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11 Best browse abandonment email examples to recover lost sales

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An deserted browse email is distributed to buyers who considered a selected product or class web page in your web site however left with out including a product to their on-line cart. A well-known battle, isn’t it?

Abandoned browse emails are barely completely different from cart abandonment emails that are triggered when buyers add merchandise to their cart however don’t try. 

An deserted browse email goals to encourage prospects to buy the merchandise they hung out viewing in your web page. The automated email additionally gives the right alternative to suggest comparable merchandise the shoppers could like. 

The knowledge beneath from Oberlo reveals that solely about 11% of buyers added merchandise to their carts within the Q2 of 2022. Between the second quarter of 2021 and 2022, we see a gentle drop to 12%.

While these figures could possibly be greater, there’s a chance that your ecommerce retailer doesn’t document up to the worldwide common, and that’s not good on your income. 

So, as you efficiently appeal to potential prospects to your ecommerce web site by way of social media, search engine optimization, and email advertising methods,  you should additionally be sure that these leads purchase from you. One of the confirmed methods to get the outcomes you’re hoping for is to ship browse abandonment emails.

And we’re right here with some highly effective browse abandonment email examples to encourage you.

11 greatest browse abandonment email examples

Some of the explanations behind browse abandonment in ecommerce websites are poor product web page design, an excessive amount of muddle, deceptive adverts, or poor consumer expertise. So it’s best to all the time look out for these.

But what in case your retailer’s design is flawless and but individuals carry on bouncing? That’s about time for you to craft these browse abandonment emails and encourage these guests to make a purchase order and develop into loyal prospects.

That stated, let’s present you 11 attention-grabbing examples of browse abandonment messages we’ve seen:

1. Cole Haan

Cole Haan’s abandonment email instance comes with a refined design. They don’t hesitate to maximize the sense of urgency with the “bag this one before it’s gone” caption. However, the email is neither pushy nor overwhelming, only a easy reminder.

Cole Haan additionally strikes your curiosity somewhat with the “check availability” CTA. 

Like the email topic line says, Cole Haan was eager to suggest merchandise comparable to what the browse abandoner had considered on their eCommerce retailer. This is an efficient means to have interaction potential prospects based mostly on their pursuits.

The browse abandonment email topic line is simple and exact. It additionally lets the recipients know that the merchandise within the email had been specifically curated for them. This will additional encourage the potential buyer’s buy intent.

So, like Cole Haan, you possibly can go for refined abandonment emails. Keep solely the required particulars and check out not to overwhelm your prospects. Integrating automated AI suggestions in your ecommerce retailer may also help you curate related merchandise just like the Cole Haan instance we simply noticed. 

2. Lego

Lego’s browse abandonment email doesn’t fall brief with the charming visuals. Unlike the Cole Haan instance, Lego’s email focuses on a single product. However, they don’t overlook the truth that individuals love incentives. Hence, they add a “free shipping” notification to their email.

Notice that additionally they embody clear and particular calls to motion.

The email topic is an apparent reminder that the shopper not too long ago considered some merchandise of their retailer, and that’s sufficient to get them again—particularly if they’d gotten distracted whereas shopping.

You can study from Lego and use participating visuals within the browse abandonment emails to enhance engagement and decide your potential buyers’ curiosity.

3. Adidas

Adidas understands {that a} browser problem may additionally have an effect on the shopping for journey, so that they select to empathize with the shopper.

They begin by exhibiting concern about what could have been the rationale for the abandonment. Even if the shopper didn’t have a browser problem, it might be good to know that the model cared sufficient to ask. 

Also, Adidas subtly integrates the concern of lacking out (FOMO) into the copy as an alternative of an outright promotional message. They deal with the shopper by saying, “you don’t want to miss out.” 

The browse abandonment email will get even higher with the curation of opinions in regards to the product. This means, potential patrons are inspired to proceed their purchasing based mostly on opinions from different patrons—and in accordance to analysis, 58% out of 95% of shoppers will purchase merchandise with constructive opinions. 

Also, though the email has a number of CTAs, they’re all exact and don’t confuse the shopper. 

The email topic on this abandonment email instance is a superb consideration grabber, too. It’ll both get the shopper interested in what occurred to their Wi-Fi or present real concern from Adidas. Either means, it’s sufficient to get a click on with out being too clickbait-ish.

