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Automation is the future: how we’re improving EmailOctopus

If you’ve just lately signed in to EmailOctopus, you could have observed a few adjustments to our automations. Those adjustments type the base for the most important replace to the EmailOctopus platform but, which we’re excited to be rolling out in the coming months.

Through chatting with lots of you, we’ve heard the need to personalise your campaigns extra, but spend much less time constructing them. This is the place we see automations coming in – a spot the place you may ship emails, add tags or change a subscriber’s profile with out having to register each day to take action. 

Separating campaigns and automations

Your automations will not reside in the campaigns display – they’ve been damaged out right into a devoted display that you simply’ll discover by clicking “Automations” in the menu. The campaigns display continues to be the place for constructing your one-off emails – the form of emails that you simply’ll ship to hundreds of subscribers abruptly, maybe for a month-to-month e-newsletter or an enormous Black Friday sale announcement.

You will now discover your automated emails underneath the automations hyperlink in your dashboard.

Automations is the place your automated sequences lie. As of right this moment, you’ll have the ability to construct time-based sequences which is able to drip-feed emails to new subscribers. And in the coming weeks, we’ll be increasing this to mean you can tag subscribers, create completely different paths based mostly on “if/else” circumstances or queue an automated follow-up if a subscriber clicks on a hyperlink inside your email.

Breaking them out into two distinct classes will enable you to perceive this distinction simply. It will even enable our staff to higher clarify how you will get most worth from these upcoming options – lessening confusion and making enterprise-level email advertising easy.

Changes to our automation editor

Three months in the past, we additionally started rolling out our brand-new automation editor. This editor strikes the creation course of to a flow-like chart, permitting you to visualise precisely when your emails will likely be despatched.

The editor additionally varieties the bedrock for our future adjustments, the place you’ll have the ability to set completely different triggers and ship your prospects to completely different branches relying on their preferences. 

The large adjustments

With the iterative tweaks made, we’re now delighted to start rolling out wholesale adjustments to automations inside EmailOctopus. It’s one thing we’re calling superior automation.

The adjustments we’re rolling out will mean you can add actions, waits and circumstances to emails.

As we’ve talked about above, superior automation will embrace the capacity to set numerous triggers, capabilities to tag subscribers, ship completely different emails relying on particular behaviours and far, far more. It’ll mean you can create all types of highly effective automations, akin to onboarding sequences, gross sales funnels or anniversary emails and perceive your customers’ preferences higher than ever. 

We’re starting to roll it out to customers in Beta from early December, with a phased rollout deliberate. We’ll notify you in the EmailOctopus dashboard as quickly because it’s prepared so that you can use.

If you prefer to early entry, drop us an email, and we’ll add you to our early entry Beta testing checklist.

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