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Activate Summit Europe: Building a Better Customer Experience

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Activate Summit Europe is sort of right here! We gave you 5 causes to attend and a kind of causes was our speaker tracks. There shall be two speaker tracks at Activate Summit Europe. One observe will give attention to Marketing to the Modern Customer and consists of thought management from companions, prospects, and exterior specialists. But on this submit, we’re specializing in the opposite observe: Building a Better Customer Experience.

Don’t Miss Our Workshops

Before we dive into the classes on this observe, let’s not skip over what occurs the day earlier than the convention even kicks off. On Wednesday, twenty fifth May, as a convention amuse-bouche to whet your advertising and marketing palate, there are two Iterable-centric workshops.

New to the Iterable platform? Interested in a refresh of the fundamentals? The Iterable Foundations workshop is for you. Or, possibly you’re an Iterable wizard seeking to increase upon the methods you at present use the Iterable platform. If that’s the case, be part of us for the Iterable Advanced workshop. In both workshop you’ll depart with tangible takeaways that will help you navigate the Iterable platform.

The subsequent day, nevertheless, is when nearly all of the convention takes place. Let’s take a take a look at what you possibly can count on.

A Perfect Track Record

By mixing classes from companions, prospects, and exterior specialists, you’ll get a well-rounded perspective on tips on how to construct a higher buyer expertise. Each session will depart you with helpful takeaways and insights that you simply’ll solely get at Activate.

The Building a Better Customer Experience observe is a extra tactical take a look at how our prospects and companions develop and execute their advertising and marketing methods. From constructing buyer journeys to scaling internationally, this observe has the actionable recommendation that you must elevate your buyer expertise.

Let’s take a nearer take a look at the classes being supplied on this observe.

Why Establishing a Customer Journey Matters

To begin the day, WeSwitch’s Senior Email Marketing Manager, Ornella Gallo, will clarify tips on how to construct a buyer journey and why buyer journeys are essential to your advertising and marketing technique. By combining real-life examples and supporting knowledge, Ornella will take you by yourself journey as you hearken to her session.

Designing an Acquisition Journey to Encourage Retention

After Ornella’s presentation, Blockchain’s Growth Marketing Manager, Indi Pollard, takes the stage to speak about everybody’s favourite dynamic duo: acquisition and retention. But this time, with a twist. Indi will clarify some methods for designing an acquisition journey that not solely captures the eye of latest prospects, however retains them engaged, turning them into loyal prospects.

5 Levers to Help You Grow Your Business Across Borders

To construct up your urge for food for scalability (and lunch), Jen Lang, Chief Customer Officer of Secret Escapes, will stroll by means of 5 levers that may assist your model succeed relating to scaling globally. Jen will share her first-hand experiences with scalability within the hospitality trade and why, particularly in a post-pandemic world, there are a number of implications to contemplate when scaling internationally.

Combining Data, Tech, and Processes

After lunch, Wolt’s Head of Marketing Automation, Adrian Gray, will take us by means of the three keys to advertising and marketing automation: knowledge, tech, and processes. Adrian will clarify what the fitting knowledge is and tips on how to get it, what issues you might be having and tips on how to clear up them with the fitting tech, and lastly, how CRM impacts the remainder of your small business.

Impactful Email Experiences Through Inclusivity and Accessibility

Then, in a SparkPost-sponsored session, Elliot Ross, of Taxi for Email by SparkPost, takes the ground to speak about inclusivity and accessibility in email advertising and marketing. In this session you’ll be taught what steps your workforce must take to create an accessible, inclusive email advertising and marketing technique that builds a higher expertise for your entire prospects.

Track Takeaways

Like we talked about, this observe is supposed to supply extra tactical takeaways. You ought to depart most, if not all, of those classes with actionable subsequent steps that will help you elevate your present advertising and marketing technique. These classes will discuss concerning the expertise concerned in these processes and the outcomes of implementing a few of these advertising and marketing techniques. You’ll get a sense of the how and the why.

Ask questions, dig deeper, and community with different advertising and marketing professionals to create a record of issues to attempt once you’re again at your desk.

Are You Keeping Track?

Phewf, that was a lot of data. And that’s solely half of it! You’ll be capable to bounce between this and the Marketing to the Modern Customer observe to curate a convention that meets your wants. We’re all about personalisation.

Plus, there’s much more taking place past these observe classes. In addition to a morning keynote, that includes some Iterable product information, we’ll even have two afternoon keynotes and a completely happy hour the place you possibly can mingle and blend with fellow advertising and marketing specialists.

Don’t go up on the chance to be a part of the dialog! Register for Activate Summit Europe now.

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