Another factor you possibly can study from Adidas is to throw in some opinions in regards to the deserted product that your recipients considered when sending an deserted browse email.


Like Adidas, Nomad needs to know why the shopper dropped off with out including the merchandise to their cart. They use a well-crafted copy to point out this and nudge the shopper to proceed purchasing. Rather than an everyday CTA, Nomad stands out with the “seal the deal” caption. 

But that’s not all. Nomad additionally understands {that a} potential buyer would possibly want some reassurance earlier than shopping for from them. So, they point out that there’s a return coverage and a 2-year guarantee. With this, a skeptical prospect is inspired to purchase from them.

The topic line for this email is direct, based mostly on urgency, and signifies a way of authority.

Like Nomad, you possibly can use the browse abandonment emails to nurture belief along with your prospect and present prospects that you really want them to get pleasure from an uninterrupted purchasing expertise.

5. Haoma

Haomas’ browse abandonment email is a good instance of how a artistic picture and replica can emphasize the store’s readiness to assist the shopper. They perceive that the shopper may need some questions or want help to proceed purchasing. They don’t hesitate to present this to recover lost sales.

The email copy is direct. Also, they add a selected product that the shopper has proven curiosity in and use the “Add to cart” name to motion, which is extra exact. 

Next, Haoma throws in some buyer favorites to be sure that the patron visits their retailer once more. The topic line is an open-ended query that goals to instantly have interaction the shopper. 

When you ship your browse abandonment emails, like Haoma, it’s best to think about if the shopper could have had some queries however couldn’t get in contact shortly. Offering your assist proper of their mailbox with a fast follow-up email can be an efficient means to decide the patron’s curiosity and get them to make a purchase order in your ecommerce website.

6. The Dollar Shave Club

The Dollar Shave membership is thought for its exceptional boldness, and this deserted browse email stays on model.

The email focuses on the advantages of purchasing from the web retailer.

Also, The Dollar Shave Club’s email copy provides the shopper a assure that they’ll discover what they want and assures them that they’ll get a refund in the event that they don’t. With this assurance, a doubting prospect will not be reluctant to full the acquisition.

There’s additionally a high-quality picture of their shaving equipment. They end off with some humor and visual CTAs. Notice that the “Try the club” CTA is highlighted greater than the “learn more” CTA beneath. Obviously, they need to drive extra clicks on the primary name to motion.

The Dollar Shave Club additionally requires consideration with the “where did you go” topic line, maximizing curiosity.

With the email from The Dollar Shave Club, we see that you may lure prospects again and encourage them to cease trying to find alternate options by highlighting the advantages they’ll get out of your merchandise.

7. Samsung

Samsung’s abandonment message isn’t just a follow-up motion we frequently see in lots of automated emails. Samsung begins by telling prospects the product they like is in excessive demand— that’s FOMO in play. They additionally immediate the shopper to examine their retailer for different merchandise they’d like.

The topic line makes use of free transport to encourage clicks:

Additionally, they embody strategies for comparable merchandise.

Samsung additionally didn’t miss out on an opportunity to cross-sell by mentioning the opposite product classes they need the shopper to examine. They end off by highlighting incentives and reward packages prospects can get pleasure from.

You can use comparable browse abandonment email templates to create a powerful sense of worth round your merchandise and match this with a sign of urgency. If the shopper who’s already within the product sees that it could run out quickly, and is aware of they’ll get monetary savings—they’ll probably take the bait.

8. On

On’s email is somewhat comparable to Samsung’s. They construct urgency across the merchandise that the shopper has considered. They additionally add the “free shipping” incentive and embody the varied classes of merchandise of their retailer.

The email design is modern and simple on the eyes. The name to motion can be easy.

On makes use of the caption “still available?” A exact topic line that’ll set off curiosity with the prospect and get them to open the email. 

9. National Mattress Outlet

It’ll be laborious to ignore the catchy shade mixture within the above browse abandonment email from National Mattress Outlet.

In this deserted browse message, the caption – “express delivery” is what prospects see first. This quantity-based provide is a method for the shop to enhance the conversion fee whereas boosting the common order worth. Again, there’s a refined trace that the product will promote out quickly.

The email additionally features a immediate for purchasers to contact them with questions they may have and consists of different product classes. They provide coupons that’ll assist prospects save more cash. 

