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5 Ways We Partnered to Make Martech Stack Moves

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If you thought we’d conclude 2021 with out an ode to the martech stack, you’d be mistaken. You’ve heard us discuss digital transformation all 12 months and, now that January is across the nook, we wished to spotlight a few of our partnerships that helped gasoline our clients’ digital transformations through a strong martech stack.

First, we must always take a step again and evaluate the weather of a martech stack. A martech stack is the gathering of promoting instruments your model makes use of to execute your advertising and marketing technique. Whether the instruments in your arsenal are for knowledge administration, analytics, personalization, or extra, the hot button is having these varied instruments talk with one-another to create automated processes utilizing a constant knowledge set.

Our accomplice ecosystem ensures that we’re giving our clients entry to a completely fleshed out martech stack that evokes digital transformation. Let’s check out 5 partnerships which might be elevating our clients’ experiences.

1. Demystified Data Management

In October of this 12 months, Iterable introduced our partnership with Snowflake to improve our knowledge administration capabilities. With Snowflake’s Secure Data Sharing capabilities, knowledge isn’t copied or transferred between consumer accounts. Iterable clients on the Snowflake Data Cloud are ready to entry their first-party consumer knowledge immediately from their Snowflake account, democratizing knowledge whereas nonetheless holding it safe.

Learn extra concerning the Snowflake + Iterable integration

2. Amped Up Analytics

We accomplice with Mixpanel, a product analytics firm, to mix their skill to shortly analyze and measure buyer knowledge with Iterable’s capabilities. Now, clients can automate their lifecycle advertising and marketing campaigns after which, by amassing and analyzing knowledge on these automated campaigns, clients can shortly iterate on their present methods to enhance the client expertise. Plus, with the cohorts characteristic, manufacturers can see how their greatest clients are changing and weave that data again into present campaigns. Automated processes mixed with quick analyses takes the burden of handbook testing off your advertising and marketing staff and permits them to concentrate on an agile development advertising and marketing technique.

Learn extra concerning the Mixpanel + Iterable integration

3. Enhanced Ecommerce

Friendbuy, a referral advertising and marketing platform, permits our clients to enhance acquisition and retention by understanding the connection between customers and your model. Whether Advocates or Friends, the Friendbuy integration captures email addresses and telephone numbers by means of the referral program and this data can robotically get added into Iterable’s particular workflows and campaigns. We know peer-to-peer advertising and marketing is very efficient, however traditionally it hasn’t been simple to monitor how word-of-mouth advertising and marketing is unfold all through your viewers. With Friendbuy and Iterable you possibly can determine your greatest clients and create a buyer expertise tailor-made to them.

Learn extra concerning the Friendbuy + Iterable integration

4. Mastered Location on Mobile

When including cellular instruments to your martech stack, location-based cellular advertising and marketing might be one of many first options you’d search for. Us too. That’s why we accomplice with Radar. With Radar’s geofencing capabilities, Iterable clients can now implement real-time location-based advertising and marketing messaging by including just some traces of code. Localization is essential when delivering related, constant messaging to your clients.

Learn extra concerning the Radar + Iterable integration

5. Celebrated Cross-Channel Marketing

Wouldn’t it’s good to simply perceive the place customers had been coming from and determine useful media sources? Yeah, we thought so too. (*5*), the advertising and marketing measurement platform, can course of billions of cellular actions (day-after-day!) to clearly attribute each set up to the precise media supply and provides your advertising and marketing staff an entire view on CPI, advert spend, ROI, and the end-to-end consumer LTV.

Based on correct attribution knowledge and wealthy in-app occasions carried out by customers, you possibly can create automated workflows in Iterable which might be triggered when sure in-app occasions are accomplished. Customers can bounce from channel to channel and your advertising and marketing staff may have full visibility to create a seamless cross-channel expertise by utilizing deep linking to drive conversions and LTV.

Learn extra concerning the AppsFlyer + Iterable integration

Make Martech Stack Moves

These 5 partnerships, together with a wealth of others, create a holistic view of every buyer. With centralized knowledge pulled out of your knowledge administration, analytics, personalization, cellular, and email functions, your martech stack turns into a well-rounded powerhouse that takes the handbook work out of understanding your clients. And that is just the start.

We’re excited to see what buyer expertise traits emerge as we head into 2022. With new traits come new martech necessities and we’re at all times considering one step forward.

To see how Iterable can consolidate your martech stack, schedule a demo immediately.

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