CRM software?
AI CRM software, also known as artificial intelligence customer relationship management software, is a cutting-edge technology that combines the power of AI and traditional CRM tools to optimize customer interactions and enhance business performance. It leverages advanced algorithms, machine learning, and natural language processing to analyze vast amounts of customer data, extract valuable insights, and automate various tasks, thereby streamlining customer relationship management processes.
At its core, AI CRM software is designed to help businesses build stronger, more personalized relationships with their customers. By analyzing customer behavior, preferences, and buying patterns, AI CRM systems generate comprehensive customer profiles that enable businesses to tailor their marketing efforts and provide targeted, relevant offers. Furthermore, AI CRM software enables businesses to anticipate customer needs and deliver proactive support by identifying trends, predicting future behavior, and recommending appropriate actions.
Moreover, AI CRM software offers intelligent automation capabilities that can handle routine tasks, such as data entry, lead scoring, and email campaigns, freeing up valuable time for sales and customer support teams to focus on building relationships. It also enables businesses to engage customers through multiple channels, including email, social media, and chatbots, providing a seamless and consistent experience across different touchpoints.
What are the benefits of AI CRM software?
AI CRM software offers a number of benefits that empower businesses to optimize their customer relationship management processes and achieve greater success.
Some of the key advantages of AI CRM software include:
- Enhanced customer insights: AI CRM software provides businesses with deeper customer insights by analyzing vast amounts of data. It uncovers patterns, preferences, and trends that would be challenging to identify manually. These insights enable businesses to better understand their customers, anticipate their needs, and tailor personalized experiences, ultimately leading to increased customer satisfaction and loyalty.
- Automation of routine tasks: AI CRM software automates repetitive and time-consuming tasks, such as data entry, lead scoring, and email campaigns. By eliminating manual work, it frees up valuable time for sales and support teams to focus on building meaningful customer relationships and strategic activities that drive business growth.
- Personalized marketing campaigns: With AI CRM software, businesses can create targeted and personalized marketing campaigns based on customer behavior, preferences, and historical data. By delivering relevant and timely messages to customers, businesses can increase engagement, conversion rates, and ultimately, revenue.
- Proactive customer support: AI CRM software enables businesses to provide proactive customer support by analyzing customer interactions, sentiment, and behavior. It can identify potential issues, detect patterns of dissatisfaction, and trigger timely interventions to resolve problems before they escalate. This proactive approach improves customer satisfaction, reduces churn, and strengthens customer loyalty.
Improved sales performance: AI CRM software equips sales teams with powerful tools and insights to drive sales effectiveness. By analyzing customer data, it helps identify high-value leads, predict buying behaviors, and recommend optimal actions. This enables sales teams to prioritize their efforts, focus on the most promising opportunities, and close deals more efficiently.
How to choose the best AI CRM software
When selecting the right AI CRM software for your business, several primary considerations should guide your decision-making process.
These considerations include:
- Business needs and objectives: Begin by evaluating your specific business needs and objectives. Understand the challenges you are facing in customer relationship management and identify the goals you aim to achieve with AI CRM software. This will help you align the features and capabilities of different software options with your business requirements.
- Scalability and integration: Consider the scalability of the AI CRM software and its ability to accommodate your business’s growth. Ensure that the software can handle increasing data volumes and user loads effectively. Additionally, assess the software’s compatibility with your existing systems and tools. Seamless integration with other platforms, such as marketing automation, e-commerce, and customer support systems, is crucial for a unified and efficient CRM ecosystem.
- AI capabilities and customization: Evaluate the AI capabilities of the software. Look for features like advanced analytics, machine learning algorithms, natural language processing, and predictive modeling. These capabilities can help you gain valuable customer insights and automate tasks effectively. Furthermore, consider the customization options available to tailor the software to your specific business processes and workflows. The ability to adapt and configure the software according to your unique requirements is essential for maximizing its benefits.
User experience and training: Assess the user-friendliness of the AI CRM software. A well-designed and intuitive interface can enhance user adoption and productivity. Additionally, consider the availability of training resources, support, and documentation provided by the software vendor. Adequate training and ongoing support are crucial for ensuring a smooth transition and successful implementation of the software within your organization.
