So you survived the holiday shopping season—congrats! Now that retailers and types are setting their sights on the new yr, entrepreneurs in every single place are nailing down their methods, figuring out their hiring plans, setting budgets, evaluating new applied sciences and brainstorming inventive campaigns.
But after almost a yr into a worldwide pandemic, we wished to know—what can we actually count on to see from entrepreneurs in 2021?
We lately polled 500 B2C entrepreneurs to discover out their plans for 2021 and found these high 4 findings:
- Martech stacks will leverage extra information and automation for buyer acquisition.
- Marketers will go all-in on AI and zero-party information.
- Almost 90% of B2C manufacturers can have an app by the finish of 2021.
- COVID-19 considerations aren’t going away.
But these findings are simply the high-level abstract of how entrepreneurs will evolve the buyer expertise this yr.
Check out our infographic beneath for much more key takeaways and statistics that may information your 2021 advertising and marketing technique.
Inside you’ll be taught:
- Marketers’ high enterprise priorities in 2021
- The martech instruments on all people’s want lists
- How advertising and marketing budgets have been impacted
- And extra!
Click on the infographic to zoom in on all the insights and obtain a replica for your self.
2021 Marketing Trends: The Times Are No Longer Unprecedented
We all obtained dealt a nasty hand in 2020, however as these 2021 advertising and marketing traits recommend, this yr is already shaping up for the higher. Marketers should still be involved about what’s to come, however they’re extra ready to deal with it head-on.
Want to dive even deeper into these survey outcomes and what they imply in your model? Join us for our subsequent webinar, “The 2021 Outlook: 5 Data-Driven Marketing Predictions” on January 12 at 11:00 a.m. PT. Register immediately!