Skip to content
Home » Blog » Announcing the Winners of the Iterable Expie Awards

Announcing the Winners of the Iterable Expie Awards

We’re excited at this time to announce the winners of Iterable’s 2021 Expie Awards!

These awards are designed to acknowledge and rejoice prospects that leverage Iterable to energy world-class buyer experiences. From extraordinary buyer engagement to genuine, empathetic connections, Expie Award nominees and winners increase the bar for entrepreneurs throughout the world.

“This year, the Expie awards acknowledge the evolution of our industry; one that transformed because of the pandemic and has since shifted in profound and permanent ways. We’re honored to recognize the teams and individuals that are leading the charge for positive change. They’re the best of the best. The superheroes of customer experience,” shares Andrew Boni, co-founder and CEO of Iterable.

Here are the Expie winners of every class:

Expie Winners 1

Marketing Dream Team of the Year, SMB: UNiDAYS

With greater than 20 million verified members in 114 markets, UNiDAYS is the world’s largest scholar affinity community. Since launching in 2011, the UK-based know-how firm’s imaginative and prescient has been to help, allow and encourage younger folks to be their finest selves, by leveraging their proprietary know-how to ship customized experiences to the Gen Z viewers at scale. UNiDAYS works with 800 of the world’s greatest manufacturers, together with Apple, Nike, ASOS and Microsoft, to ship 1000’s of provides to tomorrow’s younger skilled, throughout meals, tech, magnificence, vogue and journey, together with useful instruments to help nearly each facet of the scholar expertise, from well being and health to career-launching abilities.

“UNiDAYS started its partnership with Iterable in 2018, with the focus on satisfying the high expectations of our hyper-informed, hyper-connected customer base—students. However, our vision was never to stay still. Due to the COVID-19 pandemic, students were unable to study at their institutions and with physical shops closed, there was a real and immediate need to maintain high engagement with our audience,” shares Tamara Castelli, VP of Data and Insight at UNiDAYS. “We needed to raise our game and step-change our marketing capabilities, to become more sophisticated, automated and personalised. Thanks to the strength of the Iterable platform and our open minded, passionate and dedicated team, we are able to deliver extraordinary experiences to our customers. Our business has massively expanded as a result.”

Expie Winner 2

Marketing Dream Team of the Year, Enterprise: NBCUniversal

NBCUniversal is one of the world’s main media and leisure firms in the growth, manufacturing and advertising of leisure, information and data to a world viewers.They personal and function a beneficial portfolio of information and leisure tv networks, a premier movement image firm, important tv manufacturing operations, a number one tv stations group, world-renowned theme parks, and a premium ad-supported streaming service. NBCUniversal is a subsidiary of Comcast Corporation.

Expie Winners 3

Most Valuable Marketer: Judy Kaufman at Oportun

Oportun is an A.I.-driven fintech firm that gives hardworking individuals who have been omitted of the monetary mainstream with entry to accountable and reasonably priced loans.

The firm’s mission is to supply inclusive, reasonably priced monetary companies that empower its prospects to construct a greater future. Oportun primarily companies low-and moderate-income communities and helps its prospects transfer ahead of their lives, show their creditworthiness, and assist set up the credit score historical past they should entry new alternatives.

Oportun has been licensed as a Community Development Financial Institution (CDFI) since 2009, a recognition accorded by the U.S. Department of the Treasury in acknowledgement of Oportun’s major mission of offering credit score and monetary companies to underserved markets and populations. 

Judy Kaufman is a Sr. Program Manager of Engagement Marketing at Oportun. She was nominated by a number of colleagues at Oportun, who shared, “In the year since joining our team, Judy has had a major impact on our automation program, leading to an increase in open rates, click rates, email volume and more. She has been instrumental to the success of our team; from building campaigns and workflows for customers across multiple channels, to building a platform almost from scratch, she’s had a hand in crafting a seamless experience for all of our customers.”

Expie Winners 4

Marketing Moment of the Year: Calm

Calm is a mindfulness and psychological well being app that gives a spread of authentic audio content material together with: guided meditations, soothing sounds and Sleep Stories to assist customers sleep higher, stress much less and dwell a happier, more healthy life.