The best AI CRM software for 2023
There are a range of AI CRM software solutions for you to choose from. These are our picks for 2023.
G2 Rank: 4.4/5 stars
ActiveCampaign stands out as one of the best AI CRM software options due to its powerful capabilities and innovative features. This software excels in providing businesses with advanced automation and intelligent customer relationship management tools.
ActiveCampaign is highly regarded in the industry because of these features:
- Dynamic customer segmentation: ActiveCampaign offers robust AI-powered segmentation features that allow businesses to create dynamic customer segments based on various criteria, such as demographics, behaviors, and engagement levels. This enables highly targeted marketing campaigns and personalized customer experiences.
- Predictive analytics: With ActiveCampaign, businesses can leverage predictive analytics to gain valuable insights into customer behavior and preferences. By analyzing historical data, this software can predict future actions and trends, helping businesses make data-driven decisions and optimize their marketing strategies.
- Multichannel marketing automation: ActiveCampaign excels in automating marketing workflows across multiple channels, including email, SMS, social media, and more. This enables businesses to engage with customers through their preferred communication channels, ensuring consistent and personalized interactions.
- Sales and CRM integration: ActiveCampaign seamlessly integrates with sales and CRM software, enabling smooth data flow between marketing and sales teams. This integration empowers businesses to track and manage leads, automate sales processes, and foster collaboration between teams.
ActiveCampaign caters to marketing and sales professionals and small to medium-sized businesses that aim to enhance customer relationship management, automate workflows, and directly drive business growth. It’s considered one of the best AI CRM software due to its dynamic customer segmentation and seamless sales and CRM integration functionality.
What languages does ActiveCampaign support?
ActiveCampaign fully supports 14 different languages outside of English. Some of these languages include Portuguese, Spanish, Italian, German, French, and Polish.
ActiveCampaign also partially supports Danish, Finnish, Simplified Chinese, Turkish, and Vietnamese.
Which currencies does ActiveCampaign accept?
ActiveCampaign accepts the US Dollar (USD), Euro (EUR), and Brazilian Real (BRL).
What is the entry-level pricing for ActiveCampaign?
ActiveCampaign’s entry-level Sales pricing starts at $19 per month, paid annually. With this plan, you get sales automation, chat and email support, lead scoring, pipeline, account, and deal management, task management and reporting, and email content generation.
Plus, no matter what plan you choose, you’ll enjoy features like:
- Accelerated onboarding
- Contact migration
- Chat and ticket support
- Customer enablement workshops
- And video tutorials
Find all plans on the ActiveCampaign pricing page.
G2 Rank: 4.4/5 stars
HubSpot stands out as one of the top AI CRM software solutions available, offering a comprehensive suite of tools designed to streamline customer relationship management and drive business growth.
Here’s why HubSpot is widely regarded in the industry:
- HubSpot’s all-in-one platform: HubSpot provides an all-in-one platform that combines CRM, marketing automation, sales, and customer service functionalities. This integrated approach allows businesses to seamlessly manage customer interactions across the entire customer lifecycle from a single unified system.
- Advanced personalization and automation: HubSpot offers advanced AI-driven personalization and automation features. Businesses can leverage machine learning algorithms to deliver personalized content, recommendations, and experiences to their customers, enhancing engagement and conversions. Additionally, automation capabilities streamline repetitive tasks and workflows, saving time and increasing productivity.
- HubSpot Academy and extensive resources: HubSpot’s commitment to education is exemplified through its HubSpot Academy, which offers a vast library of educational resources, training courses, and certifications. Users can enhance their skills and knowledge in various areas of marketing, sales, and CRM, enabling them to leverage the full potential of the platform effectively.
- Wide range of integrations: HubSpot integrates seamlessly with numerous third-party applications, enabling businesses to connect their CRM with other tools and systems such as email marketing, social media, e-commerce platforms, and more. This flexibility and extensive integration options allow businesses to create a customized CRM ecosystem that fits their specific needs.
HubSpot primarily caters to small and medium-sized businesses seeking a comprehensive CRM solution. It offers scalable plans and user-friendly features suitable for businesses at different stages of growth. HubSpot also caters to marketing, sales, and customer service professionals who are looking for a centralized platform to manage their customer relationships, automate processes, and drive revenue growth.
