Let’s face it, planning an event can be tedious. Sticking to the allocated budget while ensuring every aspect of the event is taken care of is daunting. You have to look for a venue that’s conducive, coordinate vendors like audiovisual… Read More »Writing Optimized Event Invitation Emails: Key Elements for a Successful Campaign
In the dynamic world of B2B business, staying ahead of the competition requires efficient automation strategies and personalized customer engagement. That’s why we’re excited to introduce an automation trigger that will completely change the way you manage your accounts and… Read More »Power up your B2B sales and marketing with ActiveCampaign’s first account-based trigger
Artificial Intelligence (AI) has penetrated nearly every industry, and marketing is no exception. But is AI in marketing worth the hype, or is it just another overblown buzzword? AI technology is in high demand within the world of marketing because… Read More »Is AI in Marketing Worth the Hype in 2023?
There are many things that define the success of a product launch. A crucial component of this is having a well thought out launch strategy, and one of its key elements is the product launch email. This plays a vital… Read More »How to write a good product launch email
There’s a lot to juggle in the world of Customer Relationship Management (CRM). This condensed encyclopedia will decode the alphabet soup essential for sales professionals to master the CRM language. We’ve outlined the crucial vocabulary and acronyms, equipping you with… Read More »43 CRM Terms You Need To Know
Today, businesses around the world have embraced WordPress as a versatile and user-friendly platform for building and managing their online presence. With its intuitive content management system, even non-technical users can create and update websites with ease. One of the… Read More »The 7 Best Email Marketing Plugins for WordPress
At least 1 in 3 people have their email images turned off. Lots of people don’t even see your awesome email design. That makes your call-to-action email button your only chance to get conversions. But if your button is also… Read More »How to Make Bulletproof Email Buttons (HTML, CSS, and VML)
Customer retention matters — especially right now. But how do you keep your existing customers and bring in new ones and keep up with everything else involved in running your business? Enter automation. Automation lets you: Keep your customer data… Read More »Marketing Automation for Customer Retention: Keep Customers Coming Back
You lose a quarter of your subscribers every year. Sure, people unsubscribe. Everyone knows that. But you’re actually losing more people than you realize. Email unsubscribes aren’t the only way for you to “lose” your subscribers.Research from Marketing Sherpas shows… Read More »How to Win Back Lost Subscribers
Email marketing remains a cornerstone of successful business communication and outreach strategies in today’s digital landscape. We’ve compiled all the essential terms you need to know to sort through the wealth of jargon and technical terminology. Whether you’re a seasoned… Read More »Email Marketing Terms You Need To Kno