As reported by MarTech Advisor, at this time we’ve announced the winners of Iterable’s 2019 Growth Marketing Awards!
These awards have been open to submissions from all corporations that leverage Iterable to energy personalised communications at scale.
With the Growth Marketing Awards, Iterable acknowledges the corporations which have excelled in driving dramatic outcomes.
Here are this yr’s winners of every class.
Growth Marketing Team of the Year: Redfin
Redfin, a technology-powered residential actual property firm, serves greater than 85 markets all through the United States and Canada and has helped prospects purchase or promote greater than 170,000 houses price greater than $85 billion.
At Redfin, progress is about greater than getting new prospects into the funnel. With Iterable, the enterprise can attain robust candidates, ship essential company-wide updates, construct drip campaigns to class attendees and extra. They’ve used Iterable to make their complete firm experiment extra and optimize sooner, thereby driving continuous progress.
Best Cross-Channel Campaign: Fetch Rewards
Fetch Rewards makes it straightforward to save lots of on on a regular basis grocery purchases—members can simply snap footage of their receipts to earn factors for each merchandise they buy from the 250+ fashionable manufacturers in the app and redeem them at no cost rewards to a whole lot of retailers.
Fetch Rewards is a real “mobile first company” in follow, not simply in identify. Rather than organising email first after which stumbling by way of cellular, they dove proper into cellular and have labored to leverage the Iterable platform to its full capability. They have additionally been desirous to leverage Iterable’s companions to create a holistic expertise for his or her customers.
Most Captive Audience: FabFitFun
FabFitFun, a quickly rising way of life model that recently raised $80 million, presents members a quarterly subscription field with full-size, premium magnificence and wellness merchandise.
FabFitFun is a customer-first, customer-obsessed model. They’re dedicated to studying from their buyer base, listening to what their followers need to say, and utilizing all of that to create significant, participating initiatives and campaigns with Iterable. Iterable has enabled FabFitFun to do personalization testing that’s helped higher interact their viewers and enhance income.
Most Impactful Transition to Iterable: Boxed
Boxed is a web-based retailer that permits you to top off on on a regular basis necessities from residence. Bulk-sized snacks, paper merchandise, magnificence merchandise and extra delivered to your door with free delivery and no membership charges.
Since transitioning to Iterable, the Boxed staff has pulled in information science fashions and constructed refined cross-channel workflows to extend their concentrate on lifecycle campaigns. They’ve additionally created 79 completely different experiments, testing topic strains, ship instances, content material and extra. Boxed has lowered prices and elevated attributed income to retention channels by 50%.
Most Sophisticated Use of Workflow Studio: Opendoor
Serving 37,000+ prospects in additional than 20 cities, Opendoor recently raised another $300 million to make shopping for and promoting a house a near-instant course of.
Opendoor makes use of Iterable Workflow Studio to automate key customer-driving campaigns. Two workflows particularly assist to generate almost half the exercise on the home-seller aspect of the enterprise. These workflows make the most of customized information feeds, webhooks, A/B splits, triggers and lists to serve related messages to multi-segmented audiences.
Partner of the Year: Ragnarok
Ragnarok is a New York-based digital company that leverages buyer profile information to create thrilling, customized content material and pushes it the place it must be.
As a solutions-oriented group with a propensity for excellence, Ragnarok maximizes what Iterable prospects can achieve from the platform and permits their continued success. The staff’s consideration to element and problem-solving abilities are unparalleled, taking every Iterable shopper from implementation to the highest type of execution, automation, and personalization.
Congrats to All the Finalists of the 2019 Growth Marketing Awards
Iterable congratulates all of its finalists: The Penny Hoarder, Policygenius, Redfin, Fetch Rewards, Masterclass, Viki, FabFitFun, ShopRunner, Calm, Boxed, bloomon, Shift Technologies, Opendoor, Madison Reed, Rocksbox, and Ragnarok.
All finalists of the 2019 Growth Marketing Awards can be celebrated at Iterable’s convention, Activate, going down at The Palace Hotel in San Francisco on April twenty third.
Many of these award finalists are slated to talk at Activate, so view the full agenda to see what’s in retailer!