Cross-channel advertising and marketing is our bread and butter. It’s type of our factor. We know that to create a high quality buyer expertise, prospects ought to have the ability to bounce from channel to channel whereas persevering with to obtain seamless, customized advertising and marketing messaging.
As the 12 months attracts to a detailed we determined to embrace the nostalgia and have a look again at a few of our buyer tales that finest embody cross-channel advertising and marketing. Who actually hit the nail on the top and created a one-of-a-kind buyer expertise?
Let’s stroll down reminiscence lane collectively as we discover our prospects’ tales and revisit the successes they noticed after implementing a totally cross-channel expertise.
1. Jersey Mike’s
Talk a few cross-channel hero. (Get it? They’re a sandwich chain.) We’re spotlighting Jersey Mike’s as a result of they’re not a digitally-native model. Born in 1956, Jersey Mike’s needed to utterly rethink their advertising and marketing technique to sustain with the continuously evolving panorama. One means they modernized their advertising and marketing was by updating their cellular app and guiding customers there, as an alternative of the cellular website.
By gathering cross-channel information with the purpose of re-engaging loyalty program members, Jersey Mike’s was capable of see which prospects hadn’t made an in-app buy previously three months after which despatched these prospects an email reminding them to take a look at the app. Cross-channel advertising and marketing is all about assembly the client the place they’re, in the end to creating an expertise that builds buyer belief.
Learn extra about Jersey Mike’s digital transformation.
Care.com, an internet market for childcare, senior care, particular wants care, tutoring, pet care, and housekeeping, had a wide range of advertising and marketing instruments at their disposal, every devoted to a distinct channel or totally different kind of promoting message. Not solely was it tough to take care of every particular person platform, however getting an entire image of a person buyer, who might have interacted with a number of channels, was proving to be an unnecessarily heavy elevate for the advertising and marketing staff. So, Care.com got down to replace their martech stack.
By consolidating their martech stack into one platform, and making the most of know-how companions, Care.com was capable of create an info loop that broke down the silos that had beforehand existed between their advertising and marketing instruments. Now, Care.com can create cross-channel campaigns, like deserted cart campaigns, and get a full image of how their prospects are interacting with every channel.
Learn extra about Care.com’s cross-channel successes.
Honeybook, a model devoted to serving to small companies run effectively, was trying to create an entire lifecycle technique for purchasers. They wished to have the ability to join with their prospects at every step of their particular person journeys, guarantee they had been getting the absolute best expertise, and, in the end, appeal to and retain subscribers. To do that, Honeybook wanted to grasp how every buyer used their advertising and marketing channels and, due to speedy progress, they wanted to do it shortly.
With a 15-day migration to Iterable, Honeybook was capable of hit the bottom operating and introduce segmentation that helped them higher perceive how, the place, and and when prospects had been interacting with their product. As a end result, they had been capable of create campaigns that align with each stage of the client lifecycle.
Learn extra about Honeybook’s migration to Iterable.
(*5*) discovered themselves in a novel place. Because they’re a ticket market for all kinds of occasions, their prospects didn’t actually match into one class. So, that they had to determine the way to finest market their companies to an extremely numerous viewers. While previously, email and push notifications had confirmed to be the simplest, they had been struggling to ship seamless experiences as a result of their push notification supplier and email service supplier had been on two separate platforms.
To construct a very cross-channel expertise, SeatGeek consolidated their advertising and marketing instruments onto one platform, Iterable, and had been capable of implement triggered messages, automated newsletters with dynamic content material, and a welcome workflow. With the structure in place to help each cellular and email advertising and marketing capabilities, Iterable gave SeatGeek the ability to enhance their buyer expertise.
Learn extra about SeatGeek’s cellular and email consolidation.
5. Madison Reed
Cross-channel advertising and marketing doesn’t all the time apply strictly to digital advertising and marketing channels. Realizing that responding to precisely what prospects want, after they want it, is essential for sustaining sturdy relationships, Madison Reed, a hair care model, got down to join their prospects’ offline and on-line experiences, seamlessly.
By integrating net, email, SMS, unsolicited mail, and different advertising and marketing channels, Madison Reed was capable of robotically create campaigns that stored prospects linked. Their reactivation workflows, for instance, stored observe of when prospects had been predicted to reorder hair care merchandise and, in the event that they didn’t, they might be robotically entered right into a reactivation workflow that reminded them to fill up.
Learn extra about Madison Reed’s reactivation marketing campaign, amongst others.
Cross-Channel Marketing Champions
These are only a handful of buyer tales we may spotlight that exhibit the significance and worth of making a real cross-channel buyer expertise. Customers immediately predict manufacturers to know who they’re as a person and, with that, prospects anticipate advertising and marketing communications to be tailor-made to their distinctive wants. To get a holistic image of every of your prospects, with out burning out your advertising and marketing staff, your information must be consolidated and your advertising and marketing efforts should be automated. As we head into 2022, cross-channel advertising and marketing is now not optionally available.
To be taught extra about Iterable’s cross-channel capabilities, schedule a demo immediately.