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Activate Tour 2023: Where We’ve Been and Where We’re Goin’

All aboard the Activate Tour train! Okay, it’s not a literal train, but that would be kind of fun, right? The metaphorical train we’re alluding to is the fact that Activate Tour is continuing to push forward with no signs of slowing down. As a quick refresher, for those of you who haven’t yet had a chance to join us, Activate Tour is a highly concentrated version of our flagship conference: Activate Summit. It’s a chance for marketers around the world to connect and learn from peers in a more intimate setting.

That’s right—around the world. Taylor’s not the only one with a global tour. This year we’re touring in the U.S. and venturing to other countries (and continents) as well. In September our tour started with a visit to Chicago, then we went to Europe for a quick trip to Amsterdam. Next up we have New York, Sydney, Palo Alto, and Los Angeles. (If you want to join us in the upcoming tours, register today!)

As we make our travels along the tour route, we’ll be updating this post with takeaways from each stop, so be sure to check back in for all the deets. Here’s a little recap of Activate Tour so far.

Activate Tour Chicago

Unlocking Growth by Closing the Activation Gap

Marketers gathered to tackle a pressing issue in their field—the Activation Gap. Iterable’s CMO, Adri Gil Miner, showcased how Iterable’s AI-powered cross-channel capabilities offer a solution. Marketers learned how Iterable empowers them to forge deeper connections with customers, delivering personalized and dynamic communications at scale.

Increasing User Activation With Iterable & Branch

Hallow‘s Head of Marketing, Evan Laird, shared their success story in leveraging Iterable and Branch. By focusing on SMS, they increased user activation, retention, and engagement. Attendees learned valuable strategies for building trust, optimizing onboarding campaigns, and achieving rapid results with SMS in their cross-channel marketing.

After the afternoon sessions, attendees engaged in a friendly ping pong competition, and enjoyed an evening of appetizers and drinks, nurturing meaningful connections, and camaraderie!


speaker presenting at Activate Tour Chicago

Captivating presentations gave attendees excellent takeaways.

wide shot of conference room with lighting on ceiling visable

The room was buzzing with marketing excitement.

Iterators and speakers join together for a group photo in Chicago

Iterators and speakers join together for a group photo in Chicago.

Activate Tour Amsterdam

Optimising Large Databases With Iterable: A Small Team’s Success Story

Anna Levitin, Email & Marketing Operations Lead at Powtoon, shared things to think about when it comes to what you’re currently using in your tech stack. Consider what challenges and business goals you have and then (re)think about your tech stack and potential migrations. She also pointed out that brands need to invest in tech to stay ahead of the game—don’t let your competitors take your customers.

How AI is Revolutionising Marketing

In a panel session featuring Anna from Powtoon, Sander Pot, Lead CRM at DPG Media, and Beata Linz, Global CRM Director and Consultant at Adbirds & Beata Linz Consultancy, the speakers discussed how AI is making an impact. For example, they discussed how marketers are using AI to help with code versus having to scrape answers from Google.

Saving time is one of the crucial elements of using AI to enable extra brain space for other things. So in the coding example, they mentioned not only having AI help with code from the beginning, but also to find mistakes in existing code—making their teams faster and more efficient. They finished with a sentiment we’re likely all feeling: if you don’t get on the bandwagon you’ll be left behind.

Crowded conference room at Activate Tour Amsterdam

Everyone getting ready for sessions to start.

Old European building where the conference was held

Can’t beat European architecture.

People seated watching a presentation.

Sessions begin in a packed house!

Activate Tour New York

*Coming Soon! (10/12/2023)*

Activate Tour Sydney

*Coming Soon! (10/26/2023)*

Activate Tour Palo Alto

*Coming Soon! (11/8/2023)*

Activate Tour Los Angeles

*Coming Soon! (11/9/2023)*

We Keep Chugging Along

As more takeaways come in from the various upcoming tours, we’ll be sure to add them to this blog post, so be sure to come back and check them out.

In the meantime, if you want to join us in New York, Sydney, Palo Alto, or Los Angeles, don’t miss your opportunity: register today! Can’t wait to see you there.

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