What languages does HubSpot support?
HubSpot supports multiple languages in its user interface, including English, Spanish, French, German, Japanese, and Italian.
In addition to the interface language, HubSpot allows content, such as emails, landing pages, and forms, to be created in numerous other languages. The system can recognize and categorize contacts based on their preferred language, enabling businesses to deliver personalized content to their audience.
What currencies does HubSpot accept?
HubSpot accepts payment in several major currencies which typically include the US Dollar (USD), Euro (EUR), British Pound (GBP), Australian Dollar (AUD), Canadian Dollar (CAD), and Japanese Yen (JPY).
For more details, visit HubSpot’s Knowledge Base.
What is the entry-level pricing for HubSpot?
HubSpot offers a tiered pricing structure to cater to different business needs, and may be confusing at first glance. If you are a small business or individual, the Starter CRM starts as low as $30 per month if you commit annually. The Starter package for marketers starts at $18.
It’s important to note that the prices and features offered by HubSpot can change over time. You can view updated pricing details here.
Does HubSpot integrate with ActiveCampaign?
While HubSpot does not integrate with ActiveCampaign, ActiveCampaign offers many of the same features as HubSpot at a lower cost.
If you’re considering migrating away from Hubspot, ActiveCampaign offers free migration for qualified customers. Check your migration options here.
G2 Rank: 4.2/5 stars
Pipedrive is recognized as one of the best AI CRM software solutions available, offering a user-friendly and intuitive platform designed to enhance sales and customer relationship management.
Here’s why Pipedrive stands out in the industry:
- Intuitive sales pipeline management: Pipedrive’s key strength lies in its intuitive sales pipeline management. The software provides a visual and customizable interface that allows businesses to track their sales activities, deals, and progress at each stage of the sales process. This enables sales teams to stay organized, prioritize their efforts, and close deals more efficiently.
- AI-powered sales insights: Pipedrive incorporates AI capabilities to provide valuable sales insights and predictions. Through intelligent algorithms and data analysis, the software can identify patterns, trends, and potential opportunities within a sales pipeline. These insights help sales teams make informed decisions, focus on high-potential leads, and optimize their sales strategies.
- Seamless email integration: Pipedrive offers seamless email integration, enabling users to manage their email communication directly within the CRM platform. This feature allows for easy tracking of email correspondence, automated email syncing, and the ability to create and send emails from within the CRM. It streamlines communication and ensures that all interactions with leads and customers are centralized and easily accessible.
Pipedrive is particularly suitable for small and medium-sized businesses that require a user-friendly CRM solution to effectively manage their sales pipelines. It offers features and functionalities specifically designed to streamline sales processes, boost productivity, and drive revenue.
What languages does Pipedrive support?
Pipedrive is available in 22 languages including English, French, German, Portuguese, (BR), Spanish (América Latina), Spanish (España), Chinese (繁體中文), Czech, Dutch, Estonian, Finnish, Indonesian, Italian, Japanese (日本語), Korean(한국어), Latvian, Norwegian, Polish, Russian, Swedish, Turkish, and Ukrainian.
What currencies does Pipedrive accept?
Pipedrive is available in all major currencies and several minor currencies.
See additional information on this page.
What is the entry-level pricing for Pipedrive?
Pipedrive starts at an entry-level price of $14.90 a month, billed annually. This plan has features like lead, deal, contact, calendar, and pipeline management, seamless data import, 400+ integrations, and 24/7 multi-language support.
See all features and plans on Pipedrive’s pricing page.
Does Pipedrive integrate with ActiveCampaign?
Yes. When you integrate Pipedrive with ActiveCampaign, you’ll be able to continuously update and create deals with information based on actions prospects take across all their interactions with your team. Plus, you can track when a prospect visits a specific page of your site, opens an email, or fills out a demo form all inside ActiveCampaign (which will automatically migrate into Pipedrive).
See additional details on the ActiveCampaign and Pipedrive integration page.
G2 Rank: 4.2/5 stars
Zendesk is an AI CRM software solution that offers a comprehensive set of features to streamline sales processes and enhance customer relationship management.
