We can all agree that email communication is essential for successful businesses. However, for your emails to be successful and produce conversions, they have to land in the inbox. But what happens when emails don’t make it to the inbox?… Read More »What Is Return-Path Header (And Why It Matters)
A martech stack, short for marketing technology stack, is a group of tools that marketers use to execute marketing tasks. This includes technology to manage, execute, and measure marketing operations. The martech stack acts as a central command for marketing… Read More »What is a MarTech Stack?
Port 587 vs. port 465—what’s the difference which should you use? This is a pretty common question that comes up when sending emails. Below, we’ll walk you through everything you need to know about port 587 and port 465. But… Read More »SMPT Port 465 and Port 587: What’s the Difference?
By Sean Tinney May 30, 2023 It was a cool March day and I was sitting at my desk writing what was sure to be my next awesome blog post, when I heard my heater fan start up. A few… Read More »How to get Google reviews: A step-by-step guide to boosting your sales
If your organization uses emails to communicate with your audience, you’re in good company. Roughly 82% of marketers leverage email marketing and there are 347 million emails sent each day around the world. For reference, that’s roughly one email for… Read More »5 Ways to Elevate Your Email Marketing With Social Media Data
According to an independent report by Symantec in 2018, almost 85% of all emails are spam, and there’s always a battle to stop them. Multiple efforts have included the implementation of SPF, DKIM, and DMARC, which has now become pretty… Read More »What is BIMI? The reason behind Gmail’s blue tick
The most effective and impactful marketing always comes from ecosystems. Just as coral reefs and rainforests are home to numerous species working together to help each other thrive, your email, social media, and website should be part of an interconnected… Read More »How to Use Email & Social Media to Drive Traffic to Your Website
Postfix is a popular open-source mail transfer agent (MTA) that routes and delivers email. Occasionally, as part of the administration of this service, users will view, flush, and purge Postfix mail queues. These actions facilitate the manipulation of email delivery,… Read More »How to Flush the Mail Queue in Postfix
It’s not like email marketing automation is a new concept—the first email service providers have been around since the dawn of the world wide web in the early ‘90s. But in that time, a lot has changed, so we thought… Read More »3 Things You Can Do With Email Marketing Automation
By Kaleigh Moore May 25, 2023 The true measure of a website isn’t how flashy it looks. When you’re trying to build an email list, success comes down to one thing: how well can you turn web visitors into subscribers?… Read More »Sign Up Page Strategies Proven To Increase Your Email Audience