We’re excited at the moment to announce the winners of Iterable’s 2020 Growth Marketing Awards!
These awards acknowledge the firms which have excelled in attracting, partaking and retaining prospects by leveraging Iterable to energy customized communications at scale.
“We’re honored that some of the world’s most innovative brands choose Iterable as their partner for growth and customer engagement. This year, we’re pleased to recognize the standout work our Growth Marketing Awards winners have achieved in creating compelling campaigns and building strong customer loyalty.” ~ Justin Zhu, Co-Founder and CEO of Iterable
Here are the winners of every class.
Growth Marketing Team of the Year, Enterprise: DoorDash
DoorDash is a know-how firm that connects prospects with their favourite native and nationwide companies in additional than 4,000 cities and all 50 states throughout the United States, Canada and Australia.
Founded in 2013, DoorDash empowers retailers to develop their companies by providing on-demand supply, data-driven insights, and higher in-store effectivity, offering pleasant experiences from door to door.
“Iterable has shortly grown with us. Whether we’re attempting out a brand new set off or launching a multi-touch marketing campaign, we’ve been in a position to depend on Iterable to drive worth and be the conduit to what issues most to us—constructing a relationship with our prospects.
Iterable makes customer-centric advertising journeys easy and accessible to entrepreneurs of any degree. We’ve been in a position to scale automations and exams throughout viewers segments with ease.” ~ Gina Igwe, CRM & Retention Senior Director at DoorDash
Growth Marketing Team of the Year, SMB: ChowNow
ChowNow powers digital ordering for over 17,000 impartial eating places throughout the U.S. and Canada, enabling eating places to take orders in every single place their diners are on-line.
ChowNow’s restaurant email advertising program has made an influence on restaurant efficiency, growing total restaurant order quantity by 10% and equipping eating places with complimentary email advertising in gentle of COVID-19. ChowNow despatched emails on behalf of 1,500 eating places, to over 1 million customers, and driving 15,000+ incremental orders consequently.
“Iterable has provided ChowNow the backend to send personalized emails and push notifications at scale. Working with Rebecca, our Iterable CSM, has been wonderful. Our team has truly enjoyed collaborating and discussing improvement in our metrics with her. We can confidently depend on her guidance when setting up new marketing programs.” ~ Tyler Kotovsky, Senior Email Production Coordinator at ChowNow
Most Impactful Transition to Iterable: Care.com
Available in additional than 20 international locations, Care.com is the world’s main platform for locating and managing high-quality household care. Iterable’s platform enabled the firm to extend income via higher, extra customized one-on-one communications with its members.
“Iterable has allowed us to have better visibility of the member journey by consolidating three platforms into one. We have a better understanding of all the communication touchpoints we send to our members, allowing us to better optimize and simplify their journey.” ~ Tara Mahnk, Sr. Marketing Manager, Lifecycle Marketing at Care.com
Most Captive Audience: Fender
Since 1946, Fender has revolutionized music and tradition as one of the world’s main musical instrument producers, entrepreneurs and distributors.
To help the music-making neighborhood throughout social distancing, Fender launched the ‘Play Through’ initiative, providing as much as a million new customers three months of complimentary classes by way of their full studying app for guitar, bass and ukulele, Fender Play.
“Iterable has helped our crew as we ignite a digital transformation of our model, and we’re excited to see how their exponential development will help our personal. As a core platform in our advertising stack, Iterable permits us to maximise engagement, retention and lifelong worth for our digital guitar studying product, Fender Play.
The energy of Iterable allowed us to convey our messaging and buyer profile views collectively. This with the well timed and well-liked Play Through marketing campaign took us to the subsequent degree so far as bringing in new prospects and lifelong followers of the model.” ~ Matt Annerino, Vice President, CRM, Growth & Media at Fender
Most Sophisticated Use of Workflow Studio: TrainingPeaks
TrainingPeaks creates endurance coaching apps and options that assist athletes and coaches put together the proper strategy to attain their objectives. TrainingPeaks options are utilized by Tour de France groups, IRONMAN® World Champions, Olympians, age-group athletes and coaches round the world.
The TrainingPeaks crew delivered focused, skilled instruction by way of in-app messages to ship particular coaching plans tailor-made to every particular person’s races utilizing a customized occasion, leading to a big enhance in coaching plan gross sales.
“Iterable’s flexible API has allowed our team to use data in a powerful way by sending the right message at the right time to the individual user. Iterable has saved us time through automation and efficiency—now we are able to do more and do it better.” ~ Michelle Hiland, Email and In-App Marketing Manager at TrainingPeaks
Best Cross-Channel Campaign: Madison Reed
Madison Reed is a magnificence firm revolutionizing the means girls colour their hair. Madison Reed’s successful submission featured its ‘credit card failure’ workflow, which makes use of email, SMS and junk mail to inform a buyer that their bank card was rejected and that the firm was not in a position to invoice them for the month.
“Iterable makes it straightforward to include a number of completely different channels of advertising communications to make it doable to get essential notifications to our prospects in a well timed method. If it wasn’t for Iterable, we must use three separate platforms to have the ability to talk to our prospects by way of all the platforms we’d like—email, SMS, and junk mail.
Thankfully, we’re in a position to make use of the Iterable platform to have all these completely different communications work collectively. The better part is we’re in a position to pull reporting shortly, simply and in actual time to get an understanding of whether or not our workflow is working.” ~ Marie Seitzer, Lifecycle Marketing Manager at Madison Reed
Congrats to All the Finalists of the 2020 Growth Marketing Awards
Iterable congratulates all of its finalists: DoorDash, SeatGeek, UNiDAYS, Bloomon, ChowNow, Openfit, Care.com, Mightier, SilverCar by Audi, Fender, Prose, Rothy’s, Policygenius, Thumbtack, TrainingPeaks, Ad Remover, Madison Reed and Strava.
All finalists of the 2020 Growth Marketing Awards might be celebrated at Iterable’s digital model of its signature development advertising convention, Activate Live, on June 24. Register without cost at the moment!