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Announcing Our Keynote Speakers at Activate 20

Anyone else really feel like time is flying by this 12 months? We solely have three months till our progress advertising convention, Activate 20! Iterable is returning to the historic Palace Hotel in San Francisco on June 8-10, and also you received’t wish to miss your probability to mingle with 800+ of the {industry}’s most modern minds who’re increasing the boundaries of contemporary advertising. 

A jam-packed agenda with world-class audio system and networking alternatives galore—right here’s the most recent on what you’ll be able to count on at Activate 20.

Visionary Keynote Speakers

Iterable co-founder and CEO Justin Zhu will kick off the primary day of programming on Tuesday, June 9, providing his distinctive perspective on the expansion advertising panorama and his imaginative and prescient on the way forward for personalization. 

Following Justin’s keynote, we have now invited famend model builder Jonathan Mildenhall to hitch us. As former CMO of Airbnb, Jonathan helped remodel the industry-disrupting property rental platform into the subsequent international iconic Superbrand—skyrocketing in valuation from $1 billion to $35 billion within the 4 years he spent at the corporate.

Jonathan has beforehand served as VP of Global Advertising Strategy and inventive at The Coca-Cola Company, main the workforce that launched Coca-Cola’s international advertising platform, “Open Happiness,” which turned their most worthwhile and awarded advertising platform ever.

Today Jonathan runs his personal model consultancy referred to as TwentyFirstCenturyBrand. Based in San Francisco, TwentyFirstCenturyBrand counts {industry} leaders like Sean Parker and Arianna Huffington as founding shoppers, alongside Pinterest, Peloton, Uber, Nextdoor, Headspace, and Front. Jonathan focuses on serving to founders and CEOs notice the potential of their firm model and the monetary worth that purpose-driven advertising will help create.

In the afternoon keynote, Iterable’s new VP of Product Bela Stepanova will cowl our newest product options and enhancements, in addition to what to anticipate on our roadmap within the 12 months forward. Prior to becoming a member of Iterable, Bela spent practically seven years at Box, the place she just lately served as Senior Director, Product Management, main Box’s first progress workforce centered on person adoption and engagement.

On Wednesday, June 10, we’ll welcome Brendan Witcher, VP and Principal Analyst, Digital Business Strategy at Forrester. Brendan is an knowledgeable on shopper conduct and expertise traits within the commerce engagement house. In his analysis, he covers matters similar to personalization and buyer expertise finest practices, engagement methods and conversion optimization.

Before becoming a member of Forrester, Brendan amassed 25 years of expertise working for enterprise organizations in retail and hospitality. He has held a number of management positions with Guitar Center and Harry & David, together with roles in strategic planning, e-commerce operations, digital advertising, enterprise analytics, buyer insights and CRM.

With the insights offered by these keynote audio system, you’ll stroll away from Activate 20 with a deep understanding of progress advertising, model constructing and cross-channel buyer engagement.

Our Pillars to Modern Marketing

In addition to our keynotes, Activate 20 has 20+ breakout classes, roundtables and panels divided throughout 4 tracks: Customer-First, Tech-Forward, and Community-Powered on Day 1 and Growth-Driven on Day 2.


The Customer-First observe will focus on easy methods to place empathy at the guts of your progress advertising technique. These classes will exhibit easy methods to create human connections that can result in relationships, which in flip will generate long-term loyalty. In her presentation, “New Users: Be a Warm Hug, Not a Death Grip,” Katie Welch, Growth Marketing Manager at Convoy, will clarify easy methods to onboard and assist new customers—with out coming throughout as a stage-five clinger.


The Tech-Forward observe will dive deep into the expansion advertising expertise stack, discussing the interior workings of cross-channel integration and automation. Here you’ll discover ways to create, execute and optimize campaigns throughout email, cellular push, in-app messaging and extra. In her session, “What I Learned From Driving Record Customer Growth to Being Blacklisted in the Same Week,” Jade Kolber, Senior Marketing Manager – Email at 99designs will reveal how she overcame each email marketer’s worst nightmare throughout their Cyber Monday marketing campaign.


The Community-Powered observe brings collectively the expansion advertising group in an entire new method, from industry-specific roundtables to panels on easy methods to develop professionally. These classes will supply alternatives to community, collaborate and be taught from each consultants and friends. In the panel, “How to Work With People,” Sarah Esterman, Lifecycle Marketing Manager at Webflow, and Loren Elia, Director of Product Marketing at HoneyBook, will share tactical suggestions for constructing relationships with colleagues and leveraging cross-functional partnerships to create profitable campaigns.


The Growth-Driven observe on Day 2 combines the powers of the three Day 1 tracks to focus on how harnessing buyer empathy, expertise and group can drive important enterprise progress. These classes will focus on easy methods to maximize effectivity, enhance productiveness and obtain ROI by no means thought potential. We’re saving among the finest for final, so that you’ll undoubtedly wish to stick round till we conclude the convention. Stay tuned for the complete Activate 20 agenda—coming quickly!

Save Your Spot at Activate 20

Early Bird pricing for Activate 20 remains to be obtainable, so register now since you received’t wish to miss your probability to see these {industry} thought leaders and community with main entrepreneurs. Secure your spot in the present day!

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