Here’s why Zendesk stands out among the rest:
- Intuitive sales pipeline management: Zendesk provides a user-friendly interface that allows businesses to effectively manage their sales pipelines. With customizable stages and deal tracking, users can easily visualize and track the progress of their sales opportunities. This feature enables sales teams to prioritize their efforts, identify bottlenecks, and take proactive actions to close deals.
- AI-powered sales insights: Zendesk incorporates AI capabilities to provide valuable sales insights and analytics. The software analyzes data and identifies trends, patterns, and potential opportunities. This enables sales teams to make data-driven decisions, forecast accurately, and focus on the most promising leads. AI-powered insights empower businesses to optimize their sales strategies and maximize revenue generation.
- Seamless sales communication: Zendesk offers seamless communication tools that enable sales teams to stay connected and collaborate effectively. Integrated email and calling features allow users to communicate with leads and customers directly within the CRM platform. This enhances productivity, ensures consistent communication, and keeps all relevant information centralized for easy access.
Zendesk caters to sales teams and professionals who require a CRM solution that focuses on sales pipeline management and collaboration. It’s particularly suitable for small and medium-sized businesses looking to streamline their sales processes and drive growth.
What languages doesZendesk Sell support?
Zendesk Sell supports many languages including Bulgarian, Czech, Danish, German, Greek, English, Finnish, French, Hindi, Hungarian, Indonesian, Italian, Japanese, Korean, Dutch, Norwegian, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Thai, Turkish, Vietnamese, Chinese (Simplified), and Chinese (Traditional).
Visit this help center page for more details on supported languages.
What currencies does Zendesk Sell accept?
Zendesk accepts several different currencies, including, but not limited to: United States Dollar (USD) Euro (EUR) British Pound (GBP)
What is the entry-level pricing for Zendesk Sell?
The entry price point for Zendesk’s primary product, Zendesk Support, starts at $49 for the Suite Team, billed annually.
However, Zendesk also offers other products like Zendesk Chat, Zendesk Talk, and Zendesk Guide, each with its own pricing structure. There’s also a bundled package known as the Zendesk Suite, which combines multiple products and starts at a higher price point.
For more up-to-date pricing information visit the Zendesk pricing page.
Does Zendesk Sell integrate with ActiveCampaign?
Yes, Zendesk integrates with ActiveCampaign. This integration allows seamless data transfer between the two platforms, enabling businesses to track customer interactions and automate workflows more effectively. For instance, it can help support teams view a customer’s purchase history or email interactions directly within Zendesk, providing a more holistic view of the customer and improving the quality of customer service.
For full details visit the ActiveCampaign and Zendesk integration page.
Salesforce Sales Cloud
G2 Rank: 4.3/5 stars
Salesforce Sales Cloud is known as one of the best AI CRM software solutions available and offers an impressive platform designed to enhance sales and customer relationship management.
Features that help Salesforce Sales Cloud stand out include:
- Powerful AI capabilities: Salesforce Sales Cloud incorporates advanced artificial intelligence (AI) capabilities, such as Einstein AI, to provide valuable insights and automation. With AI-driven lead scoring, predictive analytics, and intelligent forecasting, sales teams can make data-backed decisions, prioritize high-potential leads, and optimize their sales strategies for better results.
- Customizable and scalable: Salesforce Sales Cloud offers a highly customizable platform that can be tailored to meet the specific needs of businesses across various industries. With a wide range of features, customization options, and integrations, the software can adapt to different business models and scale alongside business growth. This flexibility makes it suitable for organizations of all sizes, from small businesses to large enterprises.
- Comprehensive sales management tools: Salesforce Sales Cloud provides a comprehensive suite of sales management tools, including lead management, opportunity tracking, and pipeline visualization. The software allows sales teams to efficiently manage their sales processes, collaborate across teams, and gain real-time visibility into their sales performance. These features enable businesses to streamline their sales operations, improve productivity, and drive revenue growth.
Salesforce Sales Cloud is a great fit for sales teams that require a robust CRM solution to manage their sales processes effectively. It’s suitable for businesses of all sizes, from startups to large enterprises, and offers industry-specific solutions tailored to specific needs.
What languages does Salesforce Sales Cloud support?
