Today, I’m extraordinarily proud to announce that we now have surpassed $100 million in Annual Recurring Revenue (ARR). This is an incredible milestone for Iterable, and an unimaginable second for our group, prospects, companions, and buyers. It’s a real testomony to the arduous work and dedication of our group, and a key indicator of being on the forefront of a quickly evolving market. Crossing this vital milestone comes on the heels of our $200 million Series E funding spherical in June and underscores our continued disruption of the $25 billion world advertising and marketing automation business.
Guided by our core values and dedication to customer-centricity, we’re partnering with manufacturers like Bombas, Cinemark, and Priceline to guide in a extra thrilling, progressive, and equitable future in tech. We’re redefining advertising and marketing and pushing others to do the identical.
Our Journey to $100M ARR
Reflecting again on the previous eight years, I’m crammed with marvel, gratitude, and optimism. Wonder, once I take a look at all we’ve achieved in such a comparatively quick period of time. Gratitude, for the group who persevered by numerous lengthy days and nights to construct a platform and ecosystem that has helped to empower our prospects. And optimism for what we’ll accomplish over the subsequent eight years and past.
I vividly bear in mind the early days of Iterable; they actually weren’t simple. They have been crammed with spectacular highs and discouraging lows. But, pushed by a mixture of our imaginative and prescient for Iterable and sheer tenacity, we managed to realize early traction. It took us two years to hit $1M of ARR and one other two to achieve $10M of ARR. I’ll always remember the way it felt to cross these exhilarating income marks. Eclipsing $100M feels simply as unimaginable. I’m extraordinarily happy with what we’ve constructed, and extremely excited to see what we obtain subsequent.
The Digital Transformation
Keeping a pulse on advertising and marketing business developments and client preferences has been a precedence at Iterable for the reason that starting. When client expectations of manufacturers surged in the course of the pandemic, and companies have been challenged to speed up their digital roadmaps, we geared up entrepreneurs with the instruments they wanted to remain aggressive. When our prospects win, we win.
“Consumer expectations for a great experience with brands are at an all time high,” shares Justin LeBlanc, Senior Director of Marketing Messaging at Priceline, “With Iterable, we are able to adapt and optimize our marketing messaging to provide authentic and individualized customer communications.”
From day one, our goal has been people-first and data-driven—to complement the relationships between customers and types in addition to empower manufacturers to create significant experiences. Our dedication to customer-centricity and unparalleled innovation in know-how differentiates us available in the market.
“Time after time, our customers cite their positive experience with the Iterable sales team as a key reason for selecting Iterable,” shares Jan Zeman, Senior Vice President of Sales, America, “Taking pride in how we treat prospects, educate and deliver value is what our customer-facing teams are all about.”
We’re on the forefront of the digital advertising and marketing transformation, partnering with a number of the most progressive firms across the globe and equipping them with the instruments they should set up deep, genuine, and long-lasting buyer connections throughout a interval of super change.
Culture That Allows Ingenuity To Thrive
A numerous workforce is a strong workforce. Different views result in elevated innovation and create extra related and considerate merchandise, and a greater world. We consider constructing a group with numerous concepts, backgrounds, and expertise helps everybody make one of the best selections, and makes know-how and advertising and marketing campaigns extra equitable and impactful.
Markita Jack, our Head of DEI, helps us construct a extra related, intentional, and community-oriented tradition that creates area for everybody, wherever they’re situated. “Only when a workplace is designed to support a diverse workforce will it attract one. And, as we know, a more equitable future—one of equal opportunity for people of every race, color, sexual orientation, gender, and ability—is a more profitable one,” says Jack.
From Affinity Groups to Diversity Office Hours to a hybrid work mannequin, we’re taking steps to create an inclusive tradition the place ingenuity can thrive and staff have entry to equal alternatives for development. In the final 12 months, we’ve been acknowledged because the Best SaaS Company to Work For by Future of SaaS Awards, named an Employer of the Year and obtained Achievement in Promoting Work-Life Balance by the Stevie Awards, and made the record of Bay Area Best Places to Work for the fourth consecutive 12 months.
Unparalleled Innovation in Technology
We consider that product innovation occurs most successfully on the intersection of individuals, course of, and know-how. Our buyer development is fueled by ongoing product improvements, like:
- Aurora, the subsequent technology of Iterable’s consumer expertise, an intuitive design replace with a sequence of analytics, collaboration, and usefulness enhancements all through our platform to provide prospects stronger instruments to achieve their objectives.
- New SMS options, like customized area assist, automated hyperlink shortening, and click on monitoring. We are prioritizing cell privateness and SMS compliance, together with iOS 15 updates.
- Brand Affinity™, an clever personalization resolution powered by Iterable AI, which supplies entrepreneurs with distinctive insights into how prospects really feel about their model, in actual time. Brand Affinity was just lately named Product of the Year within the 2021 Sales and Marketing Technology Awards program (The Sammys).
Industry awards and recognition reinforce the impression of our group and know-how. In the previous 12 months, we’ve been named a Leader in Marketing Automation within the G2 Fall and Summer Reports, Best Overall Marketing Automation Platform by the MarTech Breakthrough awards, and Bela Stepanova, our VP of Product, was awarded the Stevie® Award for Woman of the Year in Technology.
“The marketing technology space is rapidly changing, and is at a pivotal moment with the convergence of digital, AI, and the demand for seamless, memorable, and individualized customer journeys,” shares our latest board member, Stephanie Buscemi, Chief Marketing Officer of Confluent, and former Chief Marketing Officer of Salesforce, “Iterable is guiding some of the world’s most advanced marketers in industries like consumer packaged goods and retail on how to orchestrate rich customer experiences at scale, striking the right balance between privacy and personalization. The Iterable product is ahead of what is a very crowded and noisy marketing technology landscape today.”
Expanding our Global Impact
I’ve at all times had a simple imaginative and prescient for Iterable: Help individuals. Help manufacturers construct relationships. Help entrepreneurs join with prospects. Help customers work together with the manufacturers they love. We ship on this imaginative and prescient every single day, by equipping a number of the most progressive firms across the globe with the instruments they should set up deep, genuine, and long-lasting buyer connections, and energy conversations with billions of individuals worldwide.
We expanded our operations in 2019, opening our first worldwide workplace in London. Being in a brand new time zone allowed us to supply “boots-on-the-ground” assist to our rising record of worldwide prospects — which now span greater than 30 nations around the globe. Our EMEA group, which helps our increasing world buyer base, has grown 147% year-over-year.
“We’re really excited about our partnership with Iterable and working together in the next phase of growth for Secret Escapes,” stated Jen Lang, Chief Customer Officer at Secret Escapes. “This partnership plays a key role in optimizing our marketing strategy to ultimately meet our company goals, as we continue to inspire our customers to escape through relevant, timely, and engaging content.”
Growth Mindset: The Future
Our 4 firm values of belief, humility, steadiness, and sustaining a development mindset information us as we develop, guaranteeing we by no means lose sight of the components that acquired us right here within the first place. As we sit up for persevering with our momentum and reaching new milestones within the years forward, we’re dedicated to creating much more entrepreneurs the heroes of their very own journeys.