By now, you’ve seemingly began seeing extra textual content messages from manufacturers. In 2021, 42% of business owners texted their clients, whereas in 2022, that quantity grew to 55%. Brands are utilizing texting extra and extra as a approach to… Read More »What is the Difference Between SMS and MMS?
Every March we acknowledge Women’s History Month—a month devoted to acknowledging and celebrating the challenges ladies have confronted and, regardless of these challenges, the achievements they’ve been in a position to accomplish. According to the National Women’s History Alliance, the… Read More »Brands Getting Women’s History Month Right
It’s no thriller {that a} “cookieless future” is upon us. Despite some preliminary delays, Google plans to eliminate third-party cookies in Chrome browsers this 12 months and Apple has already blocked data aggregators and social media platforms like Facebook and… Read More »Zero-Party Data Strategies for 2023
There’s nothing that compares to the flutter of your coronary heart once you hear that infamous “buzz buzz” of your cellphone. Something thrilling is occurring on that little digital brick and you’ve got to know—immediately—what’s occurring. Marketers are absolutely conscious… Read More »The Latest Mobile Trends to Watch in 2023
As quickly as the calendar reaches February 1st (and possibly barely earlier than), manufacturers start rolling out their advertising and marketing campaigns that commemorate and pay homage to Black History Month. But is beginning close to or round February and… Read More »Supporting the Black Community During Black History Month & Beyond
February is right here and meaning cabinets are stocked with assorted candies, pink and pink trinkets, and playing cards that includes language as flowery because the literal bouquets subsequent to them. Shelves aren’t the one issues getting crammed with Valentine’s… Read More »Valentine’s Day Marketing Messages That Make an Impact
Activate is a really particular occasion. It’s a spot the place anybody that impacts the shopper expertise can be taught, develop, and community with business leaders from internationally. I ought to know. I’ve been to seven of them! Rather than… Read More »Tips for Attending Activate (From Someone Who’s Been to 7)
Customer knowledge powers the final buyer expertise. Seems apparent, proper? We have a lot info at our fingertips—birthdays, buy historical past, location, and many others. How might we, as entrepreneurs, not benefit from this wealth of data? What we’ve discovered,… Read More »Closing the Activation Gap, Embracing Customer Data
There has been numerous chatter about AI lately. Enough {that a} seek for AI leads to nearly 9.5 trillion results in beneath half a second. As a content material marketer, listening to about AI like ChatGPT creating first rate content… Read More »AI’s Role in Marketing, According to ChatGPT
In September of final 12 months, we introduced Iterable’s thrilling plans to broaden our operations to Australia and New Zealand (ANZ). While we’ve got lengthy been on a path of fast progress, over the previous couple of years we’ve gained… Read More »The Lowdown from Down Under: Thoughts from ANZ VP & Country Manager, Jeremy Smith