Salesforce supports a wide range of languages including Arabic, Bulgarian, Czech, Danish, German, Greek, English, Finnish, French, Hebrew, Croatian, Hungarian, Indonesian, Italian, Japanese, Korean, Dutch, Norwegian, Polish, Portuguese, Romanian, Russian, Slovak, Slovenian, Spanish, Swedish, Thai, Turkish, Ukrainian, Vietnamese, Chinese (Simplified), and Chinese (Traditional).
For more details on which languages Salesforce supports, visit their Help Center.
What currencies does Salesforce Sales Cloud accept?
Salesforce accepts a number of currencies including the US Dollar (USD), Euro (EUR), British Pound (GBP), Australian Dollar (AUD), and Canadian Dollar (CAD).
For more payment details, visit Salesforce’s supported currencies page.
What is the entry-level pricing for Salesforce Sales Cloud?
Salesforce Sales Cloud starts at an entry-level price of $25/user per month billed annually. This plan will give you access to account, contact, lead, and opportunity management, easy email integration with Gmail or Outlook, process automation, pipeline and forecast management, sales insights, and more.
For more details on pricing, visit the Salesforce Sales Cloud pricing page.
Does Salesforce Sales Cloud integrate with ActiveCampaign?
Yes, Salesforce integrates with ActiveCampaign. When you integrate, you can automatically update contact information in ActiveCampaign based on changes in Salesforce, ensuring your customer data is always current. This can also enable you to segment your audience and send targeted marketing messages based on interactions with your sales and customer service teams.
For more details, visit the ActiveCampaign and Salesforce integration page.
G2 Rank: 4.0/5 stars
Zoho CRM is an AI CRM software solution that offers a feature-rich platform designed to streamline customer relationship management and drive business growth.
Zoho CRM stands out because of these features:
- Intuitive and user-friendly interface: Zoho CRM provides an intuitive and user-friendly interface that makes it easy for businesses to manage their customer relationships. The platform offers customizable dashboards, drag-and-drop functionality, and a clean layout, enabling users to navigate and access information effortlessly. This user-friendly design enhances productivity and ensures a smooth user experience.
- AI-powered sales insights: Zoho CRM leverages artificial intelligence (AI) capabilities to provide valuable sales insights and automation. The software analyzes customer data, identifies patterns, and offers predictive analytics to help businesses make data-driven decisions. With AI-driven lead scoring, sales teams can prioritize high-potential leads and focus their efforts on closing deals with the highest probability of success.
- Integration and customization options: Zoho CRM offers a wide range of integration and customization options. The software integrates seamlessly with popular business applications, including email, social media, and marketing automation tools, providing a unified view of customer interactions. Additionally, the platform allows for customization to adapt to specific business requirements, ensuring a tailored CRM experience.
Zoho CRM is popular among small and medium-sized businesses that seek an affordable and scalable CRM solution. The platform is suitable for a wide range of industries and caters to sales teams, customer support teams, and marketing professionals with its user-friendly interface, AI-powered insights, and customization options.
What languages does Zoho CRM support?
Zoho CRM supports 23 different languages including Arabic, Bulgarian, Czech, Danish, German, English, French, Hebrew, Hindi, Croatian, Hungarian, Italian, Japanese, Korean, Dutch, Polish, Portuguese, Russian, Spanish, Swedish, Turkish, Vietnamese, and Chinese (Simplified).
What currencies does Zoho CRM accept?
Zoho CRM accepts a wide range of currencies including but not limited to the US Dollar (USD), Swiss Franc (CHF), Euro (EUR), Indian Rupee (INR), Korean Won (KRW), Mexican Peso (MXN), Australian Dollar (AUS), Swedish Krona (SEK), and more.
For an up-to-date list of accepted currencies, see this page.
What is the entry-level pricing for Zoho CRM?
Zoho CRM’s entry-level plan starts at $14 per user/month billed annually. It’s aimed at businesses looking to automate and optimize their sales cycle and gives access to a variety of features including sales forecasting, email insights, multiple pipelines, tasks, calls, and events, advanced filters, and scoring rules.
See full pricing plan details on the Zoho CRM pricing page.
Does Zoho CRM integrate with ActiveCampaign?
Yes. With the ActiveCampaign extension for Zoho CRM, you can sync users, choose fields to be synced, and track your contacts’ campaign activity all from within Zoho CRM.
For more details, please visit the ActiveCampaign and Zoho CRM integration page.