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Bela Stepanova Named 2021 Woman of the Year by the Stevie Awards

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We’re thrilled to announce that Bela Stepanova, VP of Product right here at Iterable, has been named a Silver winner of a Stevie® Award for Woman of the Year in Technology in the eighteenth annual Stevie Awards for Women in Business.

The Stevie® Awards for Women in Business honor ladies executives, entrepreneurs, workers, and the firms they run–worldwide. Hailed as the world’s premier enterprise awards, The Stevie Awards’ Women in Business classes noticed greater than 1,500 entries this yr for consideration in additional than 100 classes, together with Executive of the Year, Entrepreneur of the Year, Company of the Year, Startup of the Year, Women Helping Women, and Women-Run Workplace of the Year. Female leaders from firms like AIG, IBM, So. Cal Gas, AWS and AT&T have been additionally on the checklist!

“I’m honored and humbled to be acknowledged as a Woman of the Year in Technology! It’s a testomony to the work our crew is doing to steer in a extra equitable and thrilling future in tech.

Our crew focuses on bringing innovative applied sciences to manufacturers that assist them construct lengthy lasting relationships with customers. It was an thrilling and busy yr for us at Iterable. We launched model new AI merchandise, launched quite a few new product capabilities, and created the subsequent era of Iterable’s person expertise. We are obsessed with making entrepreneurs’ jobs simpler and higher day by day. When our prospects win, we win.

Amongst the exponential enterprise progress, I’m notably proud of the thoughtfulness with which we have now been in a position to develop Iterable’s crew and tradition. Diversity has at all times remained at the forefront of our efforts. Diverse groups are stronger, extra agile, extra artistic and more practical groups with regards to fixing complicated issues. Together, as an Iterable neighborhood, we’ve instituted insurance policies like versatile work and geoneutral pay that create an equitable and inclusive tradition at work, guaranteeing our workforce is supported, and empowered to perform their finest work. ” – Bela Stepanova, VP of Product at Iterable

At the age of 12 in her small hometown in Russia, Bela began coding. While at the time she didn’t have entry to the web, she spent evenings reverse engineering code from programming books. Coding allowed her to make her ardour for summary arithmetic extra tangible, and kickstarted her now 15-plus-year profession of combining design and knowledge science to construct merchandise used by thousands and thousands of folks.

At Iterable, Bela leads a crew of product and product operations managers, designers, companion managers, and technical writers. Within her first few months at Iterable, she not solely constructed and scaled the Product crew, but additionally exponentially accelerated product supply and created a imaginative and prescient for the Iterable product that facilitated our Series E funding spherical. Her human-centric method to design, mixed with a cross-functional and collaborative management fashion, has accelerated Iterable’s fast progress.

The Judging Process

The panel of judges chosen to pick this yr’s Stevie Award winners included over 70 professionals worldwide. We’re proud to share some of the commentary shared by the nameless judging panel, about Bela:

“Bela has a remarkable journey in her technology career starting at the age of 12 with limited access to resources. She is an inspiration to young women and girls considering a career in IT. Her human-centric approach to technology has positively impacted the growth of Iterable and she is setting the tone for the future of marketing with her approach to product development.”

“Great efforts by Bela at Iterable combining design and data science to build products used by millions of people today”

“Diversity rates are very hard to achieve, especially in a hyper competitive and dynamic hiring market. Bela’s team is ~55% female, including women at executive levels. Achieving this feat along with the focus on increasing valuation, velocity, scaling the team etc. is a phenomenal achievement.”

Equity and Empathy Fuels Innovation

It’s no secret that the tech business has a variety situation. But this isn’t only a superficial drawback—it has implications for justice and equity and may end up in flaws in product, use, and deliverability.

Bela has lengthy been a proponent of the connection between variety and innovation, main the cost for institutional change by way of mentorship and management.

Recently, Bela was featured in We are Tech Women’s “Inspirational Women” series the place she shared her private {and professional} growth timeline in addition to recommendation to assist ladies in know-how masking matters like mental success, profession challenges, and overcoming business bias.

Bela is obsessed with combining design and knowledge science to make trendy communications between manufacturers and customers extra empathetic. Recent product updates, like SMS hyperlink shortening and monitoring, Brand Affinity, and Aurora UX, replicate this ardour, and provides entrepreneurs the instruments they should join and construct lengthy lasting relationships with prospects, successfully and effectively.

Bela continues to be a pacesetter in pushing others to embrace humanity in advertising and finally make a distinction in the world with their work. We’re extremely proud to have her on the crew!

Our momentum grows every day and there has by no means been a extra thrilling time to affix the Product crew! Explore open roles on our careers web page!

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