Calm went viral final yr after they sponsored CNN’s protection of the 2020 election, they usually haven’t stopped making memorable moments which might be resonating with their prospects.

“At Calm, each moment we have with a customer is a chance to make a positive impact; an opportunity to build trust, and develop a long-lasting personal relationship. With Iterable, we can make sure to amplify these moments and magnify them into memories” says Sue Cho, Head of Lifecycle Marketing at Calm. “Partnering with Iterable, we can ensure that our brand ethos extends throughout the entire customer journey. With less time spent worrying about automation and scale, we’re able to invest more in our customers.”

Expie Winners 5

Most Inspiring Switch to Iterable: Zoopla

Zoopla is one of the UK’s main property marketplaces. They are a property portal web site and app who present property brokers with promoting by means of their web site and our affiliated accomplice web sites. Importantly, Zoopla isn’t simply attempting to attach prospects with a spot to dwell. Instead, they’re seeking to join folks with a spot to name house.

“Our ultimate goal is to connect homeowners to their dream property. Increasing digital engagement is the key to delivering on this vision. With our legacy tech stack, however, we were stunted by manual data queries, batch data imports, and fragmented views of customer engagement,” shares Kerry Finn, CRM Manager at Zoopla. “By modernizing our tech stack with Iterable, we now have a platform and a partnership that is unlocking our growth. We can now deploy the strategies we need to increase engagement, like testing and rollout. It has made CRM a genuinely much loved part of our business, with all product and technology teams now wanting to bake database remarketing and return driving activity into their plans.”

Expie Winner 6

Best Use of Data: StreetEasy

You’ve most likely seen their advertisements on the subway, on bus stations or on prime of taxi cabs dashing by the busy New York City avenue. The name to motion is sort of easy: Find your house. StreetEasy is New York City’s premiere actual property platform for renters, consumers and sellers. If you’re in search of a brand new house in NYC or Northern New Jersey, StreetEasy places the energy of search and discovery at your fingertips.

“Big data can often mean big obstacles when it comes to creating cohesive, personalized experiences. That’s not the case with Iterable,” shares Nate Casimiro, Senior Marketing Operations Specialist at StreetEasy. “With Iterable Catalogs and Collections, we’re able to populate complex calculations within communication templates, reducing the reliance on our engineering team and leveraging our data science and analytics teams instead. This has generated efficiencies that have allowed our marketing team to develop targeted, personalized emails and push notifications on significantly faster timelines. These communications are mission-critical to our team’s efforts as we deliver millions of targeted messages to our users each month to help them in their journey to finding their next home.”

Expie Winner 7

Most Cohesive Customer Experience: Imperfect Foods

Imperfect Foods was based in 2015 with a mission to eradicate meals waste and construct a greater meals system for everybody. They supply imperfect (but scrumptious) produce, reasonably priced pantry gadgets, and high quality eggs, dairy, proteins, and extra, delivered conveniently to their prospects’ doorsteps. Their prospects can get the wholesome, seasonal produce they need alongside the grocery staples they depend on, with out having to compromise their price range or values

“We have a unique business model; our customers—each with different dietary preferences and sensitivities—must have an Imperfect Foods subscription and set a schedule to shop. They also have the option to customize their orders on a weekly basis. Thanks to Iterable, we’re able to deliver our customers individualized messaging at scale, and across multiple channels ensuring each individual receives an intensively personal and cohesive experience, “ shares Carlos Govantes, Senior Director of Lifecycle Marketing and Retention at Imperfect Foods. “Iterable is very intuitive and easy to use. We have been able to train a small team of customer care agents to deploy simple campaigns that notify customers when deliveries get canceled, changed, etc. This frees up so much time for the LCM team to focus on improving the user journey and allows our customer care team to directly connect with customers en masse.”

Iterable obtained unbelievable submissions for every class, and congratulates the finalists of the Expie Awards: A+E Networks, Booksy, Carvana, Coinbase, Drizly, Epic!, Fender, Go Auto, HoneyBook, On the Beach, Patrick Mackie (Made Renovation), Priceline, Redbubble Inc., Sherise Fan (DoorDash), and WeTransfer.

Leave a Reply

Your email address will not be published. Required fields are marked *