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2022, one other eventful 12 months. We navigated our approach by new challenges and new advertising tendencies that proceed to maintain us on our toes. But with all this “new,” we nonetheless made certain we advanced our methods to face out and join with our viewers.
This 12 months has introduced a renewed concentrate on nurturing present buyer relationships, by establishing belief, creating lasting impressions and offering worth, all in the pursuit of true connection. We consider that connecting with our clients is how we measure success – so this pattern, for us, is one that may go effectively into 2023 and past.
We’re proud to say our platform and our clients have conquered this new panorama to efficiently join and convert audiences like by no means earlier than. But, earlier than we shut out on a fruitful 2022, let’s take a second to look again and acknowledge the achievements and milestones we’ve achieved.
Together, we made an impression
This 12 months, Campaign Monitor clients used our platform to ship extra emails than ever earlier than – 31,985,621,168 to be actual, that have been opened up in 248 nations internationally*. That’s some critical attain!
And, you designed 491,373 email templates that made certain you stood out in the inbox.
You embraced know-how and leveled up your email advertising sport
You harnessed the ability of email, A/B testing 140,663 campaigns and organising 41,382 automated journeys. Think of all the extra engagement and conversion you drove!
Our new product releases made it simpler so that you can create impactful campaigns
2022 featured a few of our most enjoyable releases to this point. We debuted 26 new options that targeted on supplying you with a better, quicker and naturally less complicated option to create impactful campaigns that take your advertising to the following degree.
Our largest and most enjoyable launch for 2022 was the launch of Campaign Monitor SMS – which is now accessible to contracted clients sending SMS to the USA, UK, Australia and Canada, with expanded availability coming in 2023 (watch this house)!
Our monumental SMS launch now provides our clients entry to one of the vital highly effective and efficient advertising channels, to allow them to join and convert like by no means earlier than:
- The identical intuitive marketing campaign creation interface as email, so that you’ll discover it straightforward to get your SMS campaigns up and working quick.
- Increase the pace of return in your advertising funding by encouraging speedy motionout of your subscribers.
- Seamlessly seize SMS permissions so you’ll be able to develop your listing, enhance gross sales and drive urgency with further contact factors.
But we didn’t cease there. Here are the a number of the different characteristic highlights:
Check out all our product enhancements from 2022, right here: What’s New in Campaign Monitor.
You can depend on us
We supported you with a 99.51% supply price for all email campaigns despatched. And with 99.98% app availability, your expertise was seamless with minimal interruptions.
Our crew had your again each step of the best way
When you wanted help, you liked that we’ve got a devoted help staff, with actual technical experience – and we all know this as a result of 90% of you have been glad with how our staff resolved your requests.
We hold you forward of the curve with finest practices
We love creating content material to help you in product finest observe and aid you navigate advertising trade shifts and tendencies. We sit up for bringing you much more content material and connecting as a neighborhood by occasions in 2023, however for now let’s try some highlights from 2022.
- SMS Best Practices Resources Hub: Our staff has carried out a ton of analysis on SMS finest practices (so that you don’t must).
- Email Academy: Preference Center best practices: We added a brand new on-line email advertising course to our Email Academy household
- Signals22: our digital relationship advertising occasion, hosted by CM Group, introduced you 30 displays over 4 days mapped to the 4 phases of relationship advertising – Acquire, Engage, Personalize and Retain. Watch the sessions on-demand.
- Deliverability Q&A: We know the way essential deliverability is to you, so we sat down with our in-house deliverability professional, John Peters, that can assist you maximize inbox placement and engagement through the busiest time of the 12 months.
- We launched over 20 new fashionable email templates that aid you drive curiosity and engagement in your email applications. Find them below the ‘latest category’ in the email builder.
And collectively, we reached new heights
It’s due to our partnership with you that we obtained trade recognition. Here are a few awards we’re pleased with;
As part of the CM Group household, we’re extraordinarily proud and honored to be acknowledged as a 2022 TrustRadius Tech Cares recipient. This award is a real testomony to the whole CM Group working in direction of a extra inclusive and accountable enterprise.
CM Group was additionally chosen as one of many hottest marketing tech companies of 2022 by Business Insider and “Best Overall MarTech Company” for the third consecutive 12 months by MarTech Breakthrough Awards.
But it wouldn’t have been attainable with out you
We’re proud to be a companion who can develop alongside the altering advertising panorama and aid you seamlessly join along with your viewers, it doesn’t matter what challenges come up. Whether these modifications are the best way we eat data, modifications to laws and insurance policies, and even modifications to advertising methods in the present financial local weather – we’re all the time able to adapt and pivot. Campaign Monitor’s coming Consumer Trends Index will forecast a few of these modifications anticipated all through 2023, so you’ll be able to confidently navigate the brand new 12 months (keep tuned for extra!).
Every 12 months, we are able to’t think about being extra impressed than we already are by the entrepreneurs who creatively use Campaign Monitor to attach with their clients. But right here we’re, wrapping up 2022, feeling much more impressed than ever. We can’t wait to see what the following 12 months brings – and we sit up for being part of your journey in 2023.
*Using Country Codes because the measure ISO3166