“Get it before it’s gone!” is a pleasant catch for purchasers who don’t need to miss out on the high-quality mattress they like.

You can ship an analogous abandonment email that mixes all of the elements— incentives, nice design, personalization, and buyer assist.

10. Pulp & Press

This Pulp & Press email basically says: we all know you like this product, however others adore it too, so get it earlier than they do.

The focal picture additionally contributes to exhibiting the enjoyment of consuming their product.

Pulp & Press doesn’t draw back from an ideal cross-selling alternative. The CTA buttons are clear, and the texts are exact. And lastly, they encourage the shopper to be part of their reward program. Everything about this browse abandonment email is constructed to have interaction the shopper.

Further, Pulp & Press makes use of a cheerful and thrilling topic line to get the shoppers’ consideration. This is one thing you possibly can undoubtedly emulate with your personal emails, too. 

11. American Giant

American Giant makes use of plain textual content to drive its message throughout. The copy is simple: they let the prospects know that customer support is available.

There’s a definite “Shop Now” button that’s inconceivable to miss. This abandonment email by American Giant focuses on a single product neatly positioned inside the email. 

Also, the topic line is a curious one which’ll get the recipient to click on. Simple emails like this one are simple to pull off, and also you’d be stunned by how efficient they are often.

How to create browse abandonment campaigns in 4 steps

People go to your ecommerce web site for various causes. Some could include buy intent, whereas others could also be window purchasing. These window buyers are the precise motive why you need to have a browse abandonment technique in place.

It doesn’t have to be troublesome! In truth, you possibly can create browse abandonment email campaigns in 4 easy steps utilizing GetResponse.

Step 1: Create a advertising automation workflow

The advertising automation workflow you create will depend on the pages buyers go to in your web site. So, you’ll use the ‘page visited’ situation (indicated within the picture beneath) to obtain this and filter out prospects who’ve bought in your website. This means, you possibly can make sure that the abandonment emails are delivered to the correct viewers.

A marketing automation workflow for browse abandonment emails generated in GetResponse

The GetResponse automation creator has a dynamic phase filter that makes it simpler to streamline your workflow as you create it.

You can goal homepage abandonment, website search abandonment, and so forth.

Step 2: Send a ‘recently viewed’ message with an AI-generated suggestion

With GetResponse, you need to use AI suggestion engines to recommend merchandise based mostly on the objects prospects view in your retailer.

That will increase the relevance of your emails, permitting you to recover extra browse abandonment income.

You can arrange the emails utilizing our drag-and-drop Email Creator. Just add the Product Recommendations block into your message, select your retailer, and choose the “Recently viewed” suggestions sort.

How to set up the browse abandonment email in GetResponse.

Once you’re performed, guarantee that all of the situations, actions, and filters are arrange correctly, and also you’re good to go.

Step 3: Do a take a look at run

After you’ve gotten configured your browse abandonment emails, you need to make sure that you bought all the small print lined. Captivating topic traces, well timed email deliveries, high quality email copy, and so forth. Take one other look at all of your settings and workflow charts too.

You also can simulate the shopper habits to see whether or not the emails will probably be triggered and the way they’ll look.

Note: If you’ve gotten a powerful contact record and are apprehensive in regards to the deliverability of your browser abandonment emails, ensure to dedicate a while to IP warmup earlier than organising your automation.

Step 4: Monitor progress

Once your email marketing campaign is stay, monitor it to guarantee it’s performing nicely. Don’t be afraid to tweak the marketing campaign settings when vital to enhance the email efficiency.

We are launching AI Email Generator (at the moment in beta) that permits split-testing up to 5 completely different variations of probably the most essential parts of you browse abandonment emails. Make positive to test it out when it’s out there!

Final phrases

Your email advertising technique mustn’t solely intention to nurture new and current prospects. It may also be an avenue to enhance sales by way of browse abandonment email campaigns.

Sending browse abandonment emails is an efficient means to regain potential patrons. Use these emails to present prospects what they’re lacking out on. You also can use them to cross-sell various merchandise or provide buyer assist. The latter works greatest if the consumer deserted your website due to technical points. 

GetResponse MAX helps you automate your browse abandonment emails with extra precision and fewer trouble thanks to enhanced customization {and professional} assist keen to provide help to succeed.

Now that this, go forward and create some superior browse abandonment emails to flip window buyers into patrons. Good luck!

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