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Watch Out For These 8 Email Design Trends in 2021

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Despite the continued results of the pandemic, what offers us hope is how manufacturers stay undeterred in their mission to enhance their buyer experiences.

This 12 months, B2C entrepreneurs plan to increase their marketing budget by more than 25% to proceed investing in modern applied sciences, comparable to fashionable advertising and marketing automation platforms that harness the ability of email advertising and marketing to affect shopper spending.

But they need to use their allotted assets correctly. Fortunately, you don’t essentially want an enormous price range to create head-turning campaigns. With some design inspiration (and A/B testing), you possibly can enhance engagement and drive buyer loyalty throughout these unpredictable instances.

Thanks to the next examples from Really Good Emails, you’ll discover a curated listing of eight email design traits to get your artistic juices flowing.

(And for these maintaining observe at residence, sure, whereas these emails could not have been created this 12 months, we consider that these are the design traits which might be positive to persist in 2021.)

Let’s dive proper in!

8 Email Design Trends to Inspire You in 2021

1. Clean, Simple Design

The Nue Co. believes in offering prospects with clear, preservatives-free merchandise, and this philosophy is mirrored in this marketing campaign.

The considered use of white area, crisp traces and impartial colours exude sophistication with out distracting the reader from the core message.

Calm, a mindfulness and meditation app, makes use of alternating visuals and textual content and soothing colours to create a soothing impact for its sleep-challenged reader.

The photographs assist the reader visualize evening’s relaxation whereas the trainer’s bio lends credibility to the course and encourages the reader to enroll.

2. A Pop of Color

Airbnb’s model character is usually extra subdued, however this thanks marketing campaign proves {that a} splash of shade can enliven a message with out dropping model identification.

The attention-grabbing rainbow award card evokes pleasure, happiness and gratitude with out overstimulating the reader.

You Need A Budget (YNAB) is private budgeting software program that makes monetary planning much less intimidating and extra enjoyable with its use of shade.

While the tender purple background makes the message stand out, the blue sky arouses a way of peace and safety, each of which could be achieved by way of cautious cash administration.

3. Bold Typography  

Dunkin’ makes use of a shiny, sans-serif headline in this coronavirus-related email to take care of its model identification and supply most readability for the reader.

The message about well being protocols and safeguards ensures individuals’s security, which helps earn the reader’s belief.

Outdoor Voices makes use of its, effectively, out of doors voice to get individuals to buy a charitable trigger.

The large, blue headline gives glorious readability throughout a number of gadgets and likewise evokes emotions of selflessness in the reader.

4. Playful Shapes

Delightful messages come in all sizes and styles, and Iterable’s Activate Live announcement marketing campaign is one among them.

The animated, colourful shapes are strategically positioned to focus on the message, and the reader can’t assist however take motion to study extra concerning the upcoming digital occasion (or no less than we hope so!).

Save your seat for this may’t-miss occasion. 

Email design trends - Iterable Activate Live announcement

Blu Dot, a up to date furnishings store, understands that ottomans aren’t only for storing additional blankets.

To spotlight their versatility, they organize them in enjoyable, playful methods with the assistance of fashions to encourage the reader to buy this multifunctional merchandise for his or her residence.

5. S-Curve Layout 

Feather, a supplier of furnishings leases, strays from the usual one-column format to create a modular or “S-curve” design.

Its use of unfavourable area helps distinguish the modules and the featured gadgets, and the descriptions invite the reader to mull over the main points earlier than deciding which items they wish to lease.

U.Ok. residence enchancment and DIY retailer, B&Q, delivers an email marketing campaign with a modern, modular look that’s onerous to disregard. Each block actually paints an image of how the featured shades, starting from white to shiny turquoise, can remodel somebody’s partitions.

Overall, the format, minimal use of shiny shade, and clear CTAs make this message compelling for the reader.

6. Action-Based Animations 

In this re-engagement marketing campaign, venture administration app Asana makes use of an animated operating determine to convey pace and agility, each of that are important to finishing a venture on time.

Aside from bringing life to this message, this animation additionally creates a way of urgency for the reader and prompts them to take rapid motion.

Online relationship app Tinder makes use of animations in this onboarding marketing campaign to coach a brand new member about its companies, and every animation represents a special motion.

Whether it’s inviting the reader to add an image, set preferences or allow notifications, the message is obvious: The sooner they full their profile, the earlier they’ll beginning swiping and connecting.

7. Value-Illuminating Illustrations

SeatGeek usually makes use of illustrations so as to add a component of storytelling to its messages.

In the instance beneath, the marching band, magnifying glass and stadium spotlight the principle advantages of utilizing its ticketing service, which embody getting the most effective offers on stay music and occasions from one supply.

Aspiration, a socially-conscious digital banking different to conventional monetary establishments, makes this marketing campaign heat and welcoming by together with a benefits-driven message and a related illustration to match. The mountain background on the bank card illustration depicts “your chance to reach the pinnacle of bank accounts.”

While the picture provides a contact of lightheartedness,  the message instills a way of function for the reader, engaging them to enroll and “do good at the same time.”

8. Back in Black

Whether you’re a designer creating lovely prototypes or an engineer constructing a chatbot through an API, Marvel (not related to Marvel comics) has you lined.

Thanks to stay-at-home orders throughout the pandemic, the typical display time has elevated dramatically, and dark-designed emails can present some much-needed aid whereas participating the reader.

Harry’s is aware of the best way to spotlight its product in razor-sharp focus. Its darkish design creates a complicated look that appeals to its target market.

It’s necessary to notice that customers don’t must have darkish mode enabled to acknowledge the advantages of a darkish shade palette. Not solely can it assist cut back eye pressure, however it might probably additionally supply distinctive depth and dimensionality that stands out in the inbox.

Closing Thoughts

As you go about this 12 months, take into consideration the way you may incorporate a few of these email design traits into your campaigns. What speaks to your online business—is it minimalism? Bold typography? Bright, colourful shapes? Whatever you select, make sure that it not solely aligns along with your model character, but additionally delivers worth to each buyer.

Want to offer your email advertising and marketing a makeover? Reach out and schedule a demo with Iterable right